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Pittsburgh Open PITTSBURGH OPEN - SEPTEMBER 2016
Pittsburgh Open
PITTSBURGH OPEN - SEPTEMBER 2016
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4 Twenty million people play squash in 185 countries
4 The current No. 1 male player hails fromEgypt, challenged by British, French and amultitude of international stars
4 The No. 1 female player is from Malaysiagiving the sport a truly global presence fromthe USA to Europe including Asia, India and theMiddle East
4 The World Tour has more than 200 eventsspanning all five continents, 750 players andnearly $5 million in prize money
SQUASH IS GLOBALNicol David of Malaysia is currently ranked world No. 1 in women’s squash.
Mohamed Elshorbagy of Egypt is currently ranked world No. 1 in men’s squash.
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WITH BROAD REACH
4 SquashTV produces more than 240 matches across a dozen World Series level competitions per year
4 Content is distributed live and packaged as programming to 20 partners in 40 countries, including BSKYB in the United Kingdom, Fox Sports Asia, Sky Net in Malaysia, Ten Sports in India, Eurosport and Tennis Channel in the United States
4 Beginning in 2015, Tennis Channel broadcasts “Squash Sundays” and “Encore Mondays”, an hour-long program featuring the World Series events.
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WHY SQUASH?
4 Strong brand attributes of sport easily affiliated with company (Fun, Smart, Social, Fitness, Youthful)
4 Narrow and deep connection to a coveted demographic in something people are passionate about (squash!)
4 Direct access to and networking opportunities among affluent, educated key influencers and business leaders
4 Excellent business to business opportunities with other sponsors, and relationship building in hosting existing customers in compelling settings
4 Ownership possibilities, and therefore benefits tailorable to company’s needs
4 Potential opportunity to showcase services, assist sport through sales and marketing partnership
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4 First national squash governing body in the world, founded in Philadelphia in 1904
4 National governing body and membership organization for the sport of squash
4 Not-for-profit 501(c)3 organization, member of the U.S. Olympic Committee
4 Hired first Executive Director in 1975, maintained office in Philadelphia with up to 5 employees until 2007. Since then, US Squash has:
• Tripled membership to more than 20,000 • Increased annual revenue 400% • Doubled size of its endowment• Grown from 5 to 25 employees• Now operates with offices in New York, Philadelphia and Washington, D.C.• Fastest growing squash participation of any country worldwide
magazine ranked squash as the “world’s No. 1 healthiest sport” ahead of rowing, running, and swimming
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ROBUST PROGRAMMING
4 Junior Squash - Participation up 400% in 5 years. In 2 years, West Coast up 375% in tournaments and 55% increase average registration.
• U.S. Junior Open attracts 1,000+ players from 35 countries annually, the largest individual squash tournament in the world.
4 High School Squash - 2015 U.S. High School Championships, largest squash tournament in the world, more than 150 teams from 24 states.
• 20% are from public schools, in 1998, only 43 schools had squash programs, and 0 were public.
4 College Squash - More than 200 colleges and universities have courts, including most top academic colleges - every Ivy League school has a varsity squash team.
• An 18% increase in the number of club and varsity college programs in last 5 years. Junior participation continues to drive more club and varsity program development at the collegiate level.
4 Adult Squash - 20 adult league markets nationally with 63% increase in team and 185% increase in box league activity since 2009
• Women’s Squash Week hosted in 36 cities annually
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NATIONAL CENTER & OLYMPICS We are experiencing spectacular growth in the U.S. 4 U.S. players are on the rise in international rankings
4 Investing nearly $500,000 a year in our National Team development and engaging the broadest base of talent nationwide 4 Hired first national coach – Paul Assaiante, the winningest coach in college sports history – thanks to a generous $2 million gift by the Ganek Family Foundation 4 A real opportunity for the 2020 Olympics with the IOC’s decision to open future Games to more sports
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On Saturday, October 6, 2012, at 9:30am at Drexel University, Philadelphia, PA, Chairman of the Board Peter Lasusa and CEO Kevin Klipstein reported on the state of the association. At the Assembly were nearly half the currently serving District Presidents. In summary, its was indicated that:
b Financial health of the organization was gaining momentum;
b Staff has doubled in size in two years, the association having hired in areas of communications, officiating and sanctioned tournament support; supporting Olympic efforts broadly and participating in governance at the world level;
b Regional involvement is anticipated to increase to strengthen governance and host events.
