} PIPA ++ maio 2013 {

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AAK} www.about.me/jko {

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AAK

} www.about.me/jko {Wednesday, June 12, 13

AAK (iaco)

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?} www.about.me/jko {

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DESIGNTHINKING

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DESIGNTHINKING

IS JUST A WAY

OF

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DESIGNTHINKING

IS JUST A WAY

OF

A SIMPLEA SIMPLE

WAY OFWednesday, June 12, 13

OK} www.about.me/jko {

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} www.about.me/jko {Wednesday, June 12, 13

O Q} www.about.me/jko {

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DESIGNERS

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

00Premissa

} www.about.me/jko {Wednesday, June 12, 13

ENTENDER} www.about.me/jko {

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ENTENDER SONHAR} www.about.me/jko {

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ENTENDER SONHAR AGIR} www.about.me/jko {

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ENTENDER SONHAR AGIR} www.about.me/jko {

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01Pensar o contexto

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

02Ter empatia

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QUEM É (SÃO) O(S) CENTRO(S)?

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COMO POSSO MATAR A SEDE?

} www.about.me/jko {Wednesday, June 12, 13

03Não saber de nada

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SOMOS MESMO GENIAIS?

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04Buscar possbilidades

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COMO MAIS POSSO ME TRANSPORTAR?

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05Tenha dúvidas, não certezas

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POR ISSO, TESTE

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OK(2)

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} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {

Como se diferenciar?

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O universo do produto

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br

A indústria do medo

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} www.about.me/jko {

www.Jaakko.com.br Wednesday, June 12, 13

} www.about.me/jko {www.Jaakko.com.br

OBJETIVO WORK SESSIONS WORK SESSIONS

PE

RS

ON

A (TO)

PE

RS

ON

A (T

O)

EXPLORAÇÃO

EXPLORAÇÃO CO-CRIA

ÇÃO

CO-CRIA

ÇÃO

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} www.about.me/jko {

www.Jaakko.com.br Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br

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} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {

www.Jaakko.com.br

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} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {

lançado em 27 de maio de 2008, foi o estande mais visitado da feira.

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} www.about.me/jko {

produção da linha de 100 mil unidades por mês

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} www.about.me/jko {

totaliza 15% do faturamento da Intelbras

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} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13

} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13

2011

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Precisamos olhar mais para frente

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Ter uma área mais “descolada” do dia a dia da empresa

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Mas como fazer isso?

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?(2)

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} IM Wednesday, June 12, 13

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whirlpool

Future Insights

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FUTURE INSIGTHS

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FUTURE INSIGTHS

INPUTS/ EXPLORAÇÂO

REFLEXÃO/ CONVERSÂO

COMUNICAÇÃO

VALIDAÇÂO

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WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

Conhecimento(

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WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

Conhecimento(

Provocar(

Validar(

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RESUMINDOWednesday, June 12, 13

00Premissa

} www.about.me/jko {Wednesday, June 12, 13

ENTENDER SONHAR AGIR} www.about.me/jko {

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01Pensar o contexto

} www.about.me/jko {Wednesday, June 12, 13

02Ter empatia

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03Não saber de nada

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04Buscar possbilidades

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05Tenha dúvidas, não certezas

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OBGWednesday, June 12, 13

} www.about.me/jko {

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