PodcastingPodcasting

What is podcasting?

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

Audio file“Show” formatTime-shifted:

Subscription-enabled through RSSDetachableAccompanied by “show notes”

Some background Introduced in August 2004 Enabled by two elements:

RSS enclosures (Dave Winer) Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: Over 100,000 podcasts, millions of listeners Mainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

Introduced in August 2004 Enabled by two elements:

RSS enclosures (Dave Winer) Podcatching software (Adam Curry)

Initially one podcast:“Daily Source Code” with Adam Curry

Today: Over 100,000 podcasts, millions of listeners Mainstream media is podcasting July 2005:

Apple adds podcast support to iTunes

What makes podcasts desirable?

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiencesDetached from the computerAlternative contentUnregulated content

Listen while doing something elseTime-shifted content

(Think TiVo for audio content)Narrowcasted audiencesDetached from the computerAlternative contentUnregulated content

Finding and subscribingto podcasts

Finding and subscribingto podcasts

Producing Podcasts

Producing Podcasts

What businesses are podcasting?The Walt Disney

CompanyGeneral MotorsPurinaVirgin AtlanticOracle

The Walt Disney Company

General MotorsPurinaVirgin AtlanticOracle

TV Guide Jupiter ResearchNPR (nat. pub. Radio)BMC Software iPressRoomBBC

TV Guide Jupiter ResearchNPR (nat. pub. Radio)BMC Software iPressRoomBBC

The technology bit

The bare minimumA USB microphone (about $10-$50)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

Garage band on MacWindows movie makerPropaganda

The bare minimumA USB microphone (about $10-$50)Recording / editing software (free)

Audacity (Mac and Windows)http://audacity.sourcefourge.net

Garage band on MacWindows movie makerPropaganda

ID3 tagsA tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

A tagging format for MP3 filesMetadata includes:

TitleArtistAlbumTrack

View them in playersPC (iTunes, etc.)Digital devices (iPod, etc.)

Upload the fileFTPAutomated processes

LibSyn (Liberated Syndication)

Update your RSS feed

Automatic if you use a blogSimple software to use if you don’t

Automatic if you use a blogSimple software to use if you don’t

Link to your feed

BusinessPodcasting

BusinessPodcasting

The communications roleStrategize the podcast

AudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

Strategize the podcastAudienceGoal(s)Focus

Find a host or hostsDevelop a formatDraft agendasCoaching

Potential uses

Corporate news updatesProduct-focused contentCustomer-focused content

Corporate news updatesProduct-focused contentCustomer-focused content

Podcasts on intranets

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

Corporate news updatesContent for the sales staffSpeeches and meetingsMarketplace updatesFeature material (interviews, analysis)

Read more

Hands-onWe’re all going to participate in a

podcast!

Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: shel@holtz.comPhone: 415-367-3820 (US)

020-7171-5582 (UK)

Shel Holtz, ABCHoltz Communication + TechnologyWeb: www.holtz.comBlog: blog.holtz.comPodcast: www.forimmediaterelease.bizE-mail: shel@holtz.comPhone: 415-367-3820 (US)

020-7171-5582 (UK)