Date post: | 13-Feb-2017 |
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Marketing |
Upload: | curative-nz |
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Design & Communication for Social Change
Jade Tang- TaylorPrepared with care for
P.O.D Social Change Innovators 14 May 2016
“ ”
Life isn’t about finding yourself Life’s about creating yourself
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Who’s in the room?
Jade Tang-TaylorDesigner, Dreamer, Doer.
Who’s in the room?
Jade Tang-TaylorDesigner, Dreamer, Doer.
Co-founder and Director of Curative Chapter Host of CreativeMornings/AKL
West Auckland New Zealand
Petaling Jaya
Malaysia
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”
It’s important to know where you come from, to
know where you’re going
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Master of Arts Management Post-grad
Bachelor of Design
Under-grad
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”
You can do anything, but you can’t do everything
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Curative helps make the world a little bit better ...
Curative works
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Common GroundMental Health Foundation, Youthline, Skylight
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Common GroundMental Health Foundation, Youthline, Skylight
The Common Ground web-series explores themes that are relevant to the mental health and wellbeing of young people, and are reflective of real-life scenarios.
http://www.commonground.org.nz/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”
Don’t tell me, show me, & discuss with me
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
#LiveForTomorrowZEAL
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
#LiveForTomorrowZEAL
Live For Tomorrow is a project for those that are struggling with, care about, or are affected by youth suicide, depression, alcohol use, self-harm and bullying.
http://livefortomorrow.co.nz/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”
People’s stories are powerful -use them with care
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
LIFEHACKMSD: Prime Minister’s Social Media Innovation Fund
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
LIFEHACKMSD: Prime Minister’s Social Media Innovation Fund
We’re assembling a crack team of hipsters, hackers and hustlers to help combat youth mental health issues. We call them LIFEHACKERS.
http://lifehackhq.co/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
LIFEHACKMSD: Prime Minister’s Social Media Innovation Fund
In the last 2 years, Lifehack has moved away from trying to “solve” youth mental health issues with smartphone apps and stepped into the systemic questions:
- What are the key components of wellbeing for a young person?- How might user-centered technology contribute to this?- What’s getting in the way?- How do we get beyond that?
http://lifehackhq.co/
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”
Every experience shapes people’s understanding
Don’t be afraid to change & iterate
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Brand…Marketing…
Communication…Oh my!
BrandA brand is so much more than your name or your logo:
• Your brand is the promise you make to your customers/consumers and yourself
• Your brand is shaped by each experience your customers/consumers have with you
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Marketing
• Marketing is an organisation-wide function - it shouldn’t operate alone from other organisational activities.
• Marketing is about understanding your current and potential customers/consumers (target audience)
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Communication
• Communication is finding ways to reach and engage your target audience
• Communication is telling the story of your brand and product to your audience
• Good communication talks to people’s hearts, heads and hands
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
“ ”You only need to give people the permission to be creative
to be part of an idea & they can and will do great things
– #LilLearning
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Your turn!
Ask yourself: What we are ?
What we aren’t ? & Why ?
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Brand Cause
Your Values
Your UniquenessClient Profile
Your Ambition
Your Brand Key
Please identify:
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
Time to Share!
Prepared with care for P.O.D Social Change Innovators | 14 May 2016
#LilLearnings Some lil learnings to leave you with
You can do anything, but you can’t do everything. So...
• Get clear on your purpose • Understand who your audience is and what they need from you• Define what’s unique about you and your idea• Clarify your values • Share your story
Prepared with care for P.O.D Social Change Innovators | 14 May 2016