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Pixt deck 5 21 13-PPT

Date post: 01-Nov-2014
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our content, live and shared where you want it. Mobile, tablet, web and TV
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Page 1: Pixt deck 5 21 13-PPT

Your content, live and shared where you want it.

Mobile, tablet, web and TV

Page 2: Pixt deck 5 21 13-PPT

Touch, drag & arrange

photos and videos

Embed Pixt Walls on

your site or blog

Click photos and videos to zoom them

up

Content can be sourced &

moved between

Facebook, Flickr, Picasa, YouTube etc.

Pixt users create Pixt Walls. Live, collaborative, with a real world feel, these photo and video walls are viewable simultaneously on web, mobile, tablet and connected TV by everyone who has the wall open.

Example: Coachella http://alpha.pixt.com/coachella2013Example: Maker Fair 2013 http://makerfaire.com/bayarea-2013/pixt/Example: Thumbs Up! http://alpha.pixt.com/thumbs-up_1Example: a brand wall for Marin Speed Shop http://alpha.pixt.com/mss

Physical & Collaborative

Page 3: Pixt deck 5 21 13-PPT

Pixt, our mission

Our mission is to make digital photos and videos fun again by bringing them together into touch based, social walls, easy to sort, to share and practical to manage.

Photos connect us, and Pixt furthers that by focusing on collaboration around life’s events.

Pixt is scalable so that life events can be highly personal, like your child's birthday party, mid sized like a wedding, and massively social like concerts, and sporting events. Pixt provides a solution for quickly creating walls collaboratively for all of these.

By letting groups post together Pixt creates an unparalleled sharing platform. One person can start a wall that others add to and view the real-time pulse of the web.

Pixt was build as an integrated platform. This infrastructure allows content to be pulled from various cloud and social photo services and viewed in Pixt Walls. This allows Pixt to simultaneously provide a unique front end experience, a social sharing platform and a photo host.

Pixt Walls simultaneously exist and be in interacted with on the Pixt site, embedded on sites and blogs across the web, on mobile (Android and Apple) and tablets creating ubiquitous access and distribution of content.

Page 4: Pixt deck 5 21 13-PPT

Pixt, the companyPixt was established in 2011. Currently the company has 4 employees and a strong pool of contract help. It has offices on Kearney st. in San Francisco and in Marin.

Pixt is a registered Delaware C-corp

Pixt has raised $500,000 of angel funding.

Pixt was built as a backend platform first

• Q2 2012: Pixt web product Alpha launched • Q1 2013: Android mobile and tablet launched • Q1 2013: Ipad launched • Q1 2013: Iphone launched • Q1 2013: Pixt used by photographers and attendees at a major event

(coachella)• http://alpha.pixt.com/coachella2013

• Q2 2013: Pixt adopted by first major event (maker faire) for real-time and post event content viewing

• http://makerfaire.com/bayarea-2013/pixt/

Page 5: Pixt deck 5 21 13-PPT

Pixt Traction• The Pixt website has 16,000 users• Pixt returning visitors average visit duration is 10 minutes (00:09:55)• the Pixt Facebook App is growing by 146% m/m with 8,247 Monthly Active

Users

• Pixt Android Mobile application launched in March 2013

• 39,000 installs • Average rating of 4.43 stars out

of 5

• Pixt Iphone app launched 5 2013

Page 6: Pixt deck 5 21 13-PPT

The Pixt teamChris Schmidt, co-founder, ceo4th start up. Sold first (Zowie) to LEGO. LeapFrog- Manager Content Strategy. Method- Sr. StrategistRon Sheridan, co-founder, cbdoco-founder Oversee.net

David Williams, lead developer (sun microsystems)Alexei Barnes, developer (royal college)David Levine, technical advisor (Oracle)

InvestorsFred Hsu, Manage.com; co-founder Oversee.netTheorem Ventures, Andy Getsey, James Hannon; Founders Atomic PRBill Mushkin, Name.com

AdvisorsJames Pomerantz, photo editor, The New YorkerGreg Johnson, Executive Creative Director, William Morris EndeavorBrayton Johnson, Founder and coo, find the best; CEO WP Associates

Page 7: Pixt deck 5 21 13-PPT

The market for photos and videosBy 2015 over 80% of handsets will be smart phones9 out of 10 US consumers own a tablet, smartphone or cellphone300 million photos are added to Facebook every dayInstagram has 90 million active users

