Agenda

Safe Harbor Statement

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any features

or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

Fun

ctio

na

l Co

mp

on

ents

O

rch

estr

ati

on

Ex

per

ien

ce

Da

ta M

an

ag

emen

t

Customer Engagement Platform

Data Management

Customer Experience

Process Orchestration

Functional Components

Dat

a M

anag

emen

t Fu

nct

ion

al C

om

po

nen

ts

Orc

hes

trat

ion

Ex

per

ien

ce

Customer Engagement/Experience Platform

Data

Ad

ap

tive

, R

eal-

Tim

e D

ecis

ionin

g

Customer-Facing Channels

Industry Applications

eBusiness Applications

CRM Applications

Other Applications

UI / Portal Framework

Web Application Design

Se

curity

| Pro

cess M

ana

ge

me

nt | In

tellig

ence

Data Storage

Data Management

On-line Off-line

Self Service Commerce

Content

Sentiment Knowledge

Experience Design

5

WebSite Framework

Channel enablement

eCommerce eCare eBilling Loyalty & Marketing

Web Contact Center

In-Store Kiosk Mobile Device

eMail Social

Front

Office

Customer

Interactions

Back

Office EDQ

EBS OMS

EBS ERP

Siebel

Orders Marketing & Loyalty Service

Siebel

Siebel

Siebel

WebCenter Content

CMS

Oracle Customer Experience Management Platform

Engineered Systems Exalogic/Exadata

MDM CDH / PDH

Master Data Management Compuesto de metodología, tecnología y servicios

• Consolida y mantiene

un maestro de

información único,

completo y actualizado

para toda la información

de cliente de la empresa

• Distribuye y

proporciona acceso a la

información maestra

como única fuente

auténtica para todas las

aplicaciones

Trusted

Customer Data

Standards-based

Business Object Web

Services

Publish & Subscribe

Transports & Connectors

Registry

Profile & Correct

History & Audit

Business Events and Workflow

High performance

Bulk Import

Tool

Cleansing &

Cross-Ref during Import

Survivorship Rules

Parse

Cleanse & Standardize

Enrich

Manage Decay

Match & Merge / Unmerge

Roles , Usage &

Relationships Party

Related Data

Entities

Oracle Enterprise Data Quality Introducción y módulos

• La familia de productos Oracle Enterprise Data Quality permite obtener el

máximo valor añadido de sus aplicaciones de negocio críticas.

• Proporcionando información con una calidad adecuada al propósito de cada

una de ellas: Data Fit for Purpose.

• Además, facilitan tanto a individuos como equipos identificar y solventar

rápidamente cualquier tipo de problema en los datos subyacentes.

EDQ Profiling

EDQ Match and Merge Match, Merge &

Survivorship

Parse, cleanse &

transform

Understand &

explore

EDQ Parse and Standardize

Oracle Enterprise Data Quality Integración Siebel UCM – Enterprise Data Quality

• La integración entre Siebel UCM

y Oracle Enterprise Data Quality

se realiza a través del conector

Siebel Data Quality

• Los Web Services de EDQ se

utilizan para estandarización y

prevención de duplicados,

mientras que los Jobs se utilizan

para identificación de duplicados

en modo batch/incremental

• EDQ no contiene los datos de

Siebel UCM, evitando problemas

de sincronización. Tan solo utiliza

una BBDD propia para los Jobs

de identificación de duplicados

Siebel Server

EDQ Server

Shared Staging

Database

Universal DQ Connector interface

EDQ Siebel Connector

Web Services Jobs

Complements existing Oracle products

• 100% additive to the Oracle footprint

• Highly complementary with Oracle CRM , Retail solutions, and technology

ATG Web Commerce Fills “Cross-Channel” Need Oracle becomes the instant market leader

