} PIPA ++ maio 2013 {
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AAK} www.about.me/jko {
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AAK
} www.about.me/jko {Wednesday, June 12, 13
AAK (iaco)
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?} www.about.me/jko {
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DESIGNTHINKING
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DESIGNTHINKING
IS JUST A WAY
OF
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DESIGNTHINKING
IS JUST A WAY
OF
A SIMPLEA SIMPLE
WAY OFWednesday, June 12, 13
OK} www.about.me/jko {
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} www.about.me/jko {Wednesday, June 12, 13
O Q} www.about.me/jko {
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DESIGNERS
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} www.about.me/jko {Wednesday, June 12, 13
00Premissa
} www.about.me/jko {Wednesday, June 12, 13
ENTENDER} www.about.me/jko {
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ENTENDER SONHAR} www.about.me/jko {
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ENTENDER SONHAR AGIR} www.about.me/jko {
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ENTENDER SONHAR AGIR} www.about.me/jko {
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01Pensar o contexto
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
02Ter empatia
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QUEM É (SÃO) O(S) CENTRO(S)?
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COMO POSSO MATAR A SEDE?
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03Não saber de nada
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SOMOS MESMO GENIAIS?
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04Buscar possbilidades
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COMO MAIS POSSO ME TRANSPORTAR?
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05Tenha dúvidas, não certezas
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POR ISSO, TESTE
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OK(2)
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} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {
Como se diferenciar?
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O universo do produto
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} www.about.me/jko {
www.Jaakko.com.br Wednesday, June 12, 13
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www.Jaakko.com.br Wednesday, June 12, 13
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www.Jaakko.com.br Wednesday, June 12, 13
} www.about.me/jko {
www.Jaakko.com.br
A indústria do medo
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} www.about.me/jko {
www.Jaakko.com.br Wednesday, June 12, 13
} www.about.me/jko {www.Jaakko.com.br
OBJETIVO WORK SESSIONS WORK SESSIONS
PE
RS
ON
A (TO)
PE
RS
ON
A (T
O)
EXPLORAÇÃO
EXPLORAÇÃO CO-CRIA
ÇÃO
CO-CRIA
ÇÃO
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} www.about.me/jko {
www.Jaakko.com.br Wednesday, June 12, 13
} www.about.me/jko {
www.Jaakko.com.br
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} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {
www.Jaakko.com.br
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} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {
lançado em 27 de maio de 2008, foi o estande mais visitado da feira.
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} www.about.me/jko {
produção da linha de 100 mil unidades por mês
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} www.about.me/jko {
totaliza 15% do faturamento da Intelbras
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} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13
} www.about.me/jko {} www.about.me/jko {Wednesday, June 12, 13
2011
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Precisamos olhar mais para frente
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Ter uma área mais “descolada” do dia a dia da empresa
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Mas como fazer isso?
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?(2)
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} IM Wednesday, June 12, 13
Wednesday, June 12, 13
whirlpool
Future Insights
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FUTURE INSIGTHS
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FUTURE INSIGTHS
INPUTS/ EXPLORAÇÂO
REFLEXÃO/ CONVERSÂO
COMUNICAÇÃO
VALIDAÇÂO
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WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(
Conhecimento(
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WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(
Conhecimento(
Provocar(
Validar(
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RESUMINDOWednesday, June 12, 13
00Premissa
} www.about.me/jko {Wednesday, June 12, 13
ENTENDER SONHAR AGIR} www.about.me/jko {
Wednesday, June 12, 13
01Pensar o contexto
} www.about.me/jko {Wednesday, June 12, 13
02Ter empatia
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03Não saber de nada
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04Buscar possbilidades
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05Tenha dúvidas, não certezas
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OBGWednesday, June 12, 13
} www.about.me/jko {
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