Porte Restarant Workbook

Jeweler’s Guide PA R T N E R N I N G W I T H L O C A L R E S TA U R A N T S

PR INT • D IG I TAL • SOC IALPorte MARKETING

C R E AT I N G Y E A R - R O U N D S A L E S O P P O R T U N I T I E S

PERK WORKBOOK FOR J EWELERSPorteRESTAURANT

INCREASE YOUR STORE TRAFFIC

INCREASE YOUR SALES OPPORTUNITIES

COLLECT NEW CUSTOMER INFORMATION

INSTANTLY TRACK & MEASURE THE RESULTS

GET YOUR STORE NAME IN FRONT OF NEW PROSPECTS

Introduction

954-389-4777 • (CELL) 954-817-3911 • [email protected] • WWW.PORTEMARKETING.COM 1

The ‘Restaurant Perk’ is a year- round marketing tool that can provide a steady flow of new customers into a jeweler’s store by partnering with local restaurants.

Restaurant owners, managers and their servers can distribute this powerful marketing tool in a variety of ways:1. Diners celebrating a birthday or anniversary at the restaurant2. As a Thank You to better customers3. As a Thank You after a rehearsal dinner or special group celebration4. For specific occasions: Valentine’s Day, Mother’s Day, Father’s Day,

and prior to Christmas.5. For a specific promotion : See our TGIF (Thank God It’s Friday) promotion

Local restaurants make ideal marketing partners for jewelers when the plan is easy to implement, cost-effective, measurable and creates a win for the dining customer, a win for the jewelry prospect, a win for the jeweler and a win for the restaurant.

The Restaurant Perk utilizes a 3” x 4” customized folded card.

The inside left panel will have an offer from the jeweler to drive the customer dining at the restaurant into the jewelry store and the inside right panel will have a special offer to drive dining guests back into the restaurant.

Target restaurants based on the customers that you want

954-389-4777 • (CELL) 954-817-3911 • [email protected] • WWW.PORTEMARKETING.COM

Getting Started

2

You know the restaurants in and around your trade area. There might be some eateries perhaps 20-30 minutes from your store. People that enjoy eating normally do not hesitate to go a little further to indulge in a dining experience and a great meal. So if you are looking to break into some areas that are not in your backyard now is the time to go for it with a unique cross promotion.

Put a list together of the restaurants you want to go after:

If you are going after a higher-end restaurant your special offer may reflect thatspecific dining guest.

HIGH END RESTAURANTS-Higher-end fair and large wine selection-Attract more sophisticated diners-You can also target higher-end hotels that have restaurants

BISTROS-More fun, younger, high energy

SPORTS BARS & SUSHI RESTAURANTS- Cater to a younger after-work crowd- This group can be great for bridal customers

HOME TOWN RESTAURANTS

Getting Started


Put a list together of the restaurants you want to target.

If there is a restaurant in your area that you would like to target but you don’t know the owner or manager, perhaps one of your customers, sales staff or family members can make the introduction.

This fusion marketing strategy partners the jeweler with the restaurant. The jeweler provides the folded card at no cost and this innovative delivery system creates a subtle 3rd party endorsement for the jeweler.

RESTAURANT CONTACTNAME

TELEPHONE EMAILADDRESS

COMMENTS:

Implementing & Executing Restaurant Perk

954-389-4777 • (CELL) 954-817-3911 • [email protected] • WWW.PORTEMARKETING.COM4

3 Easy Steps:Meet with the general manager or owner of a local restaurant, sports bar, coffee-house, etc., and show them The Restaurant Perk, so they can see it, touch it and feel it!

Porte Marketing can supply you with physical samples for your meetings.

Porte Marketing can also supply you with offers that other restaurants are using so that they can more easily decide what offer and/or images they want to include.

Once the restaurant owner manager says that they would like to do it, just call Porte Marketing with the restaurant contact, phone number and email address and we will contact the restaurant and get their special offer and logo, do all the artwork and get their approval. We do all the work. Note: We just need to know how they plan on using the Restaurant Perk so that we can better understand the quantity needed and the time-frame of the promotion.

Jeweler needs to decide on the offer they wish to feature and supply Porte Marketing with a high res store logo, store address, any exclusions and website.

1

2

3

Getting the restaurant staff excited


1. In a meeting with the restaurant staff tell them what makes your store special.

2. Give the female servers pieces to wear.

3. On the back of the gift cert the server can put their name. Perhaps you can reward the servers with a gift if you make some bigger sales.

Here are some of the year round RESTAURANT

PERK PROGRAMS we offer:


Diners’ Celebrating a Birthday or Anniversary

Most fine dining restaurants and staff are well aware of a special celebration during the evening. The Restaurant Perk provides that unexpected WOW brought to the table by the owner, manager, head waiter or Maitre’d as a special Thank You gesture along with the check.


Targeting younger Prospects

Where can you find the typical single millennial (male or female) on a Friday night?

If you are like many 23+ year-old guys and gals finishing a full day of work that includes texting, surfing, tweeting and socializing on the internet, a great way to end the day is to go to a local restaurant bar or bistro with office friends to relax, laugh, eat, meet and drink.

Jewelers wishing to target a younger demographic for engagement rings and bridal jewelry will find local restaurants and sports bars ideal cross-promotion partners for driving these millennials into their store.

Getting these multitasking, instant messaging, social networking types into your store and meeting them face-to-face might seem a herculean task, but jewelers are finding that delivering a compelling offer at the right time and in a unique way by a third party (restaurant) are yielding great success!

