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Portfolio of Work - Katharina KotteDirect Marketing Event ManagementOnline MarketingMarketing Collateral
Digital MarketingBudgeting & PlanningProject ManagementBrand Management
Campaign EvaluationMembership Management
Sponsorship ProposalsMarket Research
Staff Training
Updated: 11 Oct 09
[email protected] Katharina Kotte 2
Direct MarketingDirect Mail E-mail
Customer SurveysCRM Management
Press Releases | ArticlesTelemarketing
Directories
Direct Marketing Campaign - Business Matters Guide
[email protected] Katharina Kotte 3
Business Matters GuideSales Letter promoting Business Matters Guide
Direct Mail
‘27 STEPS TO UNLOCK THE POWER OF PERSONALISED PRINTING’ is a lead generation tool promoted as free essentials guide to educated businesses on digital printing and how to incorporate personalised printing into their marketing mix to target customers most effectively.
I developed the concept and coordinated the design, print and deployment of this guide into selected areas.
Direct Marketing Campaign - Personalised Printing
[email protected] Katharina Kotte 4
Webpage Interactive Main Homepage Banner
Online Elements
These online elements form part of the direct mail campaign promoting the creative possibilities of personalised printing and target marketing.
A choice of direct mailers, with recipient’s name forming part of the design, were sent out.
Various ‘personalised printing’ templates were created and could be viewed online. These templates suggest possible applications and formed part of the support material for Worldwide Centres to use.
Direct Marketing Campaign - Personalised Printing
[email protected] Katharina Kotte 5
BackDL Flyer
Front
Direct Mail DL - Cup of Tea
DL Flyer
Direct Marketing Campaign - Personalised Printing
[email protected] Katharina Kotte 6
BackDL Flyer
FrontDL Flyer
Direct Mail DL - Things to do
Direct Marketing Campaign - Personalised Printing
[email protected] Katharina Kotte 7
DL Template Library
[email protected] Katharina Kotte 8
Event ManagementCommunity EventsPrivate FunctionsVIP Sales Events
Exhibition StandsGala Dinners
SeminarsWorkshops
Team-building EventsStaff Functions
Road ShowsOpening Nights
Award PresentationsFestivals
Event ManagementCommunity Events
Jazz-Festival MagdeburgGermany
[email protected] Katharina Kotte 9
Year: 2001 & 2002Attendance: 15,000Responsibilities: Developing musical concept, booking of artists, signage placements, council approvals, coordinating staging, security and artists on event day
Once a year, all residents of Magdeburg are invited to experience a festival featur-ing New Orleans music free of charge on the last Saturday in June.
Since 1995, under the motto “New Or-leans meets Magdeburg,” MCS has been utilizing five groups plus a street band to tell a new musical story each year about New Orleans music. From Dixieland to Blues to Rhythm & Blues.
Event ManagementPrivate Functions
Dregis Team partyGermany
[email protected] Katharina Kotte 10
Year: 2000Attendance: 400Responsibilities: Developing event concept, booking of artists, equipment and catering, signage placement, coordinating staging, staffing and AV
With the objective of enabling the staff to get to know one another better, a team party was designed, organised and conducted. The event featured team-fostering activities for newly established DREGIS GmbH, a wholly-owned subsidiary of Dresdner Bank.
Event ManagementVIP / SALES EVENTS
KINTANA VIP EXPO 2000 Tour / VW Autostadt Wolfsburg Germany
[email protected] Katharina Kotte 11
Year: 2000Attendance: 30Responsibilities: Developing event concept, booking of hotels, VIP tours, transport, restaurants, catering, staffing and monitoring VIP wellbeing
Designed and organized a highly successful, two-day VIP tour in Hanover and Wolfsburg for KINTANA that involved 30 international managers.
The EXPO 2000 and the “Autostadt” Wolfsburg was used as a platform for profiling KINTANA GmbH among its selected customers and prospects, part-ners and opinion leaders. Focus was customer loyalty for key partners and opinion leaders.
