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A Case Study on

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Major Products

Tide Ivory Soap

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First company to advertise directly to the consumers

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Only Company to spend

$8.68BILLIONIn Advertising

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SALES STATISTICS

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Household Care48%

Beauty and Grooming

34%

Health and Well Being18%

Sales Chart of P&G in 2010

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42%

21%

15%

13%

9%

Sales in Different Regions

North America

Western Europe

Asia

Central and East-ern Europe and the Middle East and Africa

Latin America

8International Expansion

Latin America Western Europe

JapanIndia

P&G

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US’s Cosmetic Company 1991

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Pet Care Market

Acquired Lams ($2.3Billion)- A pet food manufacturer

Entered

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Pets are bundles of love

wrapped in fur

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Acquisition

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Was acquired in 2005

Made P&G Top consumer good company

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P&G focused on three

• Grow P&G’s core brands

• Build business with

consumers

• Continue faster growth

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A major reason for P&G’s Success

-Through its innovation

R&D

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P&G's R&D

P&G's Network of LabsNon P&G's Scientists and Engineers

7500

1.5 million

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New Design Unit

More Consumer-centric

ROMI

Donation for tetanus

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Consumer

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5 Million consumers100 Countries

20000 research studies – $500 million

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Psychological Survey

To measure mood and EEG

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AdvertisingThrough daytime radio dramas

and

Television Commercials

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Different Ad strategies in different regions

JAPAN

And so on...

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SponsorshipsTWO main sponsors

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CelebritySeveral beauty companies brought

a number of celebrities

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Roger Federer starring in Gillette

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$1 BillionIn 2010 ad spending

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Digital MarketingLot of websites for men and women

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Aim

5BillionCustomers Worldwide

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DisclaimerCreated by.

R.Rahul , PSG College of Technology Coimbatore during a

marketing internship by Prof.Sameer Mathur, IIM Lucknow

(www.IIMInternship.com)

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THANK YOU