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SERVICE/SUPPORT Retargeting across thousands of sites Mobile and desktop premium auto site advertising Facebook advertising (leveraging dealership data) Video pre-roll Pandora audio advertising Expertise from our team of Certified Digital Analysts Dedicated Digital Advertising Analyst (DAA) Quarterly advanced consultation MULTICHANNEL OPTIONS Desktop and mobile paid search Strategy and performance call CDK Global stretches your digital advertising dollars with high-end designs and customized, targeted solutions converting more shoppers into buyers, so you can sell more cars. With CDK, you can: • Accurately forecast your advertising budget with customizable options and predictable pricing • Use digital advertising to reach customers on their favorite sites • Get in front of shoppers who are ready to buy • Stretch your advertising dollars with a cross-channel approach and plans that get results • Get the personalized service you deserve • Stand out from your competition with eye-catching, professionally branded agency creative Dealer name and model keyword search Connected Ads* Ready-to-use Volkswagen creative Custom banner ad sets 3 5 Monthly Quarterly Monthly CREATIVE New/used vehicle-based strategies Dealer custom strategies (conquesting, dealer events) Model-specific focus (new year launch, year-end sell down) STRATEGIES PLATINUM Custom search and display campaigns Drive traffic with Volkswagen creative that can be turned on quickly across SEARCH AND DISPLAY networks — for all the cars on your lot. Gold - $849/mo Add to Gold package capabilities with dealer-specific branding and messaging, as well as support for channels like FACEBOOK and strategies like CONQUESTING other brands. Retarget shoppers using real lease and finance payments with CONNECTED ADS. PLUS use MODEL-SPECIFIC strategies to focus advertising on particular vehicles while supporting your entire business. Platinum - $1699/mo Tell your story. Sell more cars. Take advantage of all the advertising resources that CDK has to offer for vehicle sales. Get your message out beyond Gold and Platinum capabilities, extending your TV and radio advertising to VIDEO PRE-ROLL and PANDORA audio advertising. Diamond - $2499/mo GOLD DIAMOND *CDK Connected Store required. For more information, please visit vwdealersonline.com or call 888.424.6342 © 2019 CDK Global, LLC / CDK Global is a registered trademark of CDK Global, LLC. 19-8157 CDK Digital Advertising
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