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www.omnepresent.c om Plan-Of-Action For Industrial Marke By OmnePresent
| Date post: | 16-Aug-2015 |
| Category: |
Marketing |
| Upload: | omnepresent |
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Introduction
● It is essential to plan your industrial marketing strategy
● Major reason is that, there is no adequate quality leads generated through your current website
● It is simple to dive right into redesigning over your current industrial website.It is necessary to identify the root cause and then ensure a plan of action in order to solve the problem
● Plan of action is referred as your industrial marketing strategy
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Major Reason For A Formal Industrial Marketing Strategy
● Content marketing is an effective strategy to generate high quality leads at a lower cost per lead
● You should get started on writing a formal industrial marketing strategy
● If you have not started yet or if you need to review, here are major four key pillars for an effective industrial marketing strategyo Current website should be reviewedo Content that will help in selling
processo Industrial Brandingo Thought Leadership
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Major Four Key Pillars For Industrial Marketing (Continued)
Your current website should be reviewed● Review is a process of content
evaluation, user interface, calls to action, landing pages, keywords as well as on-page SEO
● Just setting up a new skin over the current website should not cut it. Think about effective ways to create your industrial website as an integral part over your sales process and not a digital brochure
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Content that will help in selling process● You should focus on manufacturing as an
industrial distribution not on publishing of content, as content helps you to sell more of your industrial widgets
● However, it will be wrong approach if you start creating the content with an idea of “what we want to sell.”
● Your content needs to address over the customer wants for delivering a compelling reason and to keep contact with your sales team in early stages of their buying cycle
Major Four Key Pillars For Industrial Marketing (Continued)
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Industrial Branding● Industrial companies lean towards an
serious undervalue branding● Industrial branding includes a logo and a
clever tagline, as it is the perception of people about your company
● In recent world of digital marketing ,social media, Your brand becomes your identity
● Online presence as well as your content set people’s perception with sales team which plays a vital role to generate leads for the site.
Major Four Key Pillars For Industrial Marketing(Continued)
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Thought Leadership● Thought leadership does not mean that
you have to publish new as well as innovative ideas every time
● It does not mean that you have to clearly articulate how you will be different from the competitor
● Authorize your claims in making generic statements which similar to those of your competitors
● It means demonstrating issues and challenges your customers face
Major Four Key Pillars For Industrial Marketing (Continued)
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Conclusion
● A strategy planning for an industrial marketing ensures a consistent approach in offering your product or service that will outsell the competitor in a simple way
● However while defining the marketing strategy it is necessary that you must have a well defined methodology for the day to day process
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