Ponduru Khadi Products Kadhi sarees :The khadi saree with its temple border from Ponduru is a story in itself, it speaks of craft, society and occasion.the ponduru khadi sarees are produced as per the order given by the customer as well as they provide ready made sarees. Soniya Gandhi, President of the Indian National Congress party is a prominent customer of ponduru sarees.Khadi Fabric And Towels:

We are instrumental in providing a wide range of Khadi Towels, which is soft, washable and easy to maintain. Made using pure & natural fabric, it is available in different sizes & designs. Our clients can also avail from us these towels at competitive prices.

Khadi Check Shirts:

We offerwide range of Checkshirt manufactured using premium quality and high grade raw material fiber including Khadi, Rayon, Cotton, Georgette etc, which makes this product favorable and long lasting. Attractive checks and designs make this Check shirts most desirable beachwear clothing in the market. These Check shirts are offered in various colors, patterns and wide variety such as Bright and light colours. For the customers convenience we offer this product in both Full andhalf Sleeveand in wide ranges.

Khadi Shirts:

We offera wide range of Men's Shirts, which is available in long as well as Khadi Shirts. Fabricated using quality cotton, these shirts are widely appreciated for their latest designs and colorfastness.

Cotton Khadi Fabrics:

We are involved in offering cotton fabrics that are weaved by our team of rural ladies. Having a smooth finish, these cotton fabrics are soft, durable and comfortable and extensively used to manufacture variety of garments. Further, we also offer customized solutions as per the specific requirements of our clients.

Handwoven Khadi Shawls:

We offerexquisite rangeof hand woven khadi shawls that are appreciated in different parts ofthe country owingto its durability andsimple designs. These are available in various sizes colors and finish that suits the different requirements of our esteemed clients

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Khadi Sari As Political Ideology

Khadi and handwoven saris are no longer redundant, as proved by the sartorial choices of Indias top politicianSonia Gandhi. Sonias careful choice of saris sends out many messages. It signals that she believes in the Gandhian utopia where economic empowerment can come to communities through local crafts. At every political rally, she attempts to show thousands of villagers that she is one of them, that she believes in a particular future for them. In her clothing, she is attempting to symbolically re-integrate the disaffected communities of the Red Corridor. Like no other female politician before her, Sonia Gandhi wields the sari as political ideology.In fact, a survey of the saris worn by her for various public occasions begins to reveal a surprising pattern. She favours Chanderis and Maheshwaris from Madhya Pradesh for official occasions; Khadi cottons from Ponduru, Andhra Pradesh, orTant handloomsfrom Bengal and Assam forParliamentand other politicalappearances; and just once in a while, she dresses it up in a fine ikat from Sambhalpur, Pochampally or Puttapakkam; from Orissa and Andhra Pradesh. Every sari she wears represents a state that has a separatist movement, and/or an ongoing violent conflict with Maoist groups. On a map of India, these economically impoverished regions form a neat pattern of strife that is often referred to as the Red Corridor.[source: June 28th ,2010 bloggers park-Times of India]Fish bone adds shine to Ponduru khadi

Srikakulam: Among all the varieties of khadi in the nation,Pondurudoes not need special mention. No less a person than former Prime Minister Indira Gandhi was attracted to the charms of these cottons.

Offered to former president of America,Bill Clintonas a gift, and ordered by veteran cine actor Akkineni Nageswar Rao with a special indent,Ponduru Khadiis well known for its shine and sheen.

One would be surprised to know that the one most important factor that is responsible for the quality of these handlooms is none other than a fish bone. It is used to clean the cotton, giving it a particular shine that is not lost even after the whole process of weaving.

It can be said of the handloom workers here that they are highly skilled in spinning colourful threads from a special variety of cotton and weave quality cloth. Thousands of them depend on this lucrative industry.

In the nine-phased ritual starting from cleaning the cotton to making the threads, the use of thefish bonein cleaning is said to be the main reason for the quality of the cloth. Fish bone is what turns the cotton to soft and silky, it is said. But not any type of fish bone is used for the cleaning.

The upper and lower jaws of the Valugu sea fish is removed and the resulting bone is thoroughly cleaned. Then it is dried in the sun. It is broken into four pieces, before being used as the tool to clean the cotton. To hold it conveniently it is tied to a stick and placed in such a manner so that it does not move.

Then it is used to remove the cotton from the seed and cleaned. With this cotton is not only cleaned thoroughly it also gets a shine that does not fade.

The national standard 100 count fine khadi that is exported from here is the product of this rather inconspicuous fish bone, say the weavers.Ponduru khadi stands out proudly among the 2,000 and odd certified khadi centres in the country. Despite substantive orders, they are unable to meet the targeted exports because of the shortage of this fish bone, the handloom workers revealed.Earlier, they used to get this fish bone from Eluru and Dowaleswaram. But because the particular fish is not available now in these areas, they are going all the way to Bhubaneswar andCuttack regionsinOdisha district, they said. They used to purchase it for Rs 20 each.But now it costs anywhere between Rs 50 to Rs 100. They used other methods of cleaning for some time due to shortage of this fish bone. As there was a difference in the quality, they stopped these methods.

Notably, for the kinds of cotton available in Srikakulam district like the Kondapathi, Unasapathi and Yerrapathi, only this fish bone is suitable for cleaning.Hence it is being preserved carefully and used as an important tool. Among the 40 villages underthe Ponduru Khadi Society, some 1500 women who are involved in cleaningthe cotton usethe fish bone, stressing on the importance of this tool.[source: November 29,2011 telugupeople.com]A comfortable fashion statementKhadiin the past was preferred by most of the politicians and elderly lot. Now it's a fashion statement for a good number of youngsters too, particularly college-goers. It's ethnic and yet dignified appearance attracts good number of buyers for the season.The best part of the fabric seems to be the comfort level that makes it worth splurging on. The material which was popular in the pre-independence days has not lost its charm in the current era too. With a little bit of innovative couture, khadi can make one feel cool and comfortable yet quite stylish.Ponduru Khadi Bhandar emporiain the city have an array of khadi fabrics in both bright and sober shades. Hand-woven saris, dress material, contrast-bordered dhotis and textile seem to be flooding the market.Double-yarn weaving fabrics are the most sought-after clothing now-a-days, said A. Koteswararao of Ponduru Khadi Bhandar inPoorna Market.The speciality of the material is that the entire separation of the yarn for weaving is done by hand.Yarn made with the help of fish jaw is much finer than the normal weaving. The finer the fabric, the lighter the material gets, he said.Khadi yarn spun with fish jaw costs around Rs.800 to Rs.1000 per metre whereas the normal hand-woven yarn costs from Rs.100 to Rs.1000. While most of the shop owners say that white and off-white are fast moving colours in khadi, Kora' colour with contrast border is in fashion.Fabindiahas a collection of ethnic kurtas in khadi and one can also find the fabric atPonduru Khadi BhavanandGuntur Chenetha Vastralayamat Poorna Market.I try to buy sober plain khadi material and get it stitched with sleek and bright hem for kurtis.This particularly goes well with jeans and is my preferred wear for summer, said K. Madhu, a college student. The hand-spun fabric has now become fashionable wear among many youngsters.[source: May 25,2012 thehindu.com]