Pinteresting - All You Need to Know about Pinterest !

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Welcome to Lab Activities

The Social Path and Pinterest

Pinterest logo courtesy of Pinterest iPhone App www.pinterest.com

Lab Activities Program• Part 1: Brief Intro• Part 2: Pinterest – Why so Pinteresting ?• Part 3: Users sharing their Pinterest

experience• Part 4: Path – What is it ? • Part 5: Users sharing their Path

experience• Part 6: Brief Conclusion

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Why so Pinteresting !

The New Hot Social Network

http://pinterest.com

It’s Now the Third Most Popular Social Network after Facebook And Twitter !

http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/

( and just when you started to get comfortable with your existing Social Media setup :)

http://venturebeat.com/2012/02/28/google-plus-ghost-town/

http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

Daily Pinterest users have increased by 145% since the beginning of 2012

What is Pinterest?

• Pinterest is a social photo-sharing service designed to look like a pinning board

• Launched in March 2010• You share the photos you like• You upload, save, sort and manage

images and videos into boards


How does Pinterest Make Money?

• Outside investments from entrepreneurs and VCs

• Experimented with affiliate links for a while

• Eventually advertisement and features for brand pages

Top Pictures shared on Pinterest

http://mashable.com/2012/02/07/pinterest-web-design/#view_as_one_page-gallery_box4143
















Stats and Figures



Over 80 % of pins are actually re-pins Pinterest user growth is better than that of Facebook and Twitter at the same point in their history

Pinterest “Clones”:

• Concept of pinning photos and products by adding a twist. There are travel-focused sites like Trippy, Wanderfly, and Gtrot.

http://venturebeat.com/2012/04/05/pinterest-third-most-popular-social-network/

http://www.athlestyle.com/

http://www.getvega.com/

http://www.designaside.com/


80 % of users on Pinterest are female

Why is Pinterest popular with women ?

Pinterest is visually appealing by nature and women are naturally inclined to make everything prettier http://pinterest.com/weddings

Social Media is handled better by women• Women also have a much easier time

expressing themselves and are better at it

• Women use social networks to connect with their friends, family, and colleagues more than men

• Women are better listeners than men

• A way of connecting with other women with similar interests and passions

• A way to organize activities and stay in touch with friends.

Social Media is handled better by women

Where are the Men on Pinterest?

http://venturebeat.com/2012/03/30/snatchly-pinterest-porn/


Men are flocking to snatchly.com

(launched February 13, 2012)


Let’s Get Pinning !

Pinterest Signup Video Demo

http://www.youtube.com/watch?v=zYTz9Xf06DY

You can choose between 23 categories for your photos & videos:

• Architecture• Art• Cars &

Motorcycles• Design• Crafts• Education

• History• Holidays• Home Decor• Humor• Kids• My Life• Women's Apparel

http://www.pinterest.com

• Pets• Products• Science &

Nature• Technology• Travel & Places• Wedding &

Events

• Film, Music & Books

• Fitness• Food & Drink• Gardening• Geek• Men's Apparel• Outdoors


Board Collaboration Options:

1- Only you can pin

2- You can assign contributors – who are already on Pinterest - to pin with you


• People you generally follow on other social networks are not generally / regularly interesting; however, with the graphical nature of the site, content the same users share is generally more interesting.

• They can Re-pin / Like / Comment / Tag.

Users Post More Interesting Content:

How to join Pinterest?

1. Get an invite – we can help with that (nudge any Think Media Labs staff)

2. Setup you account: Choose between logging in with Facebook or Twitter

3. Find you friends to follow!

4. Find you interests to follow!

5. Start with creating broads

6. Happy pinning!

Your Pinterest Plan

• Have a rough plan of what boards to create.

• Populate content as soon as you join• It will follow all people so far then to

follow you back you need to have content there.

