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PLANNING & PROGRAM GUIDE AQUATIC DEVELOPMENT GROUP AQUATICGROUP.COM | 518.783.0038 planning programming promoting protecting FOR WATERPARKS
PLANNING & PROGRAM GUIDEAQUATIC DEVELOPMENT GROUP
AQUATICGROUP.COM | 518.783.0038
planning
programming
promoting
protectingFOR WATERPARKS
AQUATIC DEVELOPMENT GROUP
Unique Appeal Draws the CrowdsFor many locations across the country, the sport of surfing is inaccessible. The FlowRider lets you bring this unique activity directly into your park, no matter where you are in the country, providing that one-of-a-kind experience today’s guests are searching for.
With a world-wide presence and strong brand following, no other aquatic attraction on the market has the capability to bring heightened public awareness and immediate exposure of your park clearly into focus, like the FlowRider.
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A TRUE SEASON PASS INCENTIVIZER
The world’s most popular surfing attraction, FlowRider® is the perfect attraction for water parks looking to do two things:
• Provide a Marketable and Unique Attraction• Incentivize Season Pass Sales
With the same capacity and throughput as a drop slide, nothing beats the FlowRider when it comes to bringing guests back to your park again and again!
Skill-Based Component Keeps Them ComingThe unique skill-based component of the FlowRider means no two rides are ever the same. Guests, particularly tweens, teens and young adults, enjoy riding over and over again as they work to improve their skills and master the techniques of Flowboarding.
With the right upfront planning and simple programming components, the FlowRider lends itself to creating an instant and profitable venue that encourages guests to play, stay and repeat!
AQUATIC DEVELOPMENT GROUP
SETTING THE STAGE FOR SUCCESS
Whether you are looking to build new or add-on, there is no other attraction in the market that makes as much of an impact in as a compact of a footprint as the FlowRider®. Not only is the uniqueness of the ride a strong appeal, it also creates the perfect setting for guests to play, stay and SPEND!
Maximize Revenue Generating OpportunitiesUp-front planning that carefully considers the surrounding area offers a prime opportunity for your park to capture incremental revenue generating opportunities - allowing you to best leverage the FlowRider’s unmatched capability to draw a crowd!
Carefully consider the rides location and set-up of the surrounding area to maximize opportunities beyond ride fees.
Ideal Event Space. With proven appeal among participants and riders alike, make sure to build-in ample space for seating and spectator viewing areas. This creates a fun and unique entertainment experience for guests to gather and enjoy the show.
Food & Beverage Driver. Ensure easy access to outdoor bars and food service areas and surround the attraction with tables & chairs.
Branded Retail Sales. Add on a retail kiosk and offer additional park and FlowRider branded merchandise for sale to guests.
After Hours Programming. Situate in a location with easy access/entry to include after-hours programming for season pass holders or guests who pay an additional feel for participation.
“We see a lot of our guests hang out all day near the FlowRider. By placing the
ride next to our revenue locations we’ve created a great place with a lot of energy for friends and families to ride, watch and
enjoy food.”
Jody Kneupper, General ManagerWet ‘n’ Wild Splashtown
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AQUATIC DEVELOPMENT GROUP
SETTING THE STAGE FOR SUCCESS
Maximize Guest Experience & InteractionYour staff is a key factor in the successful operation of your FlowRider® attraction. From basic ride functions to the interaction with patrons of all skill levels, they are your first point of contact to creating the ultimate guest experience. Plan to staff your attraction with personable and skilled attendants.
When you purchase a FlowRider, your staff will receive on-site training from professional “Flowboarding” trainer so your staff will be fully prepared to promote and run your attraction.
• Ride Operation
• Body Boarding Skills
• Flowboarding Skills
• Rider Coaching
• Brand Ambassadorship
• Basic Equipment Operation & Maintenance
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AQUATIC DEVELOPMENT GROUP
Create multiple opportunities for all guests to engage with the FlowRider that encourage further interaction beyond initial trial to encourage repeat visitation and increase time spent in park AND generate additional revenue opportunities.