Oracle ATG Web Commerce Suite

Merchandising

Commerce Search

Business and Customer Analytics

Commerce Service

Oracle SaaS Services For any website or commerce platform, ATG or otherwise

eMail Call Chat

Bu

sin

es

s

Ap

pli

ca

tio

ns

Site Management Catalogs and Transactions

Personalization Engine

Co

mm

erc

e

Pla

tfo

rm

Live Help Recommendations

Products

ATG Web Commerce

Experience Management

Co-browse

Re

fere

nce

Ap

pli

ca

tio

ns

RE

ST

Web

Serv

ices

10

Oracle ATG Web Commerce Market-leading e-Commerce

Benefits

• Support variety of site types including B2C, B2B, mobile, brand & country

• Share infrastructure and content

• Increase conversions and loyalty

• Increase order sizes

• Re-capture lost sales

Key Features

• Core e-commerce capabilities including

catalog management, Pricing, promotions

and order engines

• Coupons, discounts, gift certs, wish lists

• Abandoned cart recovery

• Payment and tax connectors

• Rule-based content targeting including

personalized recommendations, offers,

information, cross-sells, up-sells, promotions

11

Oracle ATG Web Commerce Commerce Reference Store

Benefits

• Rapidly implement a best-in-class shopping site

• Reduce implementation costs

• Fully leverage ATG Personalization and Multi-Site capabilities

Key Features • Shopping cart, checkout process

• Manage catalog, pricing, promotions

• Shipping, tax and payment processing

• Multisite, multi-brand and international support

• Search Engine Optimization

• Personalized with sample segments and pages of targeted content

• Agent-assisted sales with integrated CSC and Click to Call

12

Oracle ATG Web Commerce Merchandising Merchant Inspired, Multi-Site Management

Benefits

• Perform all essential web merchandising operations in single environment

• Dynamically manage all sites and the full customer experience

• Streamline common tasks and simplify promotions management

• Optimize search for merchandising

• Ensure proper review/approval processes

Key Features • Feature rich, multi-site catalog management

• Streamlined work environment with split-screens

• Pricing and promotion management

• Dynamic, in-context preview

• Faceted search management

• Best practices and custom workflows for content change review and approval process

• Support for multi-lingual catalogs

13

14

Multi-Site Commerce

Microsites

parent & child

Lance Nikestore,

NikeiD, Nikelab…

Shared

Brand

Merch instance

Codebase

Integrations

Profiles

Orders

Session

Separate

Catalog

Content

Affiliated

Sites sisters

turbotax.com &

quicken.com

ae.com, aerie.com

& 77kids.com

Separate

Session*

Catalog

Content

Shared

Brand

Merch instance

Codebase

Integrations

Profiles

Orders

Country

Stores twins raised apart

kodak.fr,

kodak.uk,

kodak.ca…

sephora.fr,

sephora.it,

sephora.pl…

Shared

Brand

Merch instance

Codebase

Profiles

Separate

Integrations*

Orders*

Session

Catalog

Content

Unaffiliated

Sites in-laws

nike.com &

colehaan.com

ae.com &

martin+osa

Shared

Merch instance

Codebase

Integrations

Separate

Brand

Profiles

Orders

Session

Catalog

Content

Separate

Sites neighbors

ATG OnDemand

neimanmarcus.com & juicycouture.com

sephora.com &

Sephora Int’l

Separate

Brand

Merch instance

Profiles

Orders

Session

Catalog

Content

Shared

Codebase

Integrations*

Oracle ATG Web Commerce Adaptive Scenario Engine (Personalization Engine)

Benefits

• Improve conversion rates and customer experience with intelligent recommendations and personalized offers

• Build brand relevance, customer loyalty, and trigger impulse buying with segmentation models that deliver targeted function, content and images

Key Features

• Rule-based content targeting including

personalized recommendations, offers,

information, cross-sells, up-sells, promotions

• Based on any attribute including segment,

persona, purchase history, click behavior,

search term, location, and loyalty status

• Integration with service channels for multi-

channel, multi-stage campaigns

15

Oracle ATG Web Commerce Content Administration

Benefits

• Enable rapid change with easy, reliable content creation and modification processes

• Reduce TCO and avoid expensive CMS’s by using content management processes that are built into the eCommerce business processes

• Increase IT productivity – interface designed for business users to publish and manage online content more quickly

Key Features

• Flexible and easy to use interface

• Powerful workflow engine uses easy-to-create

workflow wizards

• User-friendly business rule management

• Pre-configured work zones

• Live update preview

• Deploy to staging, production and one-off to other

environments such as QA / testing

16

Oracle ATG Web Commerce Search Integrated Search, Personalization & Faceted Navigation

Benefits

• Quickly connect shoppers with the products they are looking for

• Enable business owners to optimize the presentation of search results

• Provide more accurate results with natural language processing

• Offer shoppers multiple browsing and sorting options

Key Features • Guided navigation with contextual facets

• Intuitive management UI with search test and inspection capabilities

• Type-ahead keyword search

• Natural language processing, including thesaurus

17

Oracle ATG Web Commerce Service Center Common View of Customers, Orders & Interactions