Pinterest Etiquette

1. Source Images Properly

2. Write a Full Caption

3. A Pin Addict ?

4. Think About Who You Want to Share With

5. Don’t Be Stingy with Interaction

6. Always Be Respectful

7. Report Objectionable Content

http://www.flowtown.com/blog/8-rules-of-pinterest-etiquette

http://blog.pinterest.com/post/10144144538/pinterest-mobile

Go Mobile

iPhone / Android / Mobile Site

Keep Your Eye Out for SPAM -- already

http://channel-news8today.com/

http://pinterest.com/pin/247909154458159304/

Top Ten Brands On Pinteresthttp://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/

http://pinterest.com/perfectpalette/

http://pinterest.com/tbdofficial/

http://pinterest.com/hgtv/

http://pinterest.com/wholefoods/

http://pinterest.com/bhg/

http://pinterest.com/katespadeny/

http://pinterest.com/apttherapy/

http://pinterest.com/realsimple/

http://pinterest.com/westelm/

http://pinterest.com/mashable/

Celebrities with Pinning Spree!

http://pinterest.com/oprah/

http://pinterest.com/ellentv/

http://pinterest.com/doctoroz/

http://pinterest.com/marthastewart/

http://pinterest.com/zuck/

http://pinterest.com/ryanseacrest/

8 Strategies for Launching a Brand Presence on Pinterest

• Reserve Your Space• Leverage Your Brand Values• Themes, Not Product Promotion• Use Hashtags• Add the “Pin It” Button• Engage with the Community

http://mashable.com/2012/02/27/pinterest-marketing/

http://pinterest.com/lexity/products-we-love-from-our-users/

Include Prices

Promote a life style through Pinterest

http://pinterest.com/etsy/

http://pinterest.com/gap

http://pinterest.com/latelierblanc/

http://pinterest.com/drmlebanon

Inspire Your Team To Pin!

Think Media Labs Staff Favorites

http://pinterest.com/thinkmedialabs/

Pinterest Lebanon

We built the database for Pinterest websites in Lebanon for both personal profiles and brands.

http://tmla.bz/pinleb

Discover local Pinterest pages and list yours for others to discover you

User Experience:

1- Strawberry Blu !

Blog

www.StrawberryBlu .com

Twitter

@StrawberryBlu

Facebook

www.Facebook.com/StrawberryBlu

and now...

Strawberry Blu

Strawberry Blu on Pinterest http://pinterest.com/StrawBlu/

www.StrawberryBlu.com

http://pinterest.com/StrawBlu/


Lebanese Food!!

Food Books!!


Favorite Recipes!!

For the Kitchen!!


Food, Technology and Health


and all about Strawberry Blu...


How to discover contacts

OUTSIDE the people I follow?

Likes

Home Pins

Repins

Followed Friends

Other Bloggers Pinterest

Pages

How to decide if it’s worth pinning?

- Content - Picture- Fun - Related to my interest

- Content - Picture- Fun - Related to my interest


When do I Like and when do I Repin?

• Like:

Something attractive but not always related to my own boards, sometimes it’s related to travel, architecture etc...

• Repin: - something worth sharing on any of my boards- An attractive food, a good recipe, a good

book...


OR... BOTH... I Pin, Repin and Like!!!


How is Pinterest integrated with Facebook and Twitter?


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http://www.computing.co.uk/ctg/feature/2094851/social-media-business-useful-tools-social-climbers

First time I heard about Pinterest

http://mashable.com/

Pinning your interests

http://mashable.com/2012/04/13/pinterest-infographic-travel/ Second logo by: @PSouhaid

By using Pinterest, I can…

Pin

Organize

Categorize

Source of logo: http://www.janetpacey.com/janetpacey/Home.html

Pinterest can boost your Business

Promoting Business

Free Advertising

Image So small can’t be used for much

http://pinterest.com/pinterestbiz/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html

It’s a Great way to Collect/Plan

Your Wedding

Your Birthday

Your Product Launching

Organize you collection

http://pinterest.com/donninterest/ Source of logo: http://www.janetpacey.com/janetpacey/Home.html


http://pinterest.com/donninterest/


http://pinterest.com/donninterest/sports/


http://pinterest.com/donninterest/wedding-3/


• My laptop can get some rest because my collection will be online. Pinterest is my online hard disk Now

Source of logo: http://www.janetpacey.com/janetpacey/Home.html

A quick tour on Pinterest

http://pinterest.com/dailydot/celebrities-on-pinterest/


http://pinterest.com/kellylieberman/brands-on-pinterest/


http://pinterest.com/barackobama/


http://pinterest.com/thinkmedialabs/politicians-infographics-tml/

Not on Pinterest?

Account ?

Think Twice and ask TML for an invitation

http://learning.hubspot.com/blog/bid/128534/Pinterest-Button-Added-To-HubSpot-s-Follow-Me-Module

Still don’t have a

Date post:	18-Sep-2014
Category:	Technology
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