Digital Marketing Presentation for the Retail Sector

Using The Internet And Social Media To Increase

Leads And Sales

With Susan Bourke – Digital Cascade

Background

Who Am I?

Background

How I am herepartnership with PMM

Background

How I Can HelpDigital Expertise

Outline of the workshop The Power Of The Internet And Social Media YOUR Challenges What’s Important For Online Success Marketing You Can Use TODAY!! Simple Business Solution’s Available To Boost Business

Remember Online MarketingIs A Marathon Not A Sprint

Outline of the workshop Why you need to be online Advantages & Benefits of Online Presence Communicating with your Customer

ONLY IN 5 YEARS TIME

Consumer ICT Survey 2013

Grow Awareness Of Your Shop, Products And Services

Increase Footfall (Paying Customers In YOUR Shop)

Build A Database Of Laser Targeted Prospects

Inform Them Of New Or Additional Services Or Product Release

Expose Prospects To New OFFERS

Maximize Profit Through Up Sales On The Back Of OFFERS

Encourage Customers To Return To Shop

Turn Them Into Regular Business

You need an online presence in 2015

Genuine Vendor/Customer

Engagement

A Web presence gives you an ability to Increase exposure Increase Sales Reach beyond the borough boundary Break free from geographical restrictions

Budweiser Lost Dog Ad Super Bowl 2015 attracted

2.1 Million views

across Twitter, Facebook and Blogs.

There are 3 key areas that are essential for increasing footfall

Creating value for customers Customer service Providing valuable information

The Power of You Tube and Video Marketing

And building a community

We Help You Get Your Product OutThere and Footfall In The Door

Of Your Business

So What Does This Mean For Your Town?

ReputationAuthorityVisibilityEngagement

The Shopping Destination RAVE

Traffic & Conversion

Step #1

Create a lead generation page which showcases your business,

location, opening hours , what you are about

Click on this image to link to your special offer page of the week

Click on the special offer to “Click and Collect” in store.

Step #2Commit to creating at least 2-4 special offers weekly in your

business that will be showcased on-site and available in-store.

These need to be uploaded weekly to the shopping destination

page

You need a focus on keywords, SEO and all the back end “techy”

stuff that is required to promote the page and increase visibility

and engagement.

Step #3Set up the “Social Media Platforms” (Brand Aligned) in order to

promote and market the overall business page

Facebook

Create a “Social Posting” Regime to distribute the optimised

business page on

Google

YouTube

Twitter

Step #4

Build up the traffic and visibility online for the Shopping

Destination page to drive footfall into town and your

shopping premises.

Profile Page Of YOUR Shop

Or Business!

Social Sharing

Contact Details

Link To Deals Page

Video / Photographs / Diagrams

Company Details

Based On GROUPON’S

Proven Design

Social Sharing

Reserve & Collect Button

Offer Countdown

Product / Service Picture

Offer Description

Retail & Discount Price

The Complete

Lead

Generation

System

IN YOUR POCKET!!

Let’s Do The Numbers

Just 1- 2 leads every day 30 leads a month= Average

90 leads a quarter

360 leads a YEAR!!!

Let’s Do The Numbers

Just 8 - 10 leads every day 180 leads a month= Average

540 leads a quarter

2,160leads a YEAR!!!

Genuine Special Offers

Understanding

The Reason For

The Deals Page

Customer Data

Collection At The

"POINT OF SALE"

Is A Proven Way To

Build Repeat

Business!!

To Drive Business

#1* Think Best Stock In the House !!

* Products Specifically For DEALS? OR SERVICES!

Post Your Offer To All Your

Social Platforms

Create And Grow A Social Presence

Primary Secondary & Specialist

Pinterest Instagram

Great for graphic or photo led marketing. Can build a very dedicated community on both these

platforms... Perfect for : Cloths, Jewellery, Tiling, Art etc anything visual

Profile & Deals Pages

Grab The Marketing Opportunity

What You Can Do To Grow Your Visibility

[LETS GET SOCIAL]

Digital Cascade Ireland

Digital Cascade

AcademyFREE Access

Training Videos

Exclusive Webinars

Webinar Vault

Q&A Hangouts

PMM Discount Applied

We Offer Low Cost Online Business Packages For Local Businesses

Susan

The Team Behind You!!

Holley Simone Ian Andy

A Complete "Done For You" Marketing Program That's Proven

To Drive More People Through Your Door For LESS Than An

Ad In Your Local Newspaper And Lasts For MORE THAN

JUST ONE DAY!!! - Make The Internet Work For YOUR

Business Today...