Benefits

• Deliver high quality service

• Increase conversions, order size, and customer retention

• Provide a consistent brand experience across self and assisted service channels

• Gain single view of customer

Key Features • Order history, creation & modification

• Visibility of shopper’s active carts, gift & wish lists

• Personalized offer management

• Incident management in single environment

• Returns, exchanges, replacements & refund handling

• Customer profile management

• Set agent limits and approval workflows

18

Oracle Live Help Online Service - Optimized

Benefits

• Reduce cart abandonment

• Lift online sales revenue

• Improve customer satisfaction

• Reduce service costs

Key Features

• Best-of-breed click to call, click to chat, co-browse and email response solution

• Real-time Web site visitor monitoring and proactive engagement engine

• Intelligent routing and queuing of all queries

• Agent-initiated escalation from email to chat to voice

• Live Context™ technology informs agents of live caller and chatter context

• Rich business portal with actionable reporting

Satisfy Serve Sell

Oracle Recommendations On Demand Online Merchandising - Optimized

Benefits

• Increases revenue-per-visitor

• Lifts conversion rates and average order values

• Increase engagement and repeat purchases

Key Features

• Optimized cross-sells, up-sells, product recommendations and other online merchandising displays in any online channel

• Relevancy model uses more real-time data than other solutions

• Automate and personalized merchandising under your control with customizable rules

• Real-time conversion and AOV reporting for Web & email; actionable merchandise analytics

Reach

The reach across your catalog & channels

Relevancy

The most relevant recommendations

available

Relationship

The retail relationship & resources to improve your

results

Refinement

The merchant control you need

21

What Is Personalization?

Segmentation & Personas

Products, Offers & Information

CUSTOMER

Rules, Scenario

Engine, Predictive

Analytics

CONTENT

The right content to the right people through

the right channel at the right time.

Interactions

Web Contact Center

In-Store Catalog Mobile Device

eMail Social

Personalization

22

Four Ways to Manage the Experience

Explicit Rule-Based Scenario Driven Implicit Rule-based Automated

Adaptive Scenario Engine

Basic Rules

Adaptive Scenario Engine

Event-based

Adaptive Scenario Engine

Dynamic Rules Engine

Predictive Targeting Engine

Profile settings

Account information

Segment

Personal preferences

Location

Language

Device

Customer “state”

Event-based

Current state drives content

State based on activity hx

Session behavior

Pages clicked

Categories Viewed

Shopping cart contents

Web form entries

Search terms

Many data inputs

Dozens of attributes including

Profile

Session

Behaviour and history

23

Explicit & Scenario Driven Implicit & Automated

ATG Adaptive Scenario

Engine

• On-Prem ATG Commerce Platform

• Prescriptive (Rules-Based)