Mr. Mike Lee, OBM, Chairman of VERO Communications, serving as agency to the World Squash Federation, spoke to the Assembly regarding the sport’s efforts to gain Olympic inclusion.
During the Assembly, the 2012 Annual Meeting of the Members was conducted, with the primary purpose of electing Board members. Upon the recommendation of the Nominating and Governance Committee, after due consideration, review and approval in accordance with Article IX, Section 10(1), the Board of Directors had nominated for election to the Board, Diana Dowling, Amrit Kanwal, and Tim Conway. The membership was provided an opportunity to assign proxies in the election online in the week leading up to the meeting. The proxy results were verified by the independent Board of Review. All three nominees were approved at the meeting.
2012 ANNUAL ASSEMBLY
2 0 1 2
Mike Lee, OBM and Chairman of VERO Communications
OLYMPIC FUNDUS Squash would like to thank the generous leadership donors to the Back the Bid campaign
PRESIDENTS CLUB
Kathy and Al Gordon Fund
Sue and Steve Mandel
Linda and Jim Robinson
CHAMPIONS CLUB
Martha and D. David Slosburg
COACHES CLUB
Marcia A. and Peter R. Lasusa, Jr.
PLAYERS CLUB
Squash on Fire
FAN CLUB
R. Clark Amos
Jeanne and John Blasberg
Thomas M. Poor
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3 Squash players and fans represent a highly targeted and sought after demographic of men and women with median incomes of more than $300,000 and an average net worth of nearly $1,500,000. 3 Squash players are well educated. 98% of squash players are college graduates with 57% having graduate degrees. Eighty-five colleges sent teams to the nationals in 2015, including all the Ivys, Stanford, UVA, and Vanderbilt. 3 Squash players are business owners and senior executives in upper management throughout corporate America along with research physicians, architects, attorneys, and accountants. 4 Adult players are engaged, passionate, and loyal, who belong to clubs for 9 times longer than the national average.
U.S. DEMOGRAPHICS
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SQUASH IN THE UNITED STATES
The United States has the fastest growing squash participation of any country worldwide. The most recent data from the Sports & Fitness Industry Association (SFIA) shows a remarkable 114% growth between 2008 and 2013 to more than 1.4 million players. Participation in junior squash events has increased 400% in the same period with more than 1,500 youngsters vying for national interscholastic championships annually.
Forbes Magazine has ranked squash as the “world’s No. 1 healthiest sport” ahead of rowing, running, and swimming, making an association with the sport of squash highly desirable.
About Squash in the United States
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106NICOL DAVID PROFILED
BY JAMES ZUG
About Squash in the United States
“By promoting the sport of squash at the highest level we celebrate the best in the world. At the same time we increase the availability and awareness of squash, and lay the foundation for providing the needed resources to introduce the benefits of squash to as many new players as possible.”
—Kevin Klipstein, President & CEO, US Squash
MARKETING BENEFITS
Sponsors of major Squash Championships receive extensive, quantifiable advertising and tangible marketing benefits as well as gain an association with a sport that is perceived as healthy, youthful, fun and accessible.
In addition, there are opportunities to encourage a wide range of youth participation through cause-related (see Social Re-sponsibility) marketing efforts providing intangible benefits.
Among the many benefits, sponsors may promote products and services on the #1 most visited squash site in the World, www.ussquash.com.
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ADVERTISING, PROMOTION & MARKETING
Sponsorship Benefits
EMAILS Monthly E-Newsletter
to 55,000 people
PUBLICATIONS Full Sponsor Page ad with circulation of 10,000
MAILINGS Targeted direct mailing regionally and Nationally
WEBSITES & SOCIAL MEDIA
Year round exposure on #1
visited squash website
ADVERTISING Integrated local marketing
POSTERS & OUTDOORS And in-club marketing
INTEGRATED MARKETING
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ON-SITE EXPERIENCE
BRANDING
State-of-the-art audio and visual capabilities enhance the live streaming of the event to spectators and provide outstanding branding opportunities throughout the week.
Official program ads and other content extends the branding and awareness opportunities.
TICKETS
Sponsors may receive passes for the eight-day tournament with a value of up to $20,000. These tickets include premium courtside inventory with food and beverage service and are ideal for high-end client entertainment.
HOSPITALITY
Interactive fan activities, food and beverage service, merchandising, and exclusive client entertainment opportunities in VIP locations that will provide a first-class experience.
