Persuasive Strategies and Propaganda
Techniques
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Ethos•making yourself seem trustworthy and honest
•reputation
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Dr. Oz
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Logosusing logic, numbers, facts,
and data to support yourargument
Four out of five dentists surveyed recommend…
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Pathos• appealing to your audience’s emotions• to identify with the writer's point of
view
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Emotionhappiness, joy, sadness,
thankfulness, worry, etc. –
but the most powerful emotion is…
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fear of not fitting infear of being alonefear of being uncoolfear of being afraidfear of discovery
…FEAR!
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Kairos
building a sense of urgencyfor your cause
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Loaded Language• A word or phrase used to encourage your
audience to lean in favor of your argument• Words are chosen with positive or negative
connotation • EX-You don’t want vicious, leashless dogs roaming
in our parks.• Shut up vs. Be quiet• EX- regime versus government, bureaucrat versus civil servant
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Repetitiondriving the point acrosswith the repetition of a
word, catch phrase, or song
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Bandwagon
•join the crowd•be “in”•everyone is doing it
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Flattery•an attempt to praisethrough complimentary andexcessive flattery;
•insincere
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Otherness•the opposite of bandwagon•not everyone does this, but you are special so you should
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The few.
The proud.
The Marines.
otherness