Geoff Parker@g2parker

Fellow, MIT Center for Digital BusinessProfessor, Tulane University

MIT Platform SummitJuly 26, 2013

Video at https://www.youtube.com/watch?v=F-EJrG3J4GQ

PlatformRevolution.com

Geoffrey G. ParkerMarshall W. Van AlstyneSangeet P. Choudary

Published by:

WW Norton & Co.

Pipes to PlatformsTELCOS/HANDSET MFRSDEVELOPERS CONSUMERS

DEVELOPERS USERS

Platforms

Platform

User Type 1

User Type 2

• Business and technology building blocks.• Resources used in common; network effects.• Match buyers & suppliers; transact and

create value using platform resources.

Disruption Past: News

Path: Aggregation; Classified Ad RevenueProblem Solved: Social Curation

Disruption Present: Lodging

Path: New SupplyProblem Solved: Trust/Insurance

Patterns of Disruption

Patterns of Disruption

Patterns of Disruption

Disruption Present: Education

Path: New Supply; Break the BundleProblem To Solve: Certification

Regulation Wars

Why Now? Many new users!

Why Now? New Behavior

Why Now? Falling costs of entry

http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/

The Accidental Platforms

Platforms by design

Many Targets

Pattern: Gatekeeper, Supply, Co-creation

http://marketingyoucanuse.com

• Legal• Education• Finance• Energy• Healthcare• Transportation…

Takeaways

• Design with intent• Organize internally

• Nurture ecosystems• Create flow and data

http://fitdeck.com/connect/bid/93264/The-Sunrise-Start

• Welcome to Platform World• Network Effects• Design Principles • How Platforms Transform Traditional Industries• How to Launch a Successful Platform• Platform Monetization• What Can Platform Users and Partners Do• Platform Governance • Platform Metrics• How Platforms Change Competition and Strategy• Platform Regulation• The Future of Platform World

Platform Revolution: WW Norton Publishing, NY

Platformrevolution.com