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Advertising<a href=“http://www.numantra.com”>advertising</a>Advertising agencies<a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a>Internet marketing<a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a>Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>

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Social Media


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Insight Into Human Behavior



Sweating for straysA benefit for McKamey

Animal CenterDonate $25, get a half-

hour outdoor cycling class or swim challenge. Details at 423.855.0091 & mckameyanimalcenter.org. Saturday, June 5 | 8am–noon | Sports Barn East



Conversation


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CauseMarketing


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MIKE’S TOP 5

http://www.youtube.com/user/Numantra#p/f



THE NEWSPART ONE



Celebrity Scandals Have Low Brand Impact

According to the findings of a new Adweek Media/Harris Poll of 2,140 U.S. adults surveyed in April, 2010 by Harris Interactive, 74% of Americans say when a celebrity endorser gets involved in a scandal, it doesn't impact the way they feel about the brand or brands they endorse. 22% say they feel worse about the endorsed brands and 5% say they feel better about them.

There is an age difference, though, when it comes to attitude towards the endorsed brands after a scandal, says the report:

81% Americans aged 55 and older, as well as 77% of those 35-44, say the scandal has no impact on how they feel about the brand

Those 45-54 are most likely to have a negative feeling as 28% of them say they feel worse about the brand

Those 18-34, however, are most likely to think positively about it as 11% say they feel better about an endorsed brand after a celebrity gets involved in a scandal.



Food Companies Developing The Intense Flavors American Crave Wall Street Journal

Miriam Gottfried reports that the American palate is changing and food company's product development types are slaving over hot stoves, vats and test tubes to appeal to our "hotter, mintier, fruitier" desires. Frito-Lay's new Doritos chips -- First-, Second- and Third-Degree Burn -- are made with jalapeño, buffalo and habanero flavors, respectively, for example.

Food companies sometimes say they are adding "umami," a Japanese word that roughly means "good flavor," Gottfried explains. Customers are also part of the mix, of course. To develop Dr Pepper Cherry soda, Dr Pepper Snapple offered consumers 30 different cherry flavors to rate on a nine-point scale. It was given a JAR score, which stands for "just about right."

"Bold is replacing boring," says McCormick's executive chef Kevan Vetter. The spice company offers an annual "flavor forecast," predicting the most popular flavor couplings of the forthcoming year. Among the 2010 pairings are roasted cumin and chick peas, caraway and bitter greens, roasted rhubarb and ginger, and almond and ale.



Kraft Wants To Turn Mac & Cheese Into A Family Food New York Times

In a new campaign from a new agency, Kraft Macaroni and Cheese Dinner is going after a bunch of old customers: Adults who may be inclined to think they've outgrown the comfort food. Stuart Elliott reports that the work from Crispin Porter & Bogusky carries the theme, "You know you love it," and contains lines such as "The most fun you can have with your stove on" and "Imported from your childhood."

The $50-million-plus campaign is moving away from the value message that has characterized the brand's advertising recently. "We're realizing a lot of our brands have the right to play in a more emotional space than the rational territory we've mined in the past," says Chris Miles, director of advertising for the grocery business at Kraft.

Besides TV, print and outdoor ads; there will be online ads, a Web site, http://youknowyouloveit.com, social media components and "noodle art", which Elliott describes as replicas of macaroni noodles, 20 feet long and 9 feet high, placed in and around public spaces such as San Francisco's Fisherman's Wharf.


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bles_100513


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InnovativeOut-of-Home

















Conversation


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THE NEWSPART TWO



Adage

What Generation Gap? How Marketers Can Connect With an Increasingly Converging Target Demographic

Rebellion is as American as baseball and apple pie. Rebelling against your parents, even more so. But, standing in the middle of my local Best Buy recently, I saw something I hardly would have considered possible just 20 years ago: parents and children buying video games together. Discussing strategy, cheat codes and in one particular case, which games would be the most fun for their entire family.

Video games? Family video-game night? Video games used to be the exclusive dominion of teenagers. They ruled that world with an iron (yet wildly oversensitive) fist. Rated E for Everyone? Everyone?

So, is this entente, this seemingly cordial intersection of parent/child in the gaming world, a natural "technological convergence" phenomenon, a Trojan horse strategy? Or have brands looked the future right in the eyes and decided it will be run by Generation E, Generation Everyone? Will the idea of a "generation gap" eventually atrophy into obsolescence?




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InteractivePrint



Visitors who tour the Fort Collins, Colo.-based brewery are being invited to pose within a life-size, 3-D recreation of the ale's print ad. They can then upload the shot to New Belgium's Facebook page (under the "Bike Yourself" tab) to enter to win one of 10 custom-designed Felt single-speed cruisers that are being given away between Memorial and Labor days. (The bikes are the same model featured in New Belgium's bottle cap and logo.)


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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

http://hire.numantra.com


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InnovativeSolutions


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Date post:	08-May-2015
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Pizza friday 131

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