The Adventures of PhRMA Intern Episode 3: Terror at the Border Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the course of mighty news stories, bend the truth at will, and who disguised as Emily Jameson (no relation to Jenna Jameson), mild-mannered intern for a great pharmaceutical trade association, fights a never ending battle for believability, justice for pharmaceutical companies, and the PhRMA way!
Transcript
The Adventures of PhRMA InternEpisode 3: Terror at the Border
Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the course of mighty news stories, bend the truth at will, and who disguised as Emily Jameson (no relation to Jenna Jameson), mild-mannered intern for a great pharmaceutical trade association, fights a never ending battle for believability, justice for pharmaceutical companies, and the PhRMA way!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
The Inspiration I N R E S P O N S E T O A N I N Q U I R Y A B O U T A V I O L A T I O N O F P H R M A ’ S D T C A D V E R T I S I N G D T C G U I D I N G P R I N C I P L E S , P H A R M A G U Y R E C E I V E D A L E T T E R F R O M P H R M A S I G N E D M Y S T E R I O U S LY “ E M I LY M . J O H N S O N . ” N O J O B T I T L E W A S I N C L U D E D . I T O N LY I N D I C A T E D S H E W A S F R O M T H E O F F I C E O F A C C O U N T A B I L I T Y. W H O W A S S H E ? W A S S H E R E L A T E D T O K E N J O H N S O N , S E N I O R V P A T P H R M A A TT H E T I M E ? A L L W I L L B E R E V E A L E D I N T H E E N D . A L L T H A T M A T T E R S N O W I S“ E M I LY ” W A S T H E I N S P I R A T I O N F O R . . .
P H R M A I N T E R N !
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
A Case for Rx Drug Importation
Emily Jameson - a mild- mannered PhRMA intern
– learns about a Senate proposal that would prohibit
customs officials from seizing Rx drugs imported from
Canada. “Good” and ”Bad” angels argue for and against the proposal. The “Good” angel, who looks
suspiciously like Senator Vitter, links importation of drugs from Canada with
the plight of seniors who are being sucked into the infamous Medicare
“donut hole.”
THINK OF THOSE POOR SENIORS IN
THE MEDICARE “DONUT HOLE!”
Hmmm... Donuts!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
A devilish “Bad Angel”
looking suspiciously like Peter Pitts, former FDA "Chief Messaging
Officer" (aka, "mouthpiece"), takes
up residence on Emily's other shoulder
and points out the perils of even small amounts of drugs
imported by seniors.
A Case Against Drug Importation
DON’T LISTEN TO VITTER!
DRUGS IMPORTED BY
SENIORS FROM CANADA COULD
BE A TERROR THREAT!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
A Quick Costume Change!Emily realizes
that this is a job for...
PHRMA INTERN!
Decisively, she bolts from her desk, runs into the “Office of
Accountability,” and...
Office ofAccountability
THIS TERROR AT THE
BORDER MUST BE STOPPED!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
It’s PhRMA Intern!
Mild-mannered Emily
transforms into the
mighty
PhRMA Intern!
Able to leap through media relation hoops faster than a
speedy drug trial, stronger than a mighty Senator, able to leap over
a heap of BS!
I MUST ATTACK THIS PROBLEM AT THE SOURCE
Look!Up in
the sky!It’s abird!
No,it’s aplane!
Oy! It’s
PhRMA
Intern!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
At the Airport Baggage Claim
PhRMA Intern! scans the crowd and
baggage with her X-ray vision. She spots vials of little blue pills in the checked bag of a pudgy, middle-aged man. “Not exactly a senior citizen,” notes PhRMA Intern!, “but
close enough for me!”I’LL USE MY X-RAY VISION TO
SCAN THESE PASSENGERS ARRIVING
FROM CANADA FOR RX
DRUGS.
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
The Pudgy Man is No Terrorist
PhRMA Interngrabs Mr. Pudgy and immediately arrests him. She is foiled, however, by counsel representing Mr. Pudgy who is actually Rush Limbaugh!
ARE YOU A FEDERALE?
SHOW ME YOUR STINKIN’ BADGE!
MY CELEBRITY CLIENT HAS A
PRESCRIPTION FOR THIS VIAGRA!
NOT THIS GUY AGAIN!
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
Episode 4 PreviewI N E P I S O D E 4 , P H R M A I N T E R N TA C K L E S A P H A R M A
P R A G E N C Y !
T H E S T O RY B E G I N S W H E N P H R M A I N T E R N R E A D S A N E W S S T O RY A B O U T V I A G R A . T H E S T O RY M E N T I O N S B E N E F I T S O F V I A G R A B U T N O T A N Y S I D E E F F E C T S .P R I S O F T E N U S E D A S A N A D J U N C T T O M A R K E T I N G
A N D S O M E T I M E S T H E D I S T I N C T I O N I S B L U R R E D .D O P H R M A ’ S D T C G U I D E L I N E S A P P LY T O P R E S S R E L E A S E S P U B L I S H E D B Y P H A R M A C O M PA N I E S ?
P H R M A I N T E R N L E A R N S T H E A N S W E R .S TAY T U N E D . . . .
2016. Pharma Marketing Network. All rights reserved.
The Adventures of PhRMA Intern: Episode 3, Terror at the Border
Resources Terror Politics vs drug Importation; http://bit.ly/terrorpolitics PhRMA's Terrorist Plot; http://bit.ly/phrmaterrorplot Canada: Mad Cows Yes, Drugs No!; http://bit.ly/madcowterror Bernie Sanders Blasts FDA Commish Califf on Drug Reimportation;
