Pharma Wikipedia DISEASE pages An analysis Gary Monk Presentation includes speaker notes on slides 14/5/2014

@garymonk garywmonk gary@garymonk.com www.garymonk.com

Introduction Wikipedia is a top source of information around medical products for patients, the public and health care professionals The goal is to analyse the Wikipedia pages of some of the main disease areas where pharmaceutical companies are active Note: all analytics data sourced directly from Wikipedia (all statistics up to 14/5/14) English language Wikipedia only

Average daily Wikipedia views by disease Rank Disease Average Daily Views 1 Bipolar disorder 9080 2 Schizophrenia 8475 3 Crohns disease 8145 4 Multiple Sclerosis 7977 5 Diabetes 6086 6 HIV 4928 7 Hypertension 4819 8 Alzheimer's disease 4603 9 Multiple Myeloma 4301 10 ADHD 4117 11 COPD 3852 12 Rheumatoid Arthritis 3762 13 Influenza 3480 14 Anxiety 3460 15 Asthma 3213 16 Epilepsy 3147 17 Gastroesophageal reflux disease 2844 18 Breast Cancer 2496 19 Cardiovascular disease 2311 20 Depression 2287 21 Erectile Dysfunction 2183 22 Macular degeneration 1877 23 Overactive bladder 1877 24 Premature ejaculation 1661 25 Allergic rhinitis 1113 26 Hypercholesterolemia 908 27 Chronic Pain 386 Source Wikipedia Diseases have significantly high page views, in comparison the number 1 viewed Pharma Brand ABILIFY has just under 1000 views per day

Average daily Wikipedia views by disease Rank Disease Average Daily Views 1 Bipolar disorder 9080 2 Schizophrenia 8475 3 Crohns disease 8145 4 Multiple Sclerosis 7977 5 Diabetes 6086 6 HIV 4928 7 Hypertension 4819 8 Alzheimer's disease 4603 9 Multiple Myeloma 4301 10 ADHD 4117 11 COPD 3852 12 Rheumatoid Arthritis 3762 13 Influenza 3480 14 Anxiety 3460 15 Asthma 3213 16 Epilepsy 3147 17 Gastroesophageal reflux disease 2844 18 Breast Cancer 2496 19 Cardiovascular disease 2311 20 Depression 2287 Source Wikipedia The Top 20 diseases (by page views) were taken for further analysis

Average page edits per year Source Wikipedia Rank Disease Page edits per year 1 Bipolar disorder 570 2 Schizophrenia 566 3 Crohns disease 317 4 Multiple Sclerosis 397 5 Diabetes 542 6 HIV 348 7 Hypertension 335 8 Alzheimer's disease 565 9 Multiple Myeloma 94 10 ADHD 854 11 COPD 207 12 Rheumatoid Arthritis 189 13 Influenza 409 14 Anxiety 268 15 Asthma 543 16 Epilepsy 330 17 Gastroesophageal reflux disease 155 18 Breast Cancer 484 19 Cardiovascular disease 244 20 Depression 352 Disease pages are edited very frequently. Contrast Pharma Brand pages edited usually 50- 100 times per year. The outlier is Multiple Myeloma with relatively high page views yet few edits

Page edits vs number of editors Disease Page edits per year Number of editors Editors/E dits Index Bipolar disorder 570 2407 4.2 Schizophrenia 566 2111 3.7 Crohns disease 317 1674 5.3 Multiple Sclerosis 397 1928 4.9 Diabetes 542 2973 5.5 HIV 348 1770 5.1 Hypertension 335 1785 5.3 Alzheimer's disease 565 2553 4.5 Multiple Myeloma 94 484 5.1 ADHD 854 3150 3.7 COPD 207 876 4.2 Rheumatoid Arthritis 189 1082 5.7 Influenza 409 2148 5.3 Anxiety 268 1731 6.5 Asthma 543 2666 4.9 Epilepsy 330 1682 5.1 Gastroesophageal reflux disease 155 845 5.5 Breast Cancer 484 2377 4.9 Cardiovascular disease 244 1226 5.0 Depression 352 1671 4.7 Source Wikipedia Number of editors added for reference. As expected the number of editors correlates well with the number of edits

