Date post: | 08-May-2015 |
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Business |
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@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
JANET DRISCOLL MILLER
SEAN MCCUSTY
SEARCH MOJO @SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
Janet Driscoll Miller
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller
Sean McCusty
Sales Consultant,
Search Mojo
Follow on Twitter: @seanmccusty
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management (PPC)
– Social media advertising
– Online reputation management
• Headquartered in Charlottesville, VA
– Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more
SEARCH-MOJO.COM @searchmojo #mojowebinar
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Organic Search
• Content Marketing
• Digital Advertising
– Paid Search
– Social Media
• Analytics and Nurturing
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Inbound links
– Press releases
– Spammy sites
• Greater emphasis on content
– Authorship
• Greater emphasis on social
– Google+
• SEO has become more
holisitic
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Focus on content
• Rethink your link strategy
– Involve social media team
• Make sure your metrics are in place
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Organic Search
– Provides more pages/assets for indexing
– Increases opportunities to gain visibility
– Provides inbound links from social and
other channels
• Paid Search
– Provides assets to offer in ads, stoking lead
generation efforts
• Nurturing
– Provides assets to continue the conversation
SEARCH-MOJO.COM @searchmojo #mojowebinar
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Product Listing Ads
• Retargeting
– Display
– YouTube
– RLSA
SEARCH-MOJO.COM @searchmojo #mojowebinar
Pushing Store Visit Pushing E-commerce
@searchmojo #mojowebinar SEARCH-MOJO.COM
Over 85% increase in
return conversions
98% of visitors leave your
site without converting
SEARCH-MOJO.COM @searchmojo #mojowebinar
• More than 90% of retailers do not
complete a transaction in their first visit.
• Retargeted consumers are nearly 70%
more likely to complete a purchase as
compared to non-retargeted consumers.
• Retargeted consumers spend, on average
50% more than those served with non-
retargeted banner ads.
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• “Social Media Management Software”
– Enterprise level product:
12 months/$100,000 commitment
• But WHO searches using this term?
SEARCH-MOJO.COM @searchmojo #mojowebinar
• High level of demographic targeting
Facebook LinkedIn
Likes Industry
Gender Gender
Status Update Title and/or Function
Geographic Region Geographic Region
School Company Size
Age Seniority Level
SEARCH-MOJO.COM @searchmojo #mojowebinar
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
0 50 100 150 200 250 300 350 400
2011
2012
Conversions
SEARCH-MOJO.COM @searchmojo #mojowebinar
2011 2012
Conversions
SEARCH-MOJO.COM @searchmojo #mojowebinar
2011 2012
Cost per Lead
SEARCH-MOJO.COM @searchmojo #mojowebinar
2011 2012
Cost
SEARCHMOJO.COM @searchmojo #mojowebinar SEARCH-MOJO.COM
281% 1178% (pipeline) (revenue)
ROI
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• 50% of qualified leads are not ready to purchase
immediately
• Companies that invest in marketing automation solutions see
70% faster sales cycle times, and 54% improvement in quota
achievement.
• Businesses that use marketing automation to nurture
prospects experience a 451% increase in qualified leads.
Companies that excel at lead nurturing generate 50% more
sales ready leads at 33% lower cost.
• 47% of nurtured leads make larger purchases over non-
nurtured leads.
• Companies that automate lead management see a 10% or
greater increase in revenue in 6-9 months.
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Propagating a user’s profile over time
• Marketers prioritize the fields to capture
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
42.3% of
Respondents
Fill Out
Additional
Information
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Set up Goals
• Set up Ecommerce
• Use tagging
• Use Attribution Modeling
SEARCH-MOJO.COM @searchmojo #mojowebinar
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Spending on digital marketing averages
2.5% of company revenue.
SEARCH-MOJO.COM @searchmojo #mojowebinar
• What is your organization’s temperament?
– Data driven?
– Risk Adverse?
• Message to the Decision Maker(s)
– For the CEO: Support the Strategic Vision.
– For the CFO: Maximize revenue, minimize
expense.
– For the CMO: Drive qualified leads &
conversions.
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Budget for a “Proof of Concept”
– Allocate resources for single quarter
• Success leads to additional funding for continuing
the program.
• Budget for a year long effort
– What would be your “Biggest Win”?
• What will support the most important strategic
objective?
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Communicate how digital marketing
supports the organization’s priorities.
• Present a detailed proposal for digital
marketing activities.
• Identify the KPIs that digital will
influence and measure them.
• If you have questions about how to
approach your budget, we can help.
SEARCH-MOJO.COM @searchmojo #mojowebinar
Contact Search Mojo:
Sean McCusty
800-939-5938 ext. 116
SEARCH-MOJO.COM @searchmojo #mojowebinar
Top 14 SEO Myths…Busted!
November 7, 2013
2:00 p.m. ET
Register today at
www.search-mojo.com/SEOMyths
Tad Miller
Vice President, Accounts
Search Mojo
Janet Driscoll Miller
President & CEO
Search Mojo
SEARCH-MOJO.COM @searchmojo #mojowebinar
Google+: +Search Mojo
Twitter: @SearchMojo
Facebook:
facebook.com/searchmojo
Janet Driscoll Miller
Twitter: @janetdmiller
Google+: +Janet Driscoll Miller
Sean McCusty
Twitter: @seanmccusty
Google+: +Sean McCusty