| Date post: | 30-Oct-2014 |
| Category: |
Business |
| Upload: | hakan-soederbom |
| View: | 4 times |
| Download: | 2 times |
1
Personal Social Media Success
Building, Nurturing and Leveraging Your Social
NetworkHåkan Sö[email protected]/in/hakansoderbom www.facebook.com/HakanSoderbomhakansworkwire.spaces.live.comwww.youtube.com/hakansoderbom www.konsultpartners.com
2
What is Social Mediato you?
3
Social + Media ≠ Social Media
What!?
4
“Social Media”ͼ "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia]
5
Web 2.0
Author: Markus Angermeier, Graphics: Luca Cremonini, http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
6
User Generated Content
7
User Generated Contentͼ LinkedInͼ Blogsͼ Twitter ͼ Facebook
ͼ Flickrͼ Podcasts
8Source: Web mugshots
9
What’s Your Brand?ͼ Who are you?ͼ What are your interests?ͼ What are your areas of expertise?ͼ “Who” are your public personas?
10
The Secret Sauce
CREATE VALUE!
11
Examples
http:
//w
ww
.focu
s.co
m/f
yi/o
ther
/boo
m-s
ocia
l-site
s
http://informationarchitects.jp/c140
http:
//w
ww
.you
tube
.com
/use
r/So
cial
nom
ics0
9
Is Social Media a Fad?
12
Oopsͼ What happens on the Web, stays on
the Webͼ Privacyͼ “Brand jacking”ͼ Your “friends”
13
Strawman Strategy
ͼ Track Your Success
ͼ Build Your Brand
ͼ Define Your Content Strategy
ͼ Build Your Social Network
ͼ Get LinkedIn
ͼ Blog
ͼ Comment
ͼ Tweet
ͼ Facebook
ͼ YouTube
14
Track Your Successͼ Google Alerts
o news
ͼ Technoratio blog
ͼ KLOUTo twitter
15
KLOUT
@Scobleizer is a Pundit
@SusanBratton is a Broadcaster
@HakanSoderbom is a casual
16
Build Your Brandͼ Stand Outͼ Be Consistentͼ Be Active and Visibleͼ Think Twice, but show
no Fear
ͼ Have a Strategy that suits You
ͼ Add Value to the Conversation
17
Define Your Content Strategy
ͼ What are your areas of expertise?
ͼ What do you want to be remembered for?
ͼ Start small…
ͼ Social Media Tenets:o Authorityo Transparencyo Immediacyo Participationo Connectednesso Accountability
Source: SocialCorp, Joel Postman
Build Your Social Graph
18
Get ConnectedStay Connected
Be Active
19
Get LinkedInͼ Get found
ͼ Find and explore contactsͼ Explore them, their friends and
contacts
ͼ Get introducedͼ Make introductions
Insights
•Recruiters use LinkedIn
•Trawling software looks for keywords
•Keep consistent with your resume
•Recommendations matter
20
MY BLOGͼ Writing a small thing, many times, builds
a library
ͼ Write once, share to all, all the time
ͼ Tag it
ͼ 2 + 2 = 22
Blogroll
…………
21
Comment!ͼ Engage the Leaders in Your
areas of Expertiseo Find them, track them, share
your knowledge and insightso Comment on their postso Blog about their speeches
and content, and link back [permalink]http://mapsoftheproblematic.wordpress.com/2010/06/15/11-things-that-inexplicably-continue-to-exist
22
Tweetͼ Gets the word out fast
ͼ Immediate and succinct
ͼ Easy to find SME
Insights
•What persona are you projecting?
•Decide who you are communicating with
•Will you tweet nonsense? – some do it successfully…
23
Facebookͼ “Everyone” is on Facebook
ͼ Personal, business, hobby, friends and foe
Insights
•Are you public or private?
•Do you have “friends” that reflect badly on you?
24
YouTube
25
Online Etiquetteͼ Openness and honesty expectedͼ Irony gets lost and creates flamesͼ Avoid “me too” commentsͼ Remember
o “what happens on the web, stays on the web”
26
The EndHåkan Sö[email protected]/in/hakansoderbom www.facebook.com/HakanSoderbomhakansworkwire.spaces.live.comhakansoderbom.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com
http://www.slideshare.net/HakanSoderbom/personal-social-mediafinal
