PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)

PI: Perena Gouma

Assoc. Professor

Lead: Jusang Lee

Graduate Student

Mentor: Clive Clayton

Director of Industry- University Center (SPIR) and Professor

• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )

• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition

• Uses in oil decomposition and environmental remediation (c) copyright 2011

•Industrial nano-manufacturing providers

•Suppliers of precursor material

•IP protection• R&D capability•Brand•Expertise

•IP validation•Building a brand•Pilot studies•Marketing•Distribution

•New product (replaces toxic surfactants)•Green Photochemistry• Fully decomposes oil•No energy cost to use•Speed of deployment•Recoverable•Customization•Risk reduction•Convenience/usability

•Expanding their services•Continuous/long term•As-needed leasing

•Water remediation companies•Coast Guard•Shipping industry•Refineries•Oil service industry•EPA•Federal groups on remediation•Individual /home use (e.g. pool cleaning)

•Direct sales and/or leasing•Partner distribution channels

•Shipping

•Marketing

•Sale of nanogrids™ © per square foot•Per use charge (leased)• First to market; premium revenues•Licensing other IP

(c) copyright 2011

Testing the Hypotheses

Building Blocks Testing

Customer Segments Municipal, Industrial, and Government Entities

Value Propositions Municipal, Industrial, and Government Entities

Key Partnerships Contact has been made with BASF; still to explore other potential manufacturers

Key Resources Seek partnerships with precursor suppliers

Key Activities IP portfolio validation, prototyping

Key Resources Use NDAs to talk to potential partners, expand R&D facilities

Channels Following on establishing partnerships

Cost Structure Assessing partners and in-house development efforts and product demonstrations

Revenue Streams Use surveys on current remediation costs, assess IP strengths

Market Size Estimates

• Total available market for environmental nanotechnologies:

In 2010 was estimated at $6.1b

In 2014 is projected to reach $21.8b

Served Available Market is the environmental remediation market that is 40% of the total market

Target Market –Gulf oil spill $1b and the served available market totaling about $8b

Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC Research, 2006;

NOAA, Gulf Spill Restoration, 2011

Nano Cleaning

TechnologiesNCT

Perena Gouma, PIJusang Lee, Lead

Clive Clayton, Mentor