Ian Lurie @portentint

ian@portent.com

SOCIAL MEDIA YOUR DAILY ROUTINE

The Portent Webinar Series

#PORTENTU

PORTENT.CO/SOCNAR

(Yes, use .co, not .com)

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THE INTERNET’S WAY OF DRIVING US ALL CRAZY SOCIAL MEDIA

using internet marketing channels.

of that community into customers.

COMMUNITYCONVERSION

RETENTION

Now, you have a chance to convert members

CONTACT

SEO PPC

Social media Display

Contact brings you potential customers

Sales

Then start over again, but with a bigger community.

Site qualityPerformance

CurationContent

E-mail Site quality

CurationContent

Retention keeps potential customers around and

gives you a chance to turn them into a community.

Follow me

Like me

Look at me!I have no pants!

700 FACEBOOK POSTS/SECOND

150 LBS CANDY CONSUMED/SECOND

Blah

Blah

Nom

blah blah blah blahblah blah

blah blah

blah blah blah blah

YOU CAN’T JUST TALK

SAY WHAT MATTERS

HAVE A ROUTINE

some assumptions

TOOLS

Google Reader

GOOGLE.COM/READER (SAVE AND SKIM)

click

click

click

Or…

click

type

Ta-da!

Use folders!

Tag stuff!

click (or press ‘t’)

Tag stuff!

Pocket

GETPOCKET.COM (BOOKMARKS)

use tags

BufferApp.com

BUFFERAPP.COM (SCHEDULE AND SEND)

click

If This, Then That

IFTTT.COM (CONNECT IT ALL)

click

Activate:

GOOGLE READER BUFFER POCKET TWITTER ETC?

use your tag

tag it!!

Hootsuite

HOOTSUITE.COM (ORGANIZE YOUR STREAMS)

click

add

add

10-5-10

10 MINUTES IN THE MORNING

MEASURE REVIEW ANSWER CURATE

click MEASURE

mo

re lik

e th

is!

mo

re lik

e th

is!

anything to re-read?

REVIEW

ANSWER

ANSWER

ANSWER

CURATE

USE THE ‘J’ KEY

GOOD STUFF? SCHEDULE IT!

click

GOOD STUFF? SCHEDULE IT!

add your take

pick your networks

DONE.

NOT SURE? POCKET IT!

NOT SURE? POCKET IT!

NOT SURE? POCKET IT!

5 MINUTES EVERY 90 MINUTES

ANSWER CURATE

10 MINUTES BEFORE YOU GO HOME

MEASURE REVIEW ANSWER

OTHER NETWORKS

LINKEDIN

PINTEREST

NICHES

DON’T NATTER

MATTER

PORTENT.CO/SOCNAR

(Yes, use .co, not .com)

Q&A #PORTENTU

Me:

@portentint