Date post: | 20-Aug-2015 |
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PROJECT OBJECTIVES
Generate an understanding of product placement and pricing
conventions for snack foods
Gather insights to guide recommendations for increasing in-
store sales conversions for snack foods
Potato Chips 26.5%
Nuts/Seeds 25.2 %
Tortilla Chips 20.9%
(IBIS World)
Other Chips 18.9%
Peanut Butter 4.8 %
Other Snacks 3.7 %
SNACK category composition
KEY FACTORS
Increase in Per capita disposable
income
+
Increase in healthy eating index
Stabilizing agricultural price
index
for industry growth
+(IBIS World)
WHO’S BUYING WHAT
59%64%55%
35%76%73%70%
53% 76%75%64%53%
87%88%85%70%
85%87%87%70%
97%95%92%86%
Potato chips Tortilla chipsPopcorn Corn snackPretzel Meat snack/Jerky
No children under 18
Parents with kid(s) 5 & under
Parents with kid(s) 6-11
Parents with kid(s) 12-17
Lays Lays Kettle Cooked
Rold Gold
Tostitos Doritos Ruffles Fritos Cheetos Funyuns Cape Cod Snyder’s of Hanover Utz Pringles
Lays
Stacey’sGreat Valuegeneric brand
Smartfood Popcorn
Slim Jim
Jack Links
Hannah’sSantitas Chester’s
Munchies
Magic
Baken-Ets Medallion Pork Skins
Rudolph’s
Mac’s Original
Popcorn Indiana
Chex Mix
Popchips
Kettle Brand
Life Choice
Gardetta’s Bugles
Skinny Pop
Terra Chips
Food Should Taste Good
Dirty
TGIF
Andy Capp’s
Anderson
Wild Oats
Smart SnacksGood Health Natural Foods
Riceworks
Snack Factory
Pretzel Balls
Pretzlel Nuggets
Variety Packs
Duke’s
World Kitchens
Hillshire Farms
Bridgeford
Butterball
Old Wisconsin
Kracker Nuts
shelving width: 48 inches
aisle: 80 feet
shelving height: 84 inches
20 shelving units in the aisle
WALMARTchip aisle
shelving width: 48 inches
aisle: 40 feet
shelving height: 68 inches
10 shelving units in the aisle
KROGERchip aisle
Act II
Quaker Popped
Captain Willie’s Cracker Jack
Crunch ‘n MunchPringles
Lays
Chex Mix
Simple Truth
CHEEZ-ITKrogergeneric brand
Gardetta’s
Andy Capp’s
Bugles
Combos
Back to Nature
Seapoint Farms
Brad’s Raw Chips Crucha Ma Me
Second Nature
Glutino
Sahale Snacks Annie Chun’s
SeaSnax Royal Hawaiian
DAVID
Dang Psst
Stuckey’sPlanters
Emerald
Old Wisconsin
Jack Links
Slim Jim
World Kitchens
Peanut Patch
Kar’s
Orville Redenbacher’s
Jiffy Pop
Blue Diamond
Rhythm
Pop Secret
canned chips and nuts
shelving width: 48 inches
aisle: 68 feet
shelving height: 68 inches
17 shelving units in the aisle
chip aisle
bagged chips and pretzels
Private Selection private labelLundberg
Real DealKrogergeneric brand Green Mountain Gringo
Muir Glen
MunchosGlutino479 Degrees
Garden of Eatin Mi Elote
Organic Que Pasa
Smartfood PopcornOn the Border Variety Packs
Lays Kettle Cooked
Rold Gold
Tostitos
Doritos Cheetos
Cape CodUtz
Chester’s
Skinny Pop
Popcorn Indiana
Terra Chips
Smart Puffs
Boulder
Eat Your Vegetables
Good Health Natural Foods
Unique Sun Chips
Food Should Taste Good
KROGER
Rear right side
1592
WALMART KROGER
59
910
3rd to last row in food area. Facing
shelf has sodas and
waters.
BRANDS
SKUS
LOCATION
100
WALMART KROGER
4.163.22
3.12
3.97
5.13
2.95
3.12
3.14
3.24
2.99
3.85
4.42
3.46
4.22
PRICE ANALYSIS
row
!Keep the chips with the soda
!!!!
VRECOMMENDATIONONE
We suggest moving other items (nuts etc.) closer to juices and packaged
fruits
Move beef jerky, and other non-potato chip chips to the chip side
Stronger product association
Group brands by type and mix lower priced and private label items with higher priced and national brands
VRECOMMENDATIONTWO
Easier price comparison between private label and national brands
lead to increase in private label sales
Easier Price Comparison
!Move Snack Aisle & Add non aisle
product facings !!!!
VRECOMMENDATIONTHREE
Move aisle near other packaged food items - keep away from non-food items
Add more product facings near point of purchase and frozen/prepared
foods (end caps)
Meet them where they are