• Pay-to-Play Sessions (ie. stand-up & skills training)• After-Hours Sessions or Private Lessons• Birthday Party/Private Event Rentals• Contests & Event Showcases
Something for EveryoneThe FlowRider is providing waterparks across the country with the perfect setting for family fun and entertainment. And when the whole family can participate in an exciting activity together, everybody wins. Guests only have to be 42” tall to ride the FlowRider, so almost everyone ages 7+ can enjoy the thrill of learning to ride the waves!
And whether your guest chooses to participate as a rider or a spectator, everyone loves the FlowRider! It is as equal a thrill to ride as it is to watch.
PROGRAMMEDTO SUCCEED
H2OBX Waterpark, NC
“The FlowRider is not only fantastic to ride - the spectator value is off the charts. The whole family gets involved! And the kids don’t want to stop riding!”
Brian Czarneki, COOAquatopia, Camelback Resort
SplashZone Waterpark, NJ
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PROGRAMMEDTO SUCCEED
AQUATIC DEVELOPMENT GROUP
Exclusively for Season Pass HoldersOne key advantage of the FlowRider® is the ability to program the attraction to provide exclusive opportunities for season pass holder participation. Offering special access to the ride allows you to increases the value of your season pass to a key, core demographic group - teens, tweens and young adults - as they “pay” to have exclusive access to the ride with minimal to no lines.
• Season Pass Only Ride Times (before/after water park hours)• Discount on Contest Entry Fees• One Free Private Lesson • ½ Price on All Pay-to-Play Sessions & Lessons• Meet & Greet Opportunities with Top Flowboarding Professionals
If your park offers a tiered season pass system, you can add on benefits with every level.
Turn-Key Implementation & OperationTo ensure proper compliance with recommended safety standards and operations, FlowRider provides easy access to an on-line database that provides you with all required materials including guest instructional videos, participation waivers, on-site signage and more.
ADAPTIVE PROGRAM INCLUSIONAll your patrons can safely and easily experience the thrill of surfing the waves. The Flowrider allows you to easily incorporate a program tailored to individuals with physical, developmental or intellectual disabilities without any modification of the physical ride. As part of the skills training program provided by your FlowRider professional, they can work with your staff to demonstrate how to easily tailor their approach to accommodate the various needs that some guests may require.
H2OBX Waterpark, NC
Aquatopia Indoor Waterpark, PA
RFID Technology EnhancementsIncorporate a kiosk at the entrance to the FlowRider for guests to customize their ride with a music track. Tie into a remote camera set-up to generate video recordings and photos for purchase and/or upload to social media channels. Offer free video enhancements exclusively to season pass holders!
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CREATE EXCITEMENT- DRAW THE CROWDS
AQUATIC DEVELOPMENT GROUP
Theming & BrandingCapitalize on the surfing theme by incorporating related branding efforts into your marketing mix for a truly unique flair with easy promotional extensions. From food and drink choices, to retail merchandise, to naming & signage, create a surf-themed setting within your park for a truly immersive guest experience.
The FlowRider® is a distinctive attraction – one that creates a clear point of differentiation for your property that helps solidify your parks’ reputation as a place for unique family fun, excitement and entertainment.
Press & Social MediaFlowRider provides you with everything you need to help promote your new attraction in the press, on your website, and on-site to your guests. Our on-line digital library means you have 24/7 access to a wide range of promotional material, including numerous videos and photos to choose from, all available for your use so you can get the news out about your newest attraction as soon as you are ready!
“The FlowRider is an integral part of our attraction mix. It is a key ride for families with teens and the spectator appeal, tied in with the surrounding F&B services, is an undeniable win!”
Art Berry III, Co-OwnerH2OBX Waterpark
Wet ‘n’ Wild Splashtown, TX
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Event Participation & PromotionJoin top water parks around the world and participate in the National FLOW Tour by signing your park up as a featured venue. The FLOW (Flowboarding League of the World) Tour® is a FlowRider® sanctioned, international event featuring some of the world’s best known professional surf riders. Managed and offered exclusively through FlowRider, events are held throughout the USA, as well as in Europe and Asia.
Hosting a National FLOW Tour event means that for one or two consecutive days, your park is an exciting entertainment hub for sports fans and guests of all ages as they watch and learn to appreciate the skill of FlowBoarding. With music, announcers, professional riders, sponsor booths, prize giveaways and general nonstop action, who wouldn’t want to join in! Information about registering your venue for the tour will be provided to you at time of purchase.
