PERSUASION NOTES

Open up the books to page 984.

Copy Down the left hand side of the column in your journal

While you do this I will show you examples for each.

BANDWAGONDoing something because everyone's doing itSports example, only cheering for a winning team

ETHICAL APPEALEveryone should do what’s right.Example, Adoption ads for homeless animals

APPEAL TO FEARBe afraid, be very afraidExample, Identity theft protection

APPEAL TO PITYSo Sad… in the feels!Example, Feed Hungry Children Advertisement

LOADED TERMSBig Words, Buzz WordsExample Obama Poster vs PETA Ad

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