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STARWARS

Yup. I really wasn’t kidding.

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THE NEWS

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Microsoft Unveils Windows 8

Microsoft showcased its Windows 8 on tablets at the BUILD conference this week. We wrote

previously about how Windows 8 will be the single most important factor to the company’s

revenues next year.

Microsoft confirmed these thoughts as it has ambitiously redesigned much of Windows 8

functionality and made it more flexible in order to work on tablets and traditional desktop

computers as well as sync easily with Windows Phone 7.

If Microsoft moves quickly, it could potentially capture a meaningful portion of the tablet market in

the next couple of years. Manufacturers are looking for alternatives to Android, which could help

them beat the iPad. Windows 8 will be launched for tablets as well as computers and will

support both the X86 and ARM architectures.

Windows 8 will also offer better integration with Windows Phone 7, and together, they will offer a

complete ecosystem just like Apple’s Mac OS X and iOS, which should make it the platform of

choice for hardware manufacturers looking for a non-Apple unified solution.

http://www.youtube.com/watch?v=jV9HQu5wK1A

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Are AOL, Yahoo and Microsoft desperate?

Could the news that Microsoft, Yahoo and AOL are planning to join together to sell ads on each other's sites be

a trial balloon –- a leak designed to test reaction?

If so, the early responses aren't so encouraging. AllThingsD broke the news on Wednesday, reporting that

executives from all three companies made a presentation to "a group of top Web publishers and ad buyers" at a dinner

in Manhattan on Tuesday night. Not the epitome of stealth.

In a statement to Adweek today, a Microsoft spokesman said: "We believe that choice, openness and competition help

drive innovation in the market.  As such, we are always looking for ways to partner with others in the digital advertising

ecosystem to offer innovative solutions that benefit advertisers and publishers. However we have nothing specific to

share at this time,“

In other words, yes, we're doing this, and yes, we've already got the marketing boilerplate prepared, but no, we

don't want to officially announce it until we see how caustic the criticism will be. Pretty caustic, so far. The idea

has "a whiff of desperation about it" is the consensus of the media buyers interviewed by AdWeek, writes that

publication's Ki Mae Heussner.

The ads in question represent leftover display inventory that the individual companies can't sell on their own. Currently,

such ads are handled by ad networks that, of course, take a cut. This arrangement will allow the three companies to

keep all the revenue and share it among themselves.

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Intel Chases a More Power-Efficient Future

Intel has announced a line of more power-efficient microprocessors for smart phones and tablets that could help recapture

some of this increasingly valuable market segment. At the Intel Developers Forum (IDF) in San Francisco this week , the company also

announced that it's forming an alliance with Google to get the Android operating system released more quickly for Intel

hardware.

Intel now finds itself in an unfamiliar, and uncomfortable, position. Having dominated the computer landscape for years by churning out

faster and faster chips, it now lags behind in the race to create more energy-efficient microchips for smart phones and tablets—

two rapidly growing hardware categories that are eating into sales of desktop and laptop computers.

The majority of smart phones and tablets on the market today, including the iPhone and iPad, use chips designed by ARM, a U.K.

company that licenses microchip designs. Nvidia, Freescale, Texas Instruments, Samsung, and other companies manufacture ARM

chips. The first Intel microchip aimed at the mobile market—the Atom—was released in 2008, but it proved less power-efficient than

comparable ARM chips. Because battery life is prized in mobile devices, no major manufacturer is using Atom chips in its devices.

That could change next year. During his keynote speech at IDF 2011, Intel CEO Paul Otellini demonstrated a new version of Atom

that promises to be much more power-efficient and capable than the original. The chip, code-named Medfield, is a refined

Atom design that solves many issues that previously hurt the chip's power efficiency . Otellini and Google's Android chief, Andy

Rubin, showed a prototype smart phone powered by the chip running the latest version of the Android operating system.

Intel and Google also announced on Tuesday that new versions of Android will be optimized for Intel hardware and released along with

versions made for other hardware. That's an important strategic move for Intel—in the past, it's had to wait several months for new

versions of Android to be ported to its hardware. The move could persuade hardware manufacturers to use Intel's Atom instead of

ARM-based chips, since they could launch their products more quickly. Intel-powered tablets running Android were also demoed

on the floor of IDF 2011.

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JAY’S TOP 5

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CAUSEMARKETING

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BACK 4 THE FUTURE

http://www.back4thefuture.com/

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THEINTERNETS

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ASK AWAY

http://askaway.ca

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KOKTABEL BRANDY

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MOVIA NIGHTBUS

http://byturen.com/

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CREATIVEPRINT

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Peugeot Airbag Ad

http://www.youtube.com/watch?v=KEGpYJWDBE0

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Volkswagen Test Drive

http://www.youtube.com/watch?v=FhbkqFdKnP8

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Reporters Without Borders

http://www.youtube.com/watch?v=mx48zKeJxlQ

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Contagion

http://www.youtube.com/watch?v=LppK4ZtsDdM

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.