Pitching your business

© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved

PITCHING YOUR BUSINESS

Why will they buy from you?

© 2012 CAPBuilder Network Group All rights reserved 2© 2012 CAPBuilder Network Group All rights reserved

Marc Parham, Radio Show Host, MC/Speaker, Infopreneur


The Elevator Pitch • Personalize Your Pitch

• A clear, compelling business pitch starts with a person and a problem. Who are you going to help?

• Sell Yourself • Why you and not the other guy? What is it about your skills, experience, ideas, and approach that

will make it all work?

• Sell Your Offering • This is the heart of your pitch: what do you offer, how does it solve the problem or address the

need?

• Finish Strong • Seal the deal with a strong finish and a compelling call to action. This is standard sales work: it’s

time to ask for the order.

• Nail Your Delivery • Worried about choking? Practice your pitch until it’s solid, outline your main points, don’t

memorize.


Personalize Your Pitch • If you can’t say it in 60 seconds, you have a problem. • Start your speech with a person (or business, or organization)

in a situation• Jane Smith wants to do her own business plan. She knows her

business and what she wants to do, but wants help organizing the plan and getting the right pieces together. The plan needs to look professional because she’s promised to show it to her bank as part of her asking for a loan


Sell Yourself• In the next part of your elevator pitch, address ‘why you’? Why your business?

The CAPBuilder Network Group has dedicated itself to business planning for more than 20 years. Its founder is one of the best-known experts in the field. We have developed the online tools and coaching programs that will help you prepare the right type of plan. We coach you when you are available by using technology to help make it easier and convenient for our customers.

It’s not what’s great about you, but rather, what about you lends credibility to your ability to meet the need and solve the problem.


Sell Your Offering • Describe one or two unique benefits of your business offering.

• All of our business plan tools are online along with videos, podcast and other things to help your learn how to develop you plan at your time and pace.

• We provide virtual coaching when you are available so you can manage your time with us better.

• we should be able to see clearly how this meets the need or solves the problem.


Finish Strong • Your closing depends on the context. Be clear about what you want. • Your closing depends completely on context. What do you want from

the person or people you’re talking to? • If you are REALLY ready to write your plan, contact

me for a FREE Coaching Session where I will show you how easy it will be…


Nail Your Delivery • You need to make points, not memorize a speech. Know your points,

and their order • The moral: please don’t memorize your elevator speech. • Not ever. It just doesn’t work. It’s at least 10 and maybe 100 times

harder than knowing it thoroughly and rehearsing it well without ever trying to get the exact same words twice.

• You need to make points, not memorize a speech. Know your points, and their order.

• If you dread it, relax, it’s not just you; but take a deep breath, slow down, and enjoy it.


Unique Selling Proposition

Why will they buy from you?


A few rules to follow: • Show why you’re more skilled, more unique, more

qualified, etc. • Show why you are different than your competition • Show the one thing about your company that you excel

in • Give proof that you are the best choice • Only make statements you can back up. • Focus on how it benefits the customer!

© 2012 CAPBuilder Network Group All rights reserved

Step 1: What are your top 3 strengths?

What do you offer clients that you do really well?


Step 2: How are each of your strengths better than

your competition’s?


Step 3: What’s different about you?

Look at your education, process, guarantee, offer, background, Experience, who you work with, etc.


Step 4: For every statement you listed in

Steps 1-3, ask, why they are important to your

customer.

What is going to motivate you customer to buy from you.

© 2012 CAPBuilder Network Group All rights reserved 15


[email protected]


HOW TO CONTACT ME•[email protected]•Use the Have Questions Popup on the CAPBuilder Network Site

•GOTO: www.meetwithmarc.com•Download my FREE Mobile App•CALL Me 770-634-7231

mailto:[email protected]

© 2012 CAPBuilder Network Group All rights reserved 18

Date post:	08-Jan-2017
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Pitching your business

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