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Physician Insights and Trends

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A presentation on developing long-lasting relationships within the changing physician environment. Presented at the Montana Hospital Association. See more at: http://www.integratedhealthcarestrategies.com/knowledgecenter.aspx.
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Physician Insights and Trends Developing Long Lasting Relationships within the Changing Physician Environment March 2009 Kevin Haeberle Executive Vice President MSA HR Capital
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Page 1: Physician Insights and Trends

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Physician Insights and Trends

Developing Long Lasting Relationshipswithin the Changing Physician Environment

March 2009

Kevin HaeberleExecutive Vice President

MSA HR Capital

Page 2: Physician Insights and Trends

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www.IHStrategies.com

The definition of a ‘bonus’ this week is .....

Something

you re

cei..

Something

you sa

y I ..

I don’t k

now w

hat yo

u...

71%

0%

29%

1. Something you receive because of exceptional performance

2. Something you say I am not going to take

3. I don’t know what you are talking about

Page 3: Physician Insights and Trends

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What is the best thing about our MHA meeting?

A ch

ance

to sh

are id

...

Just

love co

ming to ...

It is

a nice

distra

ction...

It giv

es us a

chan

ce to

...

67%

0%

25%

8%

1. A chance to share ideas with experienced and interested leaders and experts in delivery of healthcare

2. Just love coming to Helena3. It is a nice distraction from all

the issues we face right now4. It gives us a chance to talk

about another industry under more of a public attack than healthcare

Page 4: Physician Insights and Trends

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How would I define myself today?

Senior L

eader

Dire

ctor/M

anag

er

Physici

an

Board

mem

ber

I am phil

osoph

ically

...

25%

50%

25%

0%0%

1. Senior Leader2. Director/Manager3. Physician4. Board member5. I am philosophically

opposed to placing the limits of definition of who I am

Page 5: Physician Insights and Trends

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I plan on retiring from my leadership role within the next five years?

21%

79%

Yes No

1. Yes

2. No

Page 6: Physician Insights and Trends

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What year were you born?

0%

77%

15% 8%

1925-45 1946-64 1965-76 1977-

1. 1925-45

2. 1946-64

3. 1965-76

4. 1977-

Page 7: Physician Insights and Trends

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What is the age of the least aged member of your senior leadership team?

0%

50%50%

0%

62 and up 43 to 61 31 to 42 30 or under

1. 62 and up

2. 43 to 61

3. 31 to 42

4. 30 or under

Page 8: Physician Insights and Trends

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What age is the least aged member of your Medical Staff leadership?

0%43%

43%

14%

62 and up 43 to 61 31 to 42 30 or under

1. 62 and up

2. 43 to 61

3. 31 to 42

4. 30 or under

Page 9: Physician Insights and Trends

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What age is the least aged member of your Board leadership?

0%

64%

36%0%

62 and up 43 to 61 31 to 42 30 or under

1. 62 and up

2. 43 to 61

3. 31 to 42

4. 30 or under

Page 10: Physician Insights and Trends

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What do you estimate is the average age of the physicians who admit the most patients to hospitals in your community?

20%

70%

0%10%

62 and up 43 to 61 31 to 42 30 or under

1. 62 and up

2. 43 to 61

3. 31 to 42

4. 30 or under

Page 11: Physician Insights and Trends

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How many of physicians in your community are retiring or diminishing their practices in the next five years?

36%

57%

7%0%

Less than 20% 20 to 40% 40 to 60% More than 60%

1. Less than 20%

2. 20 to 40%

3. 40 to 60%

4. More than 60%

Page 12: Physician Insights and Trends

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On average, what do you estimate is the typical work week for most physicians?

9%

36%36%

18%

Less than 40 hours 40 to 50 hours 50 to 60 hours More than 60 hours

1. Less than 40 hours

2. 40 to 50 hours

3. 50 to 60 hours

4. More than 60 hours

Page 13: Physician Insights and Trends

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On average, what do you think physicians under 30 will want their typical work to be?

