Date post: | 18-May-2015 |
Category: |
Spiritual |
Upload: | visionsynergy |
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ALWAYS A POTENTIAL DANGER
IT’S POSSIBLE TO FOCUS ON REFINEMENT OF
“MEANS” & LOSE SIGHT OF THE “ENDS”
MY ASSUMPTION“Media” are not the end game. In FEBC International, the point of our efforts is to see people come to a full, personal
relationship with Christ & be in relationship with other believers in some type of local fellowship – demonstrating the transformational power of Christ at
every level of the community
WHAT’S THE TEMPTATION?
“OUR ENTIRE FOCUS IS ON RECORDED DECISIONS BECAUSE THAT WHAT OUR DONORS WANT TO HEAR ABOUT…”
MAJOR INTERNET MINISTRY LEADER
THE MEDIA WORLD IS INTENSELY
COMPETITIVE
“We write the equivalent of some 520 million books every day on social media and email.”
Clive ThompsonThinking Out LoudWIRED Magazine09/2013
EXAMPLE OF THE NEW MEDIATHE MOBILE WEB
2008 figures
2013 figures
80 per cent of the world’s mobile handsets will be smartphones by 2015*
EXAMPLE: THE DIGITAL MIDDLE EASTOver the last three years 200,000 Bibles have been downloaded to the Arabian Peninsula (AP). The Arab world is booming in websites – with nearly 15 million hits per month.
Christian chat rooms aimed at the AP are visited by 50,000 people/day. Satellite TV, radio, Bluetooth – a whole new generation is being exposed to the gospel as never before.
Cited by Arabian Peninsula Network
THE BIG PICTURE – IN BUSINESS TERMS:
Christian media have often developed a spectacularly successful customer lead/prospect generation system
But, they have effectively little or no intentional customer and/or sales follow-up!
THE OBVIOUS CHALLENGE: WHAT TO DO?Electronic/Digital Media – Provides “Personal Proximity” That Is Part Of A Distant, Massive Footprint
Christian Fellowship –Provides “Personal Proximity” That Is Highly Local & Face to Face
Do we need a new basis for measuring media effectiveness – how about an “engagement index”?
Consider the full challenge -- indices for Getting the audience? Holding the audience? Engaging the audience? Connecting the audience?
QUESTIONS
JOURNEY TO BELIEF: IMPLICATIONS FOR THE MEDIA
LUKE 8:40-56/ HOLY SPIRIT PROCESS
Communications is a process not an event.
Decision to follow & grow in Christ is a process not an event.
All decisions have contexts – the audience is always changing.
Beginning the journey with Christ is just that – a beginning.
EVERYONE: JOURNEY TO BELIEF
KNOWLEDGE
(+)
(-)
MOTIVATION &ATTITUDE
(-) (+)
Adoption of New Ideas/Practices & Risk/Reward Considerations
Innovators Resistant
Early LateAdopters Adopters
General Public
AUDIENCE JOURNEY TO BELIEFBartemaeus, Nicodemus, & the Pharisees
With thanks to Everett Rogers, Diffusion of Innovation
High Motivation: High/Acceptable Risk
Low Motivation: Low/Acceptable Risk
BUILDING THE CHURCH -- TOGETHERMatthew 13, John 4:35-39, I Corinthians 1:4-9
Growth of Church Active in Evangelism/ Faithful Life Bearing Fruit Growing Maturity Babe on MilkDiscipling
Point of Commitment Reaping Watering Sowing Stone clearing General Revelation Does Not Know Christ
Mature Believer
Early Believer
Decision Seeker Indifferent Antagonist
JOURNEY TO BELIEF: DECISION MAKINGLUKE 8:40-50 / HOLY SPIRIT PROCESS
INFORMATION
REFLECTION
REINFORCEMENT
MOTIVATIONCONVICTION
DECISION
ACTION
COMMITMENT
EVERYONE’S JOURNEY TO BELIEFKnowledge
(+)
(-)
Motivation &Attitude
(-) (+)
Stone
Clearing
SowingWaterin
g
ReapingDisc
ipling
GENERAL REVELATION
MEDIARADIO/TVINTERNET
LARGE GROUP EVENTS
INTER-PERSONAL
PRAYER &FAITHFULNESS
ANTAGONISTS
INDIFFERENT
SEEKERS
BELIEVERS
IMPLICIT MSG EXPLICIT MSG
ALL MEDIA HAVE A PART: “MASS MEDIA” FACE TO FACE
ROMANS 12, I CORINTHIANS 12, EPHESIANS 4
STONE CLEARING
SOWING/ WATERING
REAPING DISCIPLING
HIGHMEDIAIMPACT
LOWMEDIAIMPACT
PARTNERSHIP?IMPERATIVE FOR THE
MEDIA & THE CHURCH
EFFECTIVENESS A FUNCTION OF SPECIFICITY: CONTEXT IS AS IMPORTANT AS THE SYSTEM
1. Nature of the Audience2. Socio/Religious History of Reception
Area3. Hostility/Risk Index4. Security5. Status & Nature of the Church in the
Reception Area
TYPICAL F-U & “INTEGRATION” MODELS
Audience relation response (auto reply) Send evangelistic/discipleship materials Refer to online discipleship course such as
www.LooktoJesus.com, www.alpha.com, www.ichristianlife.com
E-coaching conversation/chat Pair e-coaching with discipleship site Point them to start simple house church Invite to an online church/virtual church Refer to OTG one-to-one follow-up
E-COACHES/ONLINE MISSIONARIESWhy.Jesus.net has over 1000 “e-coaches”BCC has 60 chat operatorsGMO has over 8,000 “online missionaries;” demand is there for 10,000 now
Even the largest follow-up system cannot stay ahead of the numbers
PARTNERSHIP: ACTION STEPS? Awareness about,
acknowledgement of the problem: Media & Investors
Motivation/Commitment to Change Agreed “Industry” Standards &
Metrics: Media & Investors Regional/Local Church Engaged
(FEBC Regions?) Build Effective Case Histories
Will It Be Easy? No Will It Happen Quickly? No Will It Take Vision and
Tenacity? Yes Will It Take The Sustained
Backing of A Few Major Influentials? Yes!
Will It Take The Blessing of God? Yes!
http://www.slideshare.com/visionsynergy
http://conversation.lausanne.org/en/resources/detail/13351