PETRA MAYER (MBA)Web Consulting, Project Management,

Online Services

(employment or contract)

Monday, October 10, 2011

Content Introduction Employment history Education Online strategy experience E-commerce experience Specific project experience

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Monday, October 10, 2011

Petra Mayer Driver of web strategy Senior project lead with strategic vision 22 years sales and marketing experience in hospitality,

tourism and transportation sectors Leader of diverse, multi-cultural virtual teams Selection and management of external service

providers Customer centric approach Securing stakeholder consensus across organizational

levels Bi-lingual (German, English) with knowledge in Spanish

and French

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Employment History Manager eCommerce, oneworld Management

Company (2001 – Sept 2011) Marketing Manager, British Airways, Frankfurt,

Germany (1997-2001) Australian Pacific Tours, Manager Germany,

Austria, Switzerland (1992-1997) Lufthansa German Airlines, Sydney, Australia

(1990-1991) Turnberry Isle Yacht and Country Club, Miami,

Florida (1986-1988)

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Education Certificate of eCommerce, BCIT, 2011 Executive MBA, Lancaster University, 2001 Degree in Business Administration, Technical

College Munich, 1992 PMP in progress (2012)

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Online strategy experienceEstablished the online strategy for oneworld:• Defined target audience• Identified and prioritized relevant projects• Established and implemented a 3- year plan

Tool Development• Mobile strategy• Online tools• Round-the-world booking tool• Enable flight booking strategy

Conversion from informational website to selling website

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E-commerce experience Created revenue streams by leading the

transition from an informational website to a selling website

Drove innovation by leading the development of the industry’s first round-the-world booking engine

Enhanced the customer experience by launching on-line tools

Increased accessibility by launching mobile site and apps

Relaunched website and intranet

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Background on oneworld

oneworld is the alliance of 12 of the biggest airline name brands in the industry

The oneworld Management Company manages the multilateral activities for these airlines

Reported to VP Commercial

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Specific project experience Round-the-world booking tool (IBE) project oneworld.com redevelopment Interactive network map Mobile site and apps Game based online training project

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Round-the-world booking tool Developed the industry first booking engine

(IBE) for round-the-world itineraries Acted as business owner Collaboration with two external suppliers

(Amadeus, Innovata) Coordination with 9 ticketing airlines Project cycle: 18 months (launch: Dec 2008) Exceeded year 1 revenue expectations

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IBE project cycleRequirements

Analysis

Scope Development

DevelopmentImplementation

Maintenance

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Tool allows for validated round-the-world itineraries and non-validated multi-city itineraries.Available in two versions and three languages.

Round-the-world planner validates against all rules at every step of the planning process.

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IBE user interface

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Once the itinerary is completed, passenger and trip information are sent via trip-flow to Amadeus, where the PNR is generated. The PNR is then queued to the ticketing airline, following a process managed through control files.

IBE back-end integration

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oneworld.com redevelopmentRestructured the website after defining the main target audience groups. Following the roll-out of all on-line tools, the website underwent a total redesign and restructure for launch in 2011.

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Reference guides

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Interactive network map

Display route network from any location across the whole alliance or show flight options between any two cities with integrated timetable

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Mobile site m.oneworld.com

Re-utilize main website content for efficiency and cost-effectiveness.

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Game based online training Target audiences: airline staff and travel trade Objectives:

Provide information about the alliance, customer benefits and products

Present the information in a fun and engaging way Provide a group presentation functionality for local

sales Provide tracking of users and their scores Allow users to print their certificates of progress

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Development process

RFP Contract Concept Refinement

Project planning Development Testing

Roll out Maintenance Replacement

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Challenges and resolution Obstacles and issues:

Supplier management Cultural differences with supplier based in India Lack of airline know-how

Resolution Open and honest communication Involve local contact to bridge the cultural gap Tighten project management

Result Excellent cooperation throughout 3 years of system

maintenance and re-launches

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Basic concept/story board: destination brochures based on carrier home cities:

Each contains one lesson and mini quiz

Online training interface

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Each lesson has a different interactive theme with hints provided on mouse-over

online training games

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Re-iterate the learning messages through summary pages and mini-quiz at the end of each game

Content re-iteration in a quiz

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Summary

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My expertise lies in functional project leadership from project definition to delivery. I am self motivated and work collaboratively in a team. I have strong experience in leading globally distributed virtual teams. While my industry background is in hospitality, travel and transportation, I am open to new experiences in other industries.

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Contact

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Petra Mayerpm.petramayer@gmail.comTel: 604-681-4779Mob: 604-723-9222http://ca.linkedin.com/in/petramayer Skype: petra.mayer5

Monday, October 10, 2011