ATG Product

Recommendations

• SaaS-based Optimization Services

• Prescriptive and Predictive

Oracle Real-Time Decisions

• Prescriptive and Predictive Decision Optimization

• Business Intelligence

Ecommerce Personalization Use Cases

ATG Personalization / RTD Product & Positioning Synergies

24

ATG Adaptive Scenario Engine

RTD Decision Engine

ATG Personalization / RTD Product & Positioning Synergies

Powerful

Prescriptive Rules & Segment Based

Logic

Web Channels

Optimized

Predictive Self-Learning Decisions

Analytic Reports

Other Channels

Integrated

Commerce Workflow

Commerce Catalog

Commerce Profile

Highly competitive in Ecommerce

Highly competitive in Interaction Optimization

Combination is highly competitive

in Cross-Channel Customer Experience Optimization

Master of sales definition of

Product and Subscription

Services

• Product attributes and structure

• Pricing & promotional bundles

• Eligibility, compatibility and other

constraints

• Pricing and discount policies

Master of customer information

Employee and Partner facing

order capture

Enterprise Order Hub

Personalized customer facing

user experience

• Recommendation

• Personalization

• Search Merchandising

Online or Customer facing order

capture

Channel specific UI enrichment,

including Multi-site management

Dynamic preview, site QA, online

publishing

Responsible for channel specific

integration such as web

analytics, product ratings/reviews

Siebel ATG

ATG / Siebel Product & Positioning Synergies

Integrated ATG and Siebel Loyalty

• Enable Dynamic, Differentiated Cross-Channel Loyalty Programs

• Maximize Conversion and Basket Size of Online Commerce

Transactions

• Enhance Brand Affinity and Engagement with Closed-Loop Social

Rewards and Interactions

• Leverage Next-Gen Online Award Redemption Capabilities and

Membership Experiences

• Drive Engaging Online Customer Experiences and Customer-

Centric Promotions

• Increase Value Of Customer Interactions with Live Help and

Recommendation Services

ATG / Siebel Loyalty

Phase 1

Siebel / ATG Integration Plan Overview

Support Commerce Core – Customer Integration

Customer Mapping and Integration • Account and Profile

• Contact and User

• Address

Support Commerce Core – Product and Shopping Cart Integration

Product Mapping and Integration • Product Description incl. Translation

• Product Class and Attribute

• Product Structure

• Product Promotions

• Catalog and Category

• Product Line

• Price List

Shopping Cart Mapping to Siebel Order

Configurator - Service

View Assets

Siebel Application Enhancements

ACR 764 – ATG Siebel Commerce Integration

Support Commerce Advanced Integration

Eligibility and Compatibility

Dynamic Pricing (Service)

Check-out – Related entities and services

• Partial Shopping Carts

• Updates to Customer Profile for Billing

Edit Bundled Promotions

Asset Based Ordering – Modify, Upgrade and Apply

Phase 2 Phase 3

Available now at

http://support.oracle.com

(Search for ATG Siebel Integration)

Oracle Siebel/ATG Integration Strategy

Technology Adoption and Standards Compliance

Application Enhancements – Simplify the Integration

Implementation Guide

Reference Implementation Code and Scripts

New Reference Applications (by leveraging Oracle Partners)

1

2

3

4

INCLUDES:

Design Principles

Key Assumptions

Integration Use Cases

Entity Mapping

Process Flows

Integration Components/Run-time services

Design Considerations

References

5

Siebel CRM ATG

Siebel-ATG Commerce Use Cases Key Touch Points

• Product Specification (description, images…) • Product Catalog • Product Class and Attributes • Price List

• Constraints and UI Definition • Eligibility and Compatibility • Promotions (Marketing Offers/Bundles and Loyalty) • Recommendation • Discount Policies

• Account and Profile Management

• Offer Presentment • Browse Catalog and Product Search • Pricing and Discounts • Order Validation

• Shipping Detail • Payment Detail

Des

ign

-tim

e

Ru

n-t

ime

• Shopping Cart (Quote/Order)

• Asset Based Ordering and Supplemental Orders • B2B Commerce: Contract Management &Bulk Orders

• Advanced Order Capture

• Order Status

• Click-to-Call/Click-to-Chat • Contact On Demand

• Product Specification (description, images…) • Product Catalog • Product Class and Attributes • Price List

• Account and Profile Management

• Shopping Cart (Quote/Order)

• Shipping Detail • Payment Detail

• Order Status

Batch Integration Real-time Integration

Online Shopping Experience – Core

Siebel

Account Management

• Self-service account registration

Product Management

• Product Details

• Catalog / Category

Personalization

• Content Targeting

• Customer Segmentation

• Adaptive Scenario Engine

Search Merchandising

• Dynamic Navigation

• Faceting

Price Management

• Price List

• Order / Shipping Discounts

Multi-site Management

• Micro-sites

• Country Stores

• Affiliates

ATG

31

Oracle Changes the Game for Web Commerce

• ATG leads the Web Commerce market

– A Commerce platform with market leading commerce features

– Empowering Merchants to take control of their brand

– Capturing and growing knowledge of the customer

• Endeca leads the Customer Experience market

– Lets customers ‘break the chains’ of rigid, narrowly-defined search and navigation

– Empowering Merchants to actively take control of web page layout, content and the delivery of

the user experience across Web, Mobile and Social channels

• Oracle WILL lead the converged market

ATG / Endeca Product & Positioning Synergies

32

Introduction

Endeca extends and strengthens

Oracle’s Commerce & Business Intelligence portfolios

Commerce & Business Intelligence Solutions

+

Cross Channel

Experience Management

Endeca InFront helps customers

engage with your business

whenever and wherever they may

be by delivering, analyzing and

targeting just the right content to

just the right customer to encourage

clicks and drive business results

Agile Business Intelligence

Endeca Latitude provides

business users with advanced, yet

simple-to-use, data exploration and

analysis tools to unlock hidden

insight in semi-structured data.

33

Many ways to guide and influence

What dimensions are the most important to the customer for this

context?

What offers are the most relevant?

What content will give the customer confidence to

purchase?

What are the most relevant

product results?