Sponsorship Benefits
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CUSTOMIZED PROMOTION US Squash will tailor the sponsorship benefits of sponsors to the sponsor’s objectives on a local, regional, and international scale year-round.
Sponsorship may include designation of the sponsor as an Official Sponsor of US Squash, which provides marketing and branding benefits across the US Squash total inventory of tournaments and programs. Online and magazine advertising and a social media presence are also included.
From high-end hospitality including player appearances to naming rights for event-related activities, including Achievement, Sportsmanship, and other awards, the sponsorship of Squash Championships will deliver outstanding branding opportunities.
Sponsor Activation
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US SQUASH OFFICIAL SPONSOR Sponsors at the Official Level and above also are designated as an Official Sponsor of US Squash, provides marketing and branding benefits across the US Squash inventory of tournaments and programs. Website, email, and magazine advertising are included year-round. Official Sponsor promotions and entitlement of programs will be developed to align with sponsor marketing objectives.
PROFESSIONAL 25 men’s and women’s pro singles stops and nearly 20 club-based professional doubles tour stops.
NATIONALS 20 National and 3 Collegiate National Championships, nearly 150 college teams, adult leagues in 15 markets reaching 15,000 players.
WEBSITES 500,000 unique visitors to websites, 20+ million page views, database of nearly 100,000 players and bi-monthly publication.
Sponsorship Benefits
Fit For LifeSM
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ADDITIONAL SPONSORSHIP OPPORTUNITIES & HIGH LEVEL BENEFITS
National Team4 Official Sponsor designation for National Team and right to use marks4 Inclusion in communications and on US Squash website4 Company logo inclusion on team uniforms4 Custom engagement experiences with Team members
National Championship Series 4 U.S. Junior Open - Annual Fee - $50,0004 High School Championships - Annual Fee - $50,0004 Junior Championship Series (Closed, Silver, Bronze) - Annual Fee - $50,000
US Squash Official Sponsor 4 Official Sponsor designation and rights to use marks4 Inclusion in communications and on US Squash website4 Presence at US Squash events4 Brand affiliation opportunities4 Advertising online and in Squash Magazine
Professional Series4 Title or Presenting Sponsor of US Pro Squash Series, with 30 events in various markets4 Primary name identification in all marketing materials associated with events4 Rights to activate with on-site presence at events 4 US Squash official sponsor benefits
Squash Doubles Association Tour 4 Title or Presenting Sponsor of Tour, with 20 events in various markets 4 Primary name identification in all marketing materials associated with events rights
Fit For LifeSM
Annual Sponsorship Fee - $50,000
Annual Sponsorship Fee - $100,000
Annual Sponsorship Fee - $250,000Presenting - $150,000
Annual Sponsorship Fee for all three Junior Events - $100,000
Annual Sponsorship Fee - $100,000
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SCALE NATIONALLY IN KEY MARKETS
Additional event-based engagement opportunities are available nationally on a year-round basis in major U.S. cites from San Francisco to New York.
SAN FRANCISCO
HOUSTON PHILADELPHIA
ATLANTA
NEW YORK CITY
CHICAGO
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LEVERAGE PARTNERSHIPS
LIFE TIME FITNESS, INCLTM (NYSE)
Sponsor Activation
US Squash offers promotional integration through an extensive partnership with Life Time reaching nearly two million members nationwide. In club, online and in publications, Life Time’s reach helps sponsors connect with hard-to-reach, appealing audience: thoughtful, discerning consumers who are committed to actively improving both themselves and their lives. They are successful, educated, affluent, influential,health-motivated consumers.
Pittsburgh Open About Squash in the United States
The National Urban Squash & Education Association (NUSEA) is the official charity of US Squash. 20 US cities participate in squash and education activities. Sponsor activation in support of these programs may be coordinated nationally and locally.
TIE-INS TO SOCIAL RESPONSIBILITY INITIATIVE: URBAN SQUASH
3 Thousands of students have been served from Baltimore, Boston, Bronx, Chicago, Denver, Harlem, New Haven, and Philadelphia3 100% of urban squash participants have graduated from high school3 93% of urban squash graduates have earned college degrees 3 $10 million in private high school and college scholarships have been awarded to 150 urban squash graduates
For more information contactAlexandra Fischer
Phone: 212.268.4090Direct: 646.507.5241