Total edits by Top 10 users of each of the Top 20 diseases Rank Disease Number of total edits made by the Top 10 editors 1 Bipolar disorder 317 242 179 138 135 91 73 67 63 60 2 Schizophrenia 579 453 425 391 169 95 85 79 61 53 3 Crohns disease 205 130 117 79 57 46 41 38 37 33 4 Multiple Sclerosis 710 369 190 101 95 44 42 42 39 37 5 Diabetes 497 241 191 109 59 52 50 47 43 42 6 HIV 249 214 108 74 66 55 55 47 34 29 7 Hypertension 284 204 131 89 58 55 29 28 27 23 8 Alzheimer's disease 675 554 352 105 101 100 82 67 58 57 9 Multiple Myeloma 148 23 21 17 17 16 10 9 8 8 10 ADHD 1030 383 372 278 228 161 134 128 125 115 11 COPD 587 181 55 45 45 26 26 22 19 13 12 Rheumatoid Arthritis 169 132 85 36 35 28 25 23 20 19 13 Influenza 811 280 113 72 49 38 33 23 23 21 14 Anxiety 114 62 45 37 35 29 28 24 22 20 15 Asthma 652 118 109 109 104 83 78 65 48 46 16 Epilepsy 556 214 100 87 44 27 23 21 20 20 17 GERD 163 106 30 25 18 16 14 11 11 10 18 Breast Cancer 318 192 96 80 77 77 65 58 52 41 19 Cardiovascular disease 208 62 31 25 25 18 18 16 15 12 20 Depression 282 64 45 40 35 33 28 22 21 21 Source Wikipedia See next slide for summary

A small number of users have a lot of influence 133 unique users in Top 20 disease x Top 10 Editors 28 users editing more than 1 disease 11 users editing more than 2 diseases 5 users editing more than 3 diseases 2 users editing more than 4 diseases The top 5 editors have 38% of the entire Top 10 edits (see next slide)

The footprint of the Top 5 editors Rank Disease Number of total edits made by the Top 10 editors 1 Bipolar disorder 317 242 179 138 135 91 73 67 63 60 2 Schizophrenia 579 453 425 391 169 95 85 79 61 53 3 Crohns disease 205 130 117 79 57 46 41 38 37 33 4 Multiple Sclerosis 710 369 190 101 95 44 42 42 39 37 5 Diabetes 497 241 191 109 59 52 50 47 43 42 6 HIV 249 214 108 74 66 55 55 47 34 29 7 Hypertension 284 204 131 89 58 55 29 28 27 23 8 Alzheimer's disease 675 554 352 105 101 100 82 67 58 57 9 Multiple Myeloma 148 23 21 17 17 16 10 9 8 8 10 ADHD 1030 383 372 278 228 161 134 128 125 115 11 COPD 587 181 55 45 45 26 26 22 19 13 12 Rheumatoid Arthritis 169 132 85 36 35 28 25 23 20 19 13 Influenza 811 280 113 72 49 38 33 23 23 21 14 Anxiety 114 62 45 37 35 29 28 24 22 20 15 Asthma 652 118 109 109 104 83 78 65 48 46 16 Epilepsy 556 214 100 87 44 27 23 21 20 20 17 GERD 163 106 30 25 18 16 14 11 11 10 18 Breast Cancer 318 192 96 80 77 77 65 58 52 41 19 Cardiovascular disease 208 62 31 25 25 18 18 16 15 12 20 Depression 282 64 45 40 35 33 28 22 21 21 Source Wikipedia User Diseases edited Jmh649 19 Jfdwolff 12 Orangemarlin 4 SandyGeorgia 4 Davidruben 4

The Power Editors Jmh649 & Jfdwolff dominate the editing landscape Both are medical doctors

The Power Editors Jmh649 has edited 19 out of 20 of the most viewed diseases Jmh649 has contributed 24% of all the edits made by the Top 10 editors across the 20 diseases Jfdwolff has edited 12 out of 20 of the most viewed diseases Jfdwolff has contributed 7% of all the edits made by the Top 10 editors across the 20 diseases

Active editors When we consider editors active in the last 12 months (Top 10 editors across the 20 diseases) Only 37 out of 133 editors have been active Jmh649 & Jfdwolff are both active Jmh649 has edited 19 out of 19 of his historically edited diseases Jfdwolff has edited 9 out of 12 of his historically edited diseases

Key Learnings Disease pages are viewed 5-10 times more than individual medicine brand pages 2 editors, both medical doctors dominate the editing landscape Jmh649 is a Wikipedia editing machine but this also highlights the need for more HCPs to become keen editors of Wikipedia Only a small proportion of historical editors remain active editors of these disease pages

@garymonk garywmonk gary@garymonk.com www.garymonk.com Questions? Please get in touch