+ All Categories
Transcript
Page 1: Persuasive Strategies and Propaganda Techniques

Persuasive Strategies and Propaganda

Techniques

Page 2: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

2

Ethos•making yourself seem trustworthy and honest

•reputation

Page 3: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

3

Dr. Oz

Page 4: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

4

Logosusing logic, numbers, facts,

and data to support yourargument

Four out of five dentists surveyed recommend…

Page 5: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

5

Pathos• appealing to your audience’s emotions• to identify with the writer's point of

view

Page 6: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

6

Emotionhappiness, joy, sadness,

thankfulness, worry, etc. –

but the most powerful emotion is…

Page 7: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

7

fear of not fitting infear of being alonefear of being uncoolfear of being afraidfear of discovery

…FEAR!

Page 8: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

8

Kairos

building a sense of urgencyfor your cause

Page 9: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

9

Loaded Language• A word or phrase used to encourage your

audience to lean in favor of your argument• Words are chosen with positive or negative

connotation • EX-You don’t want vicious, leashless dogs roaming

in our parks.• Shut up vs. Be quiet• EX- regime versus government, bureaucrat versus civil servant

Page 10: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

10

Page 11: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

11

Repetitiondriving the point acrosswith the repetition of a

word, catch phrase, or song

Page 12: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

12

Bandwagon

•join the crowd•be “in”•everyone is doing it

Page 13: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

13

Flattery•an attempt to praisethrough complimentary andexcessive flattery;

•insincere

Page 14: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

14

Otherness•the opposite of bandwagon•not everyone does this, but you are special so you should

Page 15: Persuasive Strategies and Propaganda Techniques

04/21/23 Free template from www.brainybetty.com

15

The few.

The proud.

The Marines.

Page 16: Persuasive Strategies and Propaganda Techniques

otherness


Top Related