83%

17% 0%0%

Less than 40 hours 40 to 50 hours 50 to 60 hours More than 60 hours

1. Less than 40 hours

2. 40 to 50 hours

3. 50 to 60 hours

4. More than 60 hours

Page 14: Physician Insights and Trends

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Do you regularly consider the impact of generational attitudes on success when making strategic decisions for your practice or organization?

Infre

quently

Sometimes

, when

it...

Most

of the t

ime

All t

he tim

e

Has

n’t impac

ted us y

e..

27%

55%

0%0%

18%

1. Infrequently

2. Sometimes, when it seems relevant

3. Most of the time

4. All the time

5. Hasn’t impacted us yet, so not a topic considered

Page 15: Physician Insights and Trends

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What do you see is the top two challenges on the physician side of healthcare during the next five years?

Rec

ruitin

g and/o

r em...

RNs,

RNs, RNs

Engaging

phys

ician

s...

Res

olving how an

d w..

Dev

eloping re

placem

...

Staying

ahea

d of the..

.

Impro

ving pro

ductiv

ity

30%

15%

19%

7%

0%

25%

4%

1. Recruiting and/or employing physicians

2. RNs, RNs, RNs3. Engaging physicians and

employees4. Resolving how and who is

responsible for ‘charity’5. Developing replacements for

Healthcare’s Leaders (both admin and medical)

6. Staying ahead of the generational changes

7. Improving productivity

Page 16: Physician Insights and Trends

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What Shapes Generational Differences?

§ Events and experiences

§ How people learn and seek out information

§ Values

§ Outlook and perspective

§ Their parents

Page 17: Physician Insights and Trends

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How Different Are The Generations?CharacteristicsBornGeneration

Image conscious, need frequent validation

1977 – 1996Generation Y

Self-sufficient, highly educated1965 – 1976Generation X

Driven by financial rewards, career equals identity

1946 – 1964Baby Boomer

Respectful of authority, value accountability

1925 – 1945Traditionalist

Page 18: Physician Insights and Trends

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0

5

10

15

20US Population

Workforce

Healthcare9%

17%

8%

Traditionalists

61 - 81 Years Old25% = College/Post Grad Degree33% = High School Diploma

Page 19: Physician Insights and Trends

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0

10

20

30

40

50

60US Population

Workforce

Healthcare

40% = At least Associates’ Degree50% = High School Diploma

Baby Boomers

48%

28%

43%

42- 60 Years Old

Page 20: Physician Insights and Trends

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0

5

10

15

20

25US Population

Workforce

Healthcare

40% = College/Post Grad Degree

Generation X

23%

13%

21%

30 - 41 Years Old

Page 21: Physician Insights and Trends

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05

1015202530

US Population

Workforce

Healthcare

Generation Y

20%

26%

27%

10 - 29 Years Old60% = Attend College/Post Grad

Page 22: Physician Insights and Trends

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Generational Distribution – U.S. Population

TraditionalistBaby BoomersGeneration XGeneration YOther

27%

17%

28%

14%

15%

Page 23: Physician Insights and Trends

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Generational Distribution – Healthcare Workforce

TraditionalistBaby BoomersGeneration XGeneration Y

20%9%

48%23%

Page 24: Physician Insights and Trends

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Rank the top two non-sleep activities by importanceto you?

Leisure/

Trav

el ac

tivitie

s

Care

er/Wor

k acti

vities

Family

activ

ities

Hobby

activ

ities

Personal

Develo

pmen...

23%

34%

0%

10%

33%1. Leisure/Travel activities

2. Career/Work activities

3. Family activities

4. Hobby activities

5. Personal Development activities

Page 25: Physician Insights and Trends

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Rank the top activity by the actual amount of time you typically devote to them?

1. Leisure/Travel activities

2. Career/Work activities

3. Family activities

4. Hobby activities

5. Personal Development activities

Page 26: Physician Insights and Trends

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What do you think are the top two activities for someone born after 1977 and is working?

