A Review of the KM Tool

ANJU DONY- M150011MSPOONGUNTAN CIBI J U- M150018MS

OVERVIEW

• Pinterest is a 6 year old platform to basically share photos

• It additionally acts as a place to ‘pin’ ones interests, share links and discover things on the internet

• Pinterest is currently available as mobile and web apps in 21 different languages

OVERVIEW

• Users can upload, save, sort and manage images and other media content (known as pins) through collections known as pinboards

• Pinterest is essentially a personalized media platform• It also gives access to users to browse the contents

of others in their feed• Pinboards are typically organized by a central topic or

theme

KM FUNCTIONS OF PINTEREST

• Visual Discovery

• Collection

• Storage Tool

VISUAL DISCOVERY

• On the main pinterest page, a “pin feed” appears that chronologically displays the activities from Pinterest boards that a user follows

• A “pin” is an image that has either been uploaded or linked from a website

• It helps you discover new pins of similar interests and central topics

COLLECTION• Helps users pin similar topics to a pin board and

thereby it acts as a very organized repository for images and media content

STORAGE TOOL• Pinterest acts as a reservoir for all your images and media content,

organized on the basis of topics or pinboards

• Users get to decide if they want to keep their content secret (private) or public, for all the other users to have access to and add to their pinboards as well

CONCLUSION• Pinterest acts as an effective knowledge

management repository• It is quite popular among women, with more women

using the site than men• It has found a significant usage among college goers

and graduates to keep in trend with their interests

THANK YOU!