GANDHI KHADI BHANDAR

KHADI & YOU

Photo by Soulquest.lifestyle

THE BACKGROUND

Photo by Tom Wachtel

Khadi Bhandar is a family run business looking to use Advertising to reposition its brand.

Here’s what we suggest.

Photo byCristiano Oliveira

Photo by photonate.com

REPOSITIONING

We suggest a store redesign. Arrangements according to product categories and soft lighting will be the principle changes.

Colour Scheme: Yellow & Orange to match Kesari with Bhagwa.

Store attendants will wear comfortable uniforms woven in Khadi.

Uniformity will be ensured in all stores.

Photo by Der Wunderbare Mandarin

The locations we have chosen for the stores are Fergusson Road, Koregaon Park and Hadapsar.

Photo by Shira Golding

A dedicated youth section will comprise of kurtas and kurtis. The section will be called You.

Photo by Liz West

COMMUNICATIONSTRATEGY + BUDGET

Our communication mix consists of TVC, OOH and magazine advertisements.

KHADI & YOU

PRINTCONDE NASTE GAGA FEMINA HELLO

PUNE TIMES PUNE MIRROR SAKAL TIMESINR 4,500,000

Photo by Joel Bedford

KHADI & YOU

Wear history. Rich in morals and ideals.

Reference photo from Khadi

KHADI & YOU

Wear legacy. Unshaken by time or space.

Reference photo from Khadi

Wear music. Preferably folk and fusion.

KHADI & YOUReference photo from Khadi

TELEVISION

TLC Fox Traveler NDTV Good Times

Travel and Living DISHTV Airtel TV TATA SKY Star

Majha(30s)

INR 15,000,000

Photo by Joel Bedford

Photo by J Mark Dodds

HoardingsAurora Towers Square (90’’ x 20’’)

Building wrap + Backlit: INR 10,000,000

Good Luck Chowk (20’’ x 10’’)INR 1,500,000

Airport Rd (20’’ x 10’’)INR 1,500,000

Photo by Zorin Denu

That was Razor Sharp.