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Point of View: Seven Deadly Sins of Marketing Automation System Selection

Date post: 10-Nov-2014
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David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”
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“The Seven Deadly Sins of Marketing Automation System Selection” Marketing Performance Services
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Page 1: Point of View: Seven Deadly Sins of Marketing Automation System Selection

“The Seven Deadly Sins of Marketing Automation System Selection”

Marketing Performance Services

Page 2: Point of View: Seven Deadly Sins of Marketing Automation System Selection

David Raab

www.RaabAssociatesInc.com

[email protected]

MarcomProductions.com

Page 3: Point of View: Seven Deadly Sins of Marketing Automation System Selection

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 4: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 1:Ignoring Users

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 5: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 2:Lack of Purpose

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 6: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 3:No Requirements

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 7: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 4:Talk Only to Leaders

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 8: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 5:Let the Vendor Drive

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 9: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 6:Focus on Functions

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 10: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 7:Work Without Experts

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 11: Point of View: Seven Deadly Sins of Marketing Automation System Selection

David Raab

www.RaabAssociatesInc.com

[email protected]

MarcomProductions.com

Page 12: Point of View: Seven Deadly Sins of Marketing Automation System Selection

Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs

Marketing Performance Services


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