Business Influence and Guidance at Each Step

Relevancy Ranking

Refinement Option Order and Display

Options

Special Offers / Promotions

Content Spotlighting

Page Layout and display options

What Dimension Values should be

first? Last?

34

Packaging Summary

Oracle Endeca

Guided Search

Oracle Endeca

Experience Manager

Oracle Endeca

for Social

Oracle Endeca

for Mobile

SEO Module Document Conversion

Page Builder

Oracle

Endeca

Developer

Text Analysis

Text Analysis with

Sentiment Analysis

Relationship

Discovery

CMS

Connector

Oracle Endeca

Server

Oracle Endeca

Commerce

Business

Intelligence

Oracle Endeca

Guided Search

Oracle Endeca

Experience Manager

Oracle Endeca

for Social

Oracle Endeca

for Mobile

Main Products Developers

Information

Discovery and BI

Oracle Information Discovery (For use with Guided Search only)

Purchasable Product

Included Module or Product (with use restrictions)

35

Oracle Endeca Guided Search

Market Leader & Innovator for 10+ Years

Integrated search and navigation

purpose-built for commerce

• Designed for diverse, highly attributed data

sets like product catalogs

• Unparalleled performance at scale

• Data-driven relevancy, without manual

configuration

• Enterprise-ready features

• Streamlined external data integration

Rated top search and information access provider for 10 years

36

Attract| Publish & Optimize More Pages

Increases page rankings

Indexes more pages

Optimizes paid search terms

Adapts as data changes

SEO Module

http://site.com/cameras/accessories/lens/sony/instock

http://site.com/cameras/accerssories/lens/sony/clearance

http://site.com/cameras/binoculars

http://site.com/digitalcameras/compact/canon

http://site.com/computers/laptops/dualcore/windowsvista

…

URLs optimized for natural search rankings

Sitemap based on all possible valid combinations

37

Endeca Search Informative content & reviews

Data-driven spell correction

More relevance strategies

Innovative search-ahead

Engage | Robust Search

38

Oracle Endeca Experience Manager

One tool to manage delivery of relevant experiences

Revolutionize how digital experiences

are created, delivered and optimized

• Assemble experiences dynamically, without

pre-configuring customer paths

• Use all content and data from across the

commerce ecosystem to drive personalization

and merchandising

• Give business users balance of automation

and granular control to impact every

interaction

• Centrally manage all cross-channel

experiences

39

Page Builder

to create, optimize, and influence the experience

for every customer

across all channels

A platform for business users

40

Oracle Endeca for Mobile

Best-in-class experiences, out-of-the-box

Fully integrated for cross-channel

consistency and flexibility

• Rapid time-to-market with customizable

reference applications

• Business user control and preview

functionality within Experience Manager

• Pre-built mobile features: Templates

optimized for each platform, automatic device

detection, social integration, location-based

features, barcode scanning, cart integration

41

Best in Class Experience Out-of-the-Box

Focus on innovation, not building from scratch

Fully customizable

Robust reference applications are optimized for each platform

Mobile Web Android iPhone iPad

Best in class experience out-of-the-box

1

42

Open Graph data to drive

personalization on and off Facebook

• Leverage the world’s largest and free self-

optimizing database to personalize

experiences and merchandising in real-time

• Target recommendations and tailored gift

suggestions

• Enable in-Facebook checkout, integrated with

existing car

Oracle Endeca for Social

Real-time personalization, recommendations

43

Leverage Existing Infrastructure and Page Builder

Increase customer engagement

across channels

Capture additional sales with a Facebook store

Leverage existing infrastructure and Page Builder

1 2 3

Business user control with Page Builder

Integrate with existing technologies and commerce platform

Connect to external data sources to automate

merchandising

Standard Page Builder cartridges

Social Page Builder cartridges

Personalize content and product assortment

Provide personalized merchandising to every customer at run time

44

Oracle Endeca Commerce Business Intelligence

Visibility, Insight, Action into Commerce Analytics

Interactive analytics application with

actionable insight

• Centralized view into any structured or

unstructured data

• Easy-to use business users tools for rapid

insight

• Visibility into customer behavior to take fast

action and get immediate results

45

• The combination of ATG & Endeca heralds a new type of

Commerce Solution

– Inside looking Out – Merchant Control

– Outside looking In – Customer Experience

• Oracle is the ONLY vendor with a Commerce solution that can

deliver on both perspectives

ATG / Endeca Product & Positioning Synergies

46

Ejemplo:

Experiencias de Compra