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Page 1: Point of View: Seven Deadly Sins of Marketing Automation System Selection

“The Seven Deadly Sins of Marketing Automation System Selection”

Marketing Performance Services

Page 2: Point of View: Seven Deadly Sins of Marketing Automation System Selection

David Raab

www.RaabAssociatesInc.com

[email protected]

MarcomProductions.com

Page 3: Point of View: Seven Deadly Sins of Marketing Automation System Selection

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 4: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 1:Ignoring Users

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 5: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 2:Lack of Purpose

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 6: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 3:No Requirements

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 7: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 4:Talk Only to Leaders

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 8: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 5:Let the Vendor Drive

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 9: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 6:Focus on Functions

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 10: Point of View: Seven Deadly Sins of Marketing Automation System Selection

# 7:Work Without Experts

MarcomProductions.com

The Seven Deadly Sinsof

Marketing AutomationSystem Selection

By David Raab

Page 11: Point of View: Seven Deadly Sins of Marketing Automation System Selection

David Raab

www.RaabAssociatesInc.com

[email protected]

MarcomProductions.com

Page 12: Point of View: Seven Deadly Sins of Marketing Automation System Selection

Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs

Marketing Performance Services


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