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PM of FMCPM of FMC
Rich WatsonRich WatsonDirector of Technical MarketingDirector of Technical MarketingDiVitas Networks – Mountain ViewDiVitas Networks – Mountain ViewMarch 15, 2008March 15, 2008
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Which FMC?Which FMC?
Ford Motor Company
FMC
Fixed/Mobile Convergence
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WiFiNetwork
CellularNetwork
(GSM or CDMA)
FMC – the Promise/HopeFMC – the Promise/Hope
Inside Network Outside Network
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FMC – FMC – a multi-vendor PM challengea multi-vendor PM challenge
Dual-modeHandset
Wireless LAN Cellular Service
PBX/iPBXIntegration
IMS
Mobility Service
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FMC – at workFMC – at work
PSTN
Internet
Cellular Network
CellularBase Station
UniversalNetworkControler
PSTNGateway
Desk Phone
Dual-modePhone
WiFiAccess PointGSM signaling and
audio tunneled through a WiFi/Internet
connection
3GPP – UMA Implementation (e.g., T-Mobile’s @Home)
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FMC – at workFMC – at work
Internet
PSTNCellular Network
Desk Phone
iPBX
Dual-modePhone
WiFiAccess Point
Dual-modePhone
CellularBase station
UMC Remote Security Options
WiFiHotspot
Dual-modePhone
Mobility Controller
Firewall, NAT, and/or
Session boarderController (SBC)
Enterprise FMC Solution – adds PBX interface complexities
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FMC – the PM ChallengesFMC – the PM Challenges
Specification and development of the mobility Specification and development of the mobility servicesservices Network componentNetwork component Client componentClient component
Integration with dual-mode handsetsIntegration with dual-mode handsets Integration with PBX/iPBX solutionsIntegration with PBX/iPBX solutions
The ultimate challenge is building partnerships to address cross vendor interoperability to bring a “solution” to the market
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FMC – Handset FMC – Handset ChallengesChallenges
Audio RoutingAudio Routing WiFi servicesWiFi services Battery LifeBattery Life ““Native Dialer” integrationNative Dialer” integration
Nokia E61i Nokia E51 HTC TyTNII Apple iPhone Blackberry
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FMC – Carrier challengesFMC – Carrier challenges
Support of 3GPP standardsSupport of 3GPP standards Requires extensive upgrade to existing Requires extensive upgrade to existing
networks (one UNC per MSC)networks (one UNC per MSC) Carrier collaboration with handset vendor on Carrier collaboration with handset vendor on
certificationcertification
More pervasive Packet Data supportMore pervasive Packet Data support Provide a more FMC friendly IP Provide a more FMC friendly IP
environmentenvironment
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FMC – PBX ChallengesFMC – PBX Challenges
Trunk or station side integration optionsTrunk or station side integration options Which VoIP protocol?Which VoIP protocol?
SIPSIP H.323H.323 ProprietaryProprietary
PBX vendor certification of FMC solutionPBX vendor certification of FMC solution
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FMC – Customer ChallengesFMC – Customer Challenges
WiFi coverage – “voice” vs “data”WiFi coverage – “voice” vs “data” Security infrastructureSecurity infrastructure
On campusOn campus Off campusOff campus
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FMC – the SOLUTIONFMC – the SOLUTION
Success will be achieved through Success will be achieved through building:building: Strong cross technology teamStrong cross technology team Strong technical and marketing partnershipsStrong technical and marketing partnerships
PM has to work closely with BizdevPM has to work closely with Bizdev
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QUESTIONS?QUESTIONS?