2012 Mobile M&A increased $59%, totaling $20.1 billion 2013 Mobile app revenues surpassed $30B, doubling since 2011

Comparable in the marketPinterest – valuation 2.5BInstagram – purchased by Facebook for $1BThislife – raised $2.5M on a $10M valuation. 6 months later acquired by shutterflyErly – Kleiner Perkins backed. Purchased by AirtimeAlbumatic – 6 months old, raised $4.5M Pixable – purchased by SingTel for $26.5MTumblr – purchased by Yahoo for $1.2B

Page 8: Pixt deck 5 21 13-PPT

Pixt roadmapQ3 2013• User acquisition• SEO and deep analytics integration with GA and MobileAppTracking• Backend scaling• Product iteration, testing, development• Pixt Brand Account dashboard• Brand account acquisition• Community activation feature development• API development• Print integration

Q4 2013• Photo and video re-aggregation and cloud back up (platform and/or

partnerships)• E-commerce integration (shopping engine integration & affiliate accounts)

Q1 2014• Facebook specific friend browser• Twitter specific visual tweet viewer• Google+ specific activity viewer

Page 9: Pixt deck 5 21 13-PPT

How we are going to make money• Brand Accounts

• Embedded white label walls distributed on brand sites and blogs• On premise and online digital signage / community walls• Brand product walls with transaction links• Embedded Facebook walls • Live event walls with account registration and analytics

• Affiliate Partnerships• Storage partners- Photo and video backups through Pixt to the cloud

• DropBox, Box.net, Google drive, Amazon• Print partners- Café press, Shutterfly, Snapfish, SmugMug

• Affiliate Commissions: • Amazon, Ebay, Overstock

• Advertising – Contextual add insertion into sponsored walls• Premium User Accounts, feature sets

Achieving scale takes time. Pinterest was in business for 4 years before they captured the public imagination.Pixt believes that by simultaneously targeting brand exposure, event exposure and end user adoption we can solidly grow an engaged user base.

Page 10: Pixt deck 5 21 13-PPT

Revenue forecastBrand Accounts: three year projections

These projections are a roll up of Brand accounts for• White label Walls• On Premise Walls• Brand Product Walls• Facebook Walls• Event Walls

Affiliate Revenue: three year projections

These projections are a roll up of Affiliate revenue for• Storage partners• Print Partners• Affiliate commissions

Page 11: Pixt deck 5 21 13-PPT

Use of fundsRunway: • Ensure a 8 to 12 month growth phase

Platform:• Iterative platform development and testing• Launch the Pixt API• Launch Pixt Brand Platform

Marketing:• SEO, SEM, Mobile ads, Facebook ads• Earned Marketing: Scale the Pixt Event presence with free / low cost walls

to drive exposure• PR, Sponsorships

Team• Addition of 2 developers• Addition of 2 marketing reps

Page 12: Pixt deck 5 21 13-PPT

Exit opportunitiesScenario 1: Massive user growth leading to M & A

By bringing an intuitive interface to the organization, and collaboration around photos and videos Pixt positions itself at the intersection of digital photo sites, cloud storage, social networks.

Consumer apps represented 20% of the total Mobile M & A transactions 2012M&A exits achieved an average return of 7.5X

Scenario 2: Q4 profitability

By offering brands the ability to connect with their customers through user generated content and content sharing Pixt will be able to aggressively pursue brand accounts where Pixt is embedded on brand and event sites.

Pixt has trial marketed the concept with Diageo and Universal Technical Institute.

Page 13: Pixt deck 5 21 13-PPT

Investment opportunityPixt is offering a convertible note Seed round

Raise: $750,000 with the option to raise an additional $500,000 on the round

Cap: $5,000,000

Discount: A 20% discount will be offered to the first $350,000 investedA 10% discount will be offered to the remainder of the round

Interest: 6% Annual rate

Page 14: Pixt deck 5 21 13-PPT

Thank you for your timePixt is an experience, not a deck, so please let us know a time that we can show you its unique look, feel and features.

Pixt is live on all platforms, in Alpha release and growing. Jump on, make a wall and have fun with your photos again.

To follow up please contact

[email protected] 415 847 5868


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