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Goldman Marketing Group is a Los Angeles-based professional consulting firm specializing in medical marketing and business development.
We exclusively service companies in the medical industry across the US and internationally.
Our clients encompass large medical groups including outpatient surgery centers, pathology centers, radiation clinics, skincare companies, and private medical practices in the following fields:
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• Orthopedic Surgery
• Otolaryngology
• Pain Management
• Pediatric Surgery
• Periodontology
• Plastic Surgery
• Podiatry
• Radiology
• Reproductive Medicine
• Rheumatology
• Spine Surgery
• Thoracic Surgery
• Urology
• Bariatric Surgery
• Cardiology
• Colorectal Surgery
• Dentistry
• Dermatology
• Facial Plastic Surgery
• Gastroenterology
• General Surgery
• Gynecology
• Maxillofacial Surgery
• Neurology
• Oculoplastic Surgery
• Ophthalmology
Goldman Marketing Group ensures a thoughtful and consistent marketing strategy for guaranteed long-term success in the following areas:
• Website Development
• Marketing and Branding
• Social Media
• Online Reputation Management
• Video Production
• Practice Management
• Public Relations
• Concierge Contact Center
• Business Development
services
phi losophy
Unlike other companies that address only certain aspects of marketing, our business development model is all encompassing.
Our comprehensive approach makes it easy to implement a customized marketing and business development strategy with measurable results.
approach
At Goldman Marketing Group, we focus on developing your business and increasing your practice revenue across three main areas:
• Attracting New Patients
• Retaining Existing Patients
• Cross-Marketing Existing Patients
50% of your business should be a direct result of your website marketing.
In this day and age, it’s vital that doctors have their own optimized websites. A website is your company’s first impression online. Not only does it allow patients to find you, but it should also convince them to choose your practice!
A website is built 50% for people and 50% for search engines. Goldman Marketing Group is your one-stop-shop to create, launch, and manage a beautiful website that is also SEO (search-engine-optimization) friendly. Our professional branding, user-friendly design, and educational text are designed to appeal to visitors, while keyword-rich content and optimized on-page SEO ensure a strong presence in Google search results.
• Graphic Design
• Responsive Website for iPad, iPhone and Tablet
• Navigation and Flow
• Keyword Research
• Programming (HTML, CSS, PHP, Javascript)
• Seamless Back-End System by Wordpress
• Hosting, URLs and Email Management
• Content Generation
• Blogging
• On-Page SEO (Title Tags, Meta Data)
• Off-Page SEO (Backlinking)
• Pay-Per-Click (PPC)
• Keyword Rank Tracking
• Return-On-Investment (ROI) Analysis
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A logo is the cornerstone of your brand identity. At Goldman Marketing Group, we blend inspiration and marketing acumen to design the ideal logo for your business. Utilizing our knowledge of font, color, shape, and meaning, we will create a consistent image that best reflects your values throughout all your marketing materials.
Ultimately, your logo will round out your entire brand identity and appear on your stationery package, print materials, and throughout your entire marketing campaign. Print products help with cross-marketing, patient retention, and increasing the perceived value of your business. We handle the design and print production to guide your project from start to finish, all under one roof.
• Logo and Brand Development
• Stationery Package (Business Cards, Letterhead, Envelopes, Notecards)
• Presentation Folders
• Brochures and Cross-Marketing
Pamphlets
• Menu of Services
• Newsletters (Print and Email)
• Event Invitations and Flyers
• Medical Questionnaire and
Intake Forms
• Waiting Room Displays
• Email Blasts
• Hardcover or iPad Educational
Picture Books
• Indoor and Outdoor Signage
• Professional Photography
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Utilizing a consistent brand image across high-quality print and online materials is essential for any professional medical practice.
Social media is an important component of any marketing strategy. The main goals of social media are patient retention and cross-marketing, while certain platforms are also useful for acquiring new patients.
Social media enables companies to communicate with patients without sending email blasts or expensive mailers. Additionally, social media provides a way to gently remind patients of all of the services you offer.
The goal is to provide educational and useful information to followers and remain an authority in the field.
• YouTube
• RealSelf
• Google Plus
• Foursquare
• Make Me Heal
• Guest Blogging
• Wikipedia
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Social media has evolved into a vital element of any successful company’s SEO strategy.
Are online reviews helping or hurting your practice? You could be losing thousands of dollars in potential patients without even knowing it.
