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Pitch Woedend

Date post: 24-Apr-2015
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Description:
This is the Pecha Kucha style presentation of my pitch to Woedend advertising agency.
20
Proposal for Woedend Elise van de Velde
Transcript
Page 1: Pitch Woedend

Proposal for Woedend

Elise van de Velde

http://www.woedend.nl/
Page 2: Pitch Woedend

How can each type of medium (Internet, television and gaming) contribute to a good advertising campaign, and

what is the best mix of these media, with keeping in mind the brand and the digital environment we are in now?

Woedend! Proposal 15/01/2010 2/20

Woedend! Proposal 15/01/2010 2/20

?

Page 3: Pitch Woedend

Woedend! Proposal 15/01/2010 3/20

Page 4: Pitch Woedend

Woedend! Proposal 15/01/2010 4/20

Digital television in the Netherlands, 2008 versus 2007

Aanbieder2008 Q4, aantal 2008 Q4,

marktaandeel2007 Q4, aantal 2007 Q4,

marktaandeel

Ziggo 1.150.000 28,6 834.000 25,8

Canaal Digitaal 825.000 20,6 750.000 23,2

KPN 775.000 19,3 497.000 15,4

UPC 649.000 16,2 550.300 17,0

Tele2 190.000 4,7 157.000 4,9

Overigen 425.000 10,6 444.100 13,7

Totaal 4.014.000 100 3.232.400 100

Source: Telecompaper, march 2009

Page 5: Pitch Woedend

Woedend! Proposal 15/01/2010 5/20

Page 6: Pitch Woedend

Woedend! Proposal 15/01/2010 6/20Woedend! Proposal 15/01/2010 6/20

Page 7: Pitch Woedend

OnlineCommunities

Woedend! Proposal 15/01/2010 7/20

Page 8: Pitch Woedend

Woedend! Proposal 15/01/2010 7/20Woedend! Proposal 15/01/2010 8/20

Page 9: Pitch Woedend

Woedend! Proposal 15/01/2010 9/20

Page 10: Pitch Woedend

Woedend! Proposal 15/01/2010 10/20

Online Gaming &

Productplacement

Page 11: Pitch Woedend

Woedend! Proposal 15/01/2010 11/20

Page 12: Pitch Woedend

Woedend! Proposal 15/01/2010 12/20

Page 13: Pitch Woedend

p2p & group behavior

Woedend! Proposal 15/01/2010 13/20

Page 14: Pitch Woedend

Woedend! Proposal 15/01/2010 14/20

Page 15: Pitch Woedend

Woedend! Proposal 15/01/2010 15/20

The end of mass media?

Page 16: Pitch Woedend

Woedend! Proposal 15/01/2010 16/20

Page 17: Pitch Woedend

Woedend! Proposal 15/01/2010 17/20

Page 18: Pitch Woedend

Woedend! Proposal 15/01/2010 18/20

Page 19: Pitch Woedend

- Invest more in online branded gaming

- Set up a format for online communities where the brand can enhance its costumer relations

- Do more research to effects of the digital age

Woedend! Proposal 15/01/2010 19/20

Page 20: Pitch Woedend

Woedend! Proposal 15/01/2010 20/20


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