Pittsburgh Film Office Project

Janeen Atkins

Steve Auterman

Jon Rosenson

Susan Sobkowicz

with Dawn Keezer & Rick Munroe

LDI VII • July 13, 2000

What Film Office?53 feature & TV films made

in SWPA.

Over 300 people make their living from the local film industry.

The Pittsburgh Film Office markets the region to the film industry.

Non-profit, funding has come from the County Hotel Tax.

Silence of the Lambs

The Deer Hunter

Robocop

Sudden Death

Lorenzo’s Oil

Slapshot

Dogma

Project Proposal

To help create a marketing campaign raising awareness among local Pittsburgher’s of the Film Offices efforts to bring film productions to SWPA.

The Big Idea

Partner with Blockbuster, to create a local film section in 20 local Blockbuster video stores, highlighting the films made in the region. Campaign to include Point of Purchase displays, strategic brochure placement, product labeling and radio spots.

Creative

Pro bono assistance from graphic designers David Atkins (printCafe) & Harold Behar (Behar-Fingal).

Signage, brochure, & stickers.

Point-of-Purchase Signage

Point-of-Purchase Signage

Brochure & StickerThe film office had no collateral material for the general public, so we created some. The sticker was designed to be affixed to the video boxes of “movies made here.”

Radio Advertising

Broadcast on 5 local stations, including 102.5, 105.9, 96.1, 100.7, and 94.5.

Click here to play spot!

Press Release

Since the “Movies Made Here” campaign is a public relations initiative, the group resolved to announce the results of our project to the local media. The result is this press release!

Articles

Pittsburgh Business Times - 6/29/00 Pittsburgh Post Gazette - 6/22/00

Wonder Boys

THE END