The offer from the jeweler can be a gift certificate, a FREE piece of jewelry, or a FREE premium item to get the dining guest into the store. The offer from the restaurant to get customers back in can be a FREE drink, FREE entrée, FREE desert, etc.

Further, jewelers can nurture these new relationships by getting their email addresses, customer data and providing a great first-time experience in the store.

Imagine on Friday night from 5-7 pm, the restaurant gives each guest along with their bill, a T.G.I.F. folded card that includes a special offer from the jeweler and a special offer from the restaurant.

Restaurant partnering can provide a refreshing, exciting, measurable and cost-effective way to put your store in front of the right new prospects that are soon to be looking for engagement rings.


Jeweler Service Offer Ideas

Jewelers can offer service incentives as a way to drive store traffic. You can also test different offers to see

which ones work best for your store!


Jeweler Premium Offer Ideas

Jewelers can offer a jewelry premium that has a high perceived value, like a pearl strand,

pearl studs or sterling silver jewelry


Jeweler Gift Certificate Offer

Jewelers can offer any dollar denomination and we can include any exclusions.


Restaurant Offers

To see additional restaurant offerscontact James Porte

Gift certificate can be used towards any regularly priced in store jewelry, watch or gift item of $75 or more.

Not redeemable for cash or credit / Excludes repairs and layaways.Cannot be combined with any other offers.

Expires: July 31st, 2013Gift Certificate # 971

Not valid on Holidays. Cannot combine with any other promotion or offer.

Dine in only. Expires 7/31/13

Gift CertificateCompliments of One Free Sopapilla

with each entree

146 W Parkwood Ave Friendswood, TX 77546

(281) 996-0203

636 South Friendswood Drive Friendswood, TX 77546

(281) 482-4755www.acori.com

$ 25

RANCHO MEXICAN RESTAURANT

NAME

ADDRESS

CITY / STATE / ZIP

PHONE

EMAIL

BIRTHDAY MONTH ANNIVERSARY MONTH

Enter Our MonthlyJewelry Raffle

Thank You!(C

ut

Her

e)

www.caramelorestaurant.com

264 Giralda AvenueCoral Gables, FloridaReservations Recommended(305) 445-8783

Valet Parking Available

CARAMELO RESTAURANT

Discover fine dining in Coral Gables. Everyday. Anyday.Open for Lunch Monday to Friday 12Noon - 3PM

Dinner Monday - Friday 6PM - 11PMSaturday 6PM - 11:30PM / Sunday 6PM - 10PM

COOL OFF AND RELAX WITH A TALL, ICY,AWARD-WINNING “MOJITO” @ CARAMELO BAR

FREEMojito

ONE DRINK PER PERSON WITH YOUR ENTREE.

Thank You!

(Cu

t H

ere)

NAME

ADDRESS

CITY / STATE / ZIP

PHONE

EMAIL

BIRTHDAY MONTH ANNIVERSARY MONTH

Enter Our MonthlyJewelry Raffle

Buy three entrees and the fourth is on us up to $29.95. Not valid withany other offers or discounts. Does not include tax, gratuity or beverages.

Please present this card at time of ordering. Offer valid until 8/30/06.

Bring three friends toMax’s Grille Coral Gables

and the fourth dines FREE!

2 Aragon Avenue | Coral Gables | Florida 33134305.567.2600

Gift certificate can be used towards any regularly priced in store jewelry, watch or gift item.

Not redeemable for cash or credit / Excludes repairs and layaways.One (1) gift certificate per family and one (1) per item.

Expires_____________Gift Certificate # 914

$ 50Gift Certificate

Compliments of

Michelson’s Jewelers

663 Datura St, West Palm Beach, FL 33401

321-655-8255

$ 50Gift Certificate

Compliments of

Minimum $250 purchase.Can be used towards any regularly priced jewelry, watch, or gift item.

Not redeemable for cash or credit/ Excludes repairs & coin bullion.One per item, per customer. Expires 6/30/2013.

Gift Cert# 0165

3578-B Airport Way • Fairbanks, AK 99709

(907)456-8369 • www.taylorsgold.com

$10 off your next dinner entrée purchase.

706 2nd Ave • Fairbanks, AK 99701 907.457.4992 • www.Gambardellas.com

Expires 4/30/2013

In-house dining only. Limit 1 per table. Not valid with any other offer.


Restaurant Perk for Mother’s Day

This unique cross-promotion marketing tool helps jewelers partner with local restaurants that will be serving Mother’s Day brunches, lunches and dinners.

“Since jewelers can no longer depend on the Holiday Season to stay in business, jewelers must have an ongoing array of year-round programs so that they do not have to depend on the 4th quarter to survive,” says James Porte, and CIO, Chief Idea Officer, at Porte Marketing Group and pioneer of cross promotion strategies and programs for jewelers.

The program is simple to implement since all the jeweler has to do is meet with the restaurant manager and offer to provide a small (3” x 4”) mother’s card at no cost, that is given to all the moms having breakfast, brunch, lunch on their special day.


Restaurant Perk for Valentine’s Day

Valentine’s Day provides a great opportunity for partnering with local restaurants.

High-end Restaurantpresentations:

954-389-4777 • (CELL) 954-817-3911 • [email protected] • WWW.PORTEMARKETING.COM

For that unforgettable presentation include the restaurant folded card (3” x 4”) within our hard-bound

customized Perk Booklet (4” x 6”)

Date post:	05-Apr-2016
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Porte Restarant Workbook

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