PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)
PI: Perena Gouma
Assoc. Professor
Lead: Jusang Lee
Graduate Student
Mentor: Clive Clayton
Director of Industry- University Center (SPIR) and Professor
• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation (c) copyright 2011
•Industrial nano-manufacturing providers
•Suppliers of precursor material
•IP protection• R&D capability•Brand•Expertise
•IP validation•Building a brand•Pilot studies•Marketing•Distribution
•New product •Green• Decomposes oil•No energy cost to use•Speed of deployment•Recoverable•Customization•Risk reduction•Convenience/usability
•Expanding their services•Continuous/long term
•Partner/other distribution channels
•Shipping
•Marketing •Sale of nanogrids™ © per square foot• First to market; premium revenues•Licensing other IP
(c) copyright 2011
•Remediation of Petroleum-based oil polluted water
•Remediation of Non-petroleum-based oil polluted water
Testing the Hypotheses
Building Blocks Testing
Customer Segments Center for Ocean Solutions; EPA; various industries
Value Propositions Center for Ocean Solutions; EPA; various industries
Key Partnerships Contact has been made with BASF; still to explore other potential manufacturers
Key Resources Seek partnerships with precursor suppliers
Key Activities IP portfolio validation, prototyping
Key Resources Use NDAs to talk to potential partners, expand R&D facilities
Channels Following on establishing partnerships
Cost Structure Assessing partners and in-house development efforts and product demonstrations
Revenue Streams Use surveys on current remediation costs, assess IP strengths
Market Size Estimates
• Total available market for water and wastewater treatment (across 40 countries)
In 2011 was at $57b
In 2016 is projected to reach $93b
• Served Available Market is the treatment chemicals market that is $18b
• Target Market – oil pollution remediation (petroleum and fat oils and greases) about $10b
http://bccresearch.blogspot.com/2011/05/global-markets-for-wastewater-treatment.html
What changed was that we received feedback on further uses for our technology and we modified our customer segments and market size accordingly
We also realized there is no market for leasing our product
Nano Cleaning
TechnologiesNCT
Perena Gouma, PIJusang Lee, Lead
Clive Clayton, Mentor