Online reputation management is critical to any practice that wants to grow or maintain its business. It is important to ensure you actively manage your accounts and have high ratings across multiple doctor review websites.
Online review sites are today’s version of word-of-mouth referrals. Studies show that even when referred by another physician or friend, a patient will still research online reviews before actually making an appointment.
Online reputation management increases your website’s SEO, boosts your overall web presence, and offers prospective patients more ways to find your practice.
• Yelp • RealSelf • Google Plus • Angie’s List• Avvo• Bing• City Search• Health Grades• Insider Pages• Manta• RateMD• Super Pages• UCompareHealthCare• Vitals• Wellness• Yahoo Maps• Yellow Pages• ZocDoc
managementonl ine reputat ion
You should consider your YouTube channel to be as important as your website.
You have likely noticed that videos from YouTube often appear on page 1 of Google search results, which makes sense because Google owns YouTube! And while you probably know that Google is the #1 search engine in the world, you may not have realized that YouTube is #2. The fact is that people use YouTube to search for a wide range of services, including medical care.
Accordingly, you should have multiple videos posted, including educational explanations of common procedures, patient testimonial videos, patient experience stories, and more. Finally, videos are a great way to continually connect with patients and educate those who prefer to watch videos rather than read about a procedure.
production• Video Production and Management
• Planning and Script Generation
• Directing and Filming
• Post-Production and Editing
• Viral Distribution
• YouTube Campaigns
• Video Integration with
Online Marketing
• Webcasts and Live Webinars
• Waiting Room DVD Reel
video
A positive patient experience inside the practice is fundamental to a successful marketing campaign.
The goal of any medical marketing campaign is to encourage patients to book appointments. However, your online marketing spend might be for naught if a patient’s first impression on the phone is a negative one. Additionally, both patient retention and word-of-mouth referrals are contingent upon visitors having positive experiences in your office.
Goldman Marketing Group works with practices to ensure that their front desks and waiting rooms are extensions of their brand, so patients have positive experiences from the moment they call until the moment they leave the office. We also help practices assess and improve patient experiences by collecting and analyzing patient satisfaction surveys.
management• Business Plan Generation
• Call Tracking and Monitoring
• Advanced Phone and Customer
Service Training
• Patient Satisfaction Surveys
• Patient Reactivation Campaigns
• Pricing and Discount Analysis
• Process Improvements
• Staff Hiring and Training
• Internal Sales Processes
• Incentive Programs
• On-Hold Phone Recordings
• New Equipment Purchases
• Waiting Room Marketing
• Return-On-Investment Analysis
practice
Public relations is the field of marketing that involves reaching out to the local community and networking with other professionals.
Although Goldman Marketing Group is not a traditional public relations firm, we do offer a number of PR services to ensure you have the right image in the public’s eye.
Public relations ensures you have a presence in your local community as the go-to specialist and keeps you on the forefront of potential referring physicians’ minds, whether by door-to-door relationship building or quarterly physician newsletters.
If you are interested in more traditional PR, such as media outreach, then we can put you in touch with our sister PR firm that specializes in TV and print media placements.
relat ions• Press Releases
• Community Outreach
• Physician Newsletter
• Lecture Series and Presentations
• Door-to-Door Relationship Building
• CME Events
• Physician Networking
• Event Planning
• Media Outreach (Print and Television)
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We’re not just a call center – because we do a lot more than just answer calls! Our focus is to provide the accurate, detailed information needed to get patients to make appointments with your practice.
Utilizing our Concierge Contact Center will lead to a very high conversion rate for incoming patient leads, and therefore make your marketing efforts more profitable. Not only will outsourcing your calls allow your front desk staff to give patients in the office more personal attention, but it is often more cost-effective for your business as well.
Ultimately, our detailed tracking and reporting will provide a true ROI analysis for your marketing dollars.
• Phone Management of All Leads
• Schedule Leads
• Transfer Necessary Calls to Appropriate
Person at the Doctor’s Office
• Email Inquiry Management
• Call Recording and Detailed Tracking
• Custom On-Hold Recording
• After Hours Support
• Assist with Insurance Verification
• Patient Reactivation Campaigns
• Monthly Reporting with Conversion
Rates and Detailed ROI Analysis
contact centerconcierge
Our concierge contact center allows us to precisely track new patient leads and ROI for every marketing dollar spent.
1918 West Magnolia Blvd, Suite 102 • Burbank CA 91506
Office: 818.861.7092 • Fax: 888.873.9742 • [email protected]
goldman-marketing.com