CREATE EXCITEMENT- DRAW THE CROWDS
AQUATIC DEVELOPMENT GROUP
SplashZone Waterpark, NJ
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Built to LastAt ADG, we have a deep understanding of your FlowRider. We know it’s fun, that you love it, & that your patrons love it, but we also know that it is a serious asset at the center of your business. We are here to extend our expertise to make certain your ride is running correctly, efficiently and safely.
Whether you have questions on the operation of your ride, need a replacement part or need remote troubleshooting our service technicians are trained and ready to assist you.
PROTECT ANDMAINTAIN
AQUATIC DEVELOPMENT GROUP
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Your One-Stop Service ResourceADG is the only authorized FlowRider Service Provider in the United States and Eastern Canada with technicians on board that have been selling and maintaining your FlowRider since the day it was installed. We have access to every drawing of every attraction we ever built – no guesswork on modifications here!
But besides our ride being the safest on the market, it is important to keep the FlowRider parts well maintained. Your FlowRider Service Technician is available 365 days/year to help ensure your ride is always operating at its optimal performance.
Total SafetyFlowRider’s patented ride surface technology is the cornerstone of our success as it puts our customers’ patron safety first. Made of tensioned fabric and inflatable surfaces, it is comparable to the feel and behavior of a trampoline. No foam padding over hard substrate can even come close to absorbing an impact like the surface of the FlowRider.
With over 200 rides in operation all over the world, we keep safety as our number one priority. Not only during the design and build phase but also once in operation.
1-800-458-WAVE
FLOWRIDER SERVICE & SUPPORT
AQUATIC DEVELOPMENT GROUP
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PROTECT ANDMAINTAIN
CONTACT US TODAY1-800-458-WAVE
Nozzle FlapsMaintain perfect flow & keep patrons safe
with these patented flaps.
Flow Fence DividerInflatable, easy to use & adds to the
versatility of your wave.
Ride SurfaceThis patented surface is key to patron
safety. We have expert tips to keep it safe.
Foam & VinylAfter normal wear & tear, we help make
these padded areas shine again.
Max Recovery SystemThis system makes recovery & staff staging
areas comfortable & safe.
Pump ServiceWorld’s best pumps are the heart of the
FlowRider, powering each wave.
Since 1991, when the first waterpark installation occurred at Schlitterbahn in Texas, the FlowRider® has been front and center in the rediscovery of waterpark fun and recreation, matching the growing trend of bringing a unique and exciting ameniy to drive traffic, generate season pass sales, and increase length of stay. There is no greater aquatic attraction available today that can generate as much entertainment and revenue in as little space as the FlowRider.
IN OVER 40 WATERPARKS NATIONWIDE
AQUATIC DEVELOPMENT GROUP
Drop Zone Waterpark, Perris, CA • Wet ‘n’ Wild, Palm Springs, CAWater World, Federal Heights, CO • Rapids Waterpark, West Palm Beach, FL
Six Flags Great America, Gurnee, IL • Schlitterbahn, Kansas City, KSH2OBX Waterpark, Powells Point, NC • Sahara Sam’s, Berlin, NJ
Splash Zone Waterpark, WildWood, NJ • Thundering Surf Waterpark, Beach Haven, NJAquatopia Indoor Waterpark, Tannersville, PA • Camelbeach Waterpark, Tannersville, PA
Hershey Park, Hershey, PA • Myrtle Waves Waterpark, Myrtle Beach, SCEpic Waters Waterpark, Grand Prairie, TX • Hurricane Alley Waterpark, Corpus Christi, TX
Schlitterbahn, Corpus Christi, TX • Schlitterbahn, Galveston, TXSchlitterbahn, New Braunfels, TX • Shlitterbahn, South Padre Island, TX
Six Flags Hurricane Harbor, Arlington, TX • Splash Kingdom Waterpark, Weatherford, TXWet ‘n’ Wild Splashtown, Spring, TX • Noah’s Ark, Wisonsin Dells, WI
Hurricane Alley Waterpark, TX