1. Leisure/Travel

2. Career Work

3. Family

4. Hobby

5. Personal Development

Page 27: Physician Insights and Trends

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What’s Different About Today’s Makeup of Medical Staff and the employee workforce?

§ Healthcare organizations are becoming more aware of the significant impact of having four distinct generations in the workplace

§ The definition of diversity has been expanded to include ethnicity, sexual orientation, religion, and multiple generations

§ The role of physicians and registered nurses is ‘swapping’

§ The unwritten and understood rules that made healthcare ‘work’are quickly becoming irrelevant – with a vacuum to be filled

Page 28: Physician Insights and Trends

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What’s Different About Today’s Relationship with Physicians?

§ The definition of ‘physician’ has become more dependent on the workplace environment than historical definitions

§ Competition among physicians has become more dependent on the workplace environment

§ The generational changes impact both the relationship among physicians and their relationship with healthcare organizations

§ The ‘charitable’ discount is being applied more directly to physicians

§ A future productive relationship will depend on leadership that addresses age-diverse needs

Page 29: Physician Insights and Trends

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The top two concerns about private physicians in your community?

1. Significant number will be retiring soon2. Who will pay or even do call coverage3. No obvious replacements for current

physician leaders4. Have to compete with hospitals to

maintain financially attractive practice 5. Not sure how to make the ‘partner’

model work to ensure everyone is successful

6. Capital requirement for technology investment beyond the means of many practices

7. The downside risks of a private practice are less and less balanced by the upside potential

Page 30: Physician Insights and Trends

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What is the estimated percentage nationwide of physicians who will be employed by hospitals or large multi-specialty clinics within ten years?

1. 30%

2. 45%

3. 60%

4. 75%

5. 85%

Page 31: Physician Insights and Trends

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What do you believe will be the percentage of physicians who will be employed by your hospital within ten years?

1. 30%

2. 45%

3. 60%

4. 75%

5. 85%

Page 32: Physician Insights and Trends

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In the future, the portal for healthcare will most likely be . . .

1. Primary care physicians2. Directly through the

hospital

Page 33: Physician Insights and Trends

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How Will a Changing ‘Workplace’ for Physicians Change the Care for Our Community?§ The community doesn’t typically understand the relationship that exists now

– i.e., receiving multiple bills from a hospital stay

§ New Generations less willing to accept ‘entrepreneurial’ risks or the work to establish a practice

§ Senior Physicians realize their practices may not have future value

§ The core and foundation of healthcare will be challenged – mission-driven and community-based

§ How physicians fit into the new healthcare payment models

Page 34: Physician Insights and Trends

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What do you believe will be the top two trends most likely to continue in the next five years?

1. Private Primary Care Physicians becoming more and more disconnected from hospital care

2. Employed Hospital Physicians competing more with private practice

3. More Specialists becoming employed by hospitals or large clinics to better manage business risk

4. Hospitals taking the entire financial risk for charity care

5. The new generations of physicians preferring to be employed by a large organization

6. Continued focus of care on a ‘specialist’ setting, not a ‘community’ setting

7. Healthcare consumerism to look more like retail consumerism

Page 35: Physician Insights and Trends

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What is the average length of time needed to make major changes in the delivery of care in our community?

0%40%

40%

20%

1-2 years 3-5 years 5-10 years It seems like it ...

1. 1-2 years

2. 3-5 years

3. 5-10 years

4. It seems like it will never happen

Page 36: Physician Insights and Trends

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What to Think About . . .

§ What are we going to ‘let’ happen, and what are we going to try to influence and control?

§ Do the competing interests overwhelm the common interests?

§ How do we prepare for the changing generational changes when leadership has significantly different viewpoints?

§ Will the sluggish economy accelerate or limit the velocity of the changes and trends?

Page 37: Physician Insights and Trends

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I plan on retiring from a leadership position in healthcare within five years?

0%0%

Yes No

1. Yes2. No


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