Key accounts were able to be established and relationship with customers and prospects was strengthened.
[email protected] Katharina Kotte 12
Online MarketingWebsite DevelopmentE-Newsletters
Banner AdvertisingContent Management
Video InfomercialsSearch Engine Optimisation
Search Engine MarketingPaid Search
Internet Statistics & Reporting
Online MarketingWebsite Development
Website LaunchWorldwide Online Printing
[email protected] Katharina Kotte 13
Launch: March 2008
Responsibilities: Developing concept and structure, research of SEO key-phrases, copywriting, development of customer tools, coordinating designer, website developers, Training of staff and Franchises to use CMS to update Microsites.
Results: Increased website hits, sales leads, amount of time spent on the website, pages viewed per visit & return visitors. Decreased bounce rates/
Launch of new corporate website corresponding with the append-ing re-brand. In the course of 6 months.
250 pages of SEO content was written, a custom CMS build with key functionality of lead generation forms with easy data collection, page meta-tags, 85 customised Franchise’ Centre sites with pass-word protected interface.Implementation of Marketing Centre as campaign resource library.
Online MarketingWebsite Development
Website LaunchVirtual Medical Centre
[email protected] Katharina Kotte 14
Launch: July 2007
Responsibilities: Developing concept, structure & colour schemes; ensuring deadlines are
clearly communicated, facilitate regular meetings to ensure on-time launch
Results: Increased website hits, sales leads, amount of time spent on the website, pages viewed per visit & return visitors. Decreased bounce rates/
Launch of new public website with special interface for doctors and health care specialists.
Integration of Video Infomercials and blogging capabilities.
Membership area and sign-up function linked to CRM.
New search function enabling fast access to research material and information
Campaign date: 9th June 2009
Participating Centres: 67
Total Emails sent: 50,121
Emails opened: 10,800 21.5%
Emails bounced: 7,852 15.7%
Emails not opened: 39,321 78.5%
Click through %: 1,616 3.2%
Unsubscribed: 452 0.009
Summary: Snapshot of June E-Blast
Website Results:
www.marketingdepartment.net.au/worldwide/national/seenours.html
g
National E-Blast Results - June
The uptake of the June national e-Blast was great with over 80% network participation.
On average the e-Blast was sent to 750 customers per Centre achieving a good opening rate of 21.5%.
The bounce rate of 15.7% is very high. Regulare-campaigns usually come under 5%. We encourage Centres to submit checked and clean databases generating more leverage from this national marketing activity.
The result of the click through percentage of 3.2% has improved compared to the first E-Blast sent in April (1.92%). Providing clean contacts will result in a greater opening rate bumping up website hits.
A significant spike in website traffic was recorded on the day the e-Blast went out, 9th of June. The article "How to Sell Anything - Including Bacteria!" generated the most interest with over 615 pageviews. There was no noticable change in the numbers of quotes requested as a result of this e-Blast.
Emails bounced14%
Emails opened20%
Not opened66%
Emails opened:Emails bounced:Emails not opened:
Online MarketingE-Newsletters
E-NewslettersDevelopment | Distribution | Analysis
[email protected] Katharina Kotte 15
Responsibilities: Develop concept, manage content, design, distribution, e-newsletter, evaluate campaign and coordinate reporting
Online MarketingInteractive Media
Video Infomercials Interactive Webpage BannersVirtual Medical Centre Worldwide Online Printing - Green Campaign
[email protected] Katharina Kotte 16
I coordinated a Road show for the recording of over 30 video infomercials on
health related topics. Responsibilities included concept development, managing
recording schedules, scripts, flights & accommodation, booking meeting rooms,
video crew, technical equipment and catering.
Various interactive banners and website
animations were created for the launch
of the environmental product range as
per concept that I had developed and
directions given to the designer.
[email protected] Katharina Kotte 17
Marketing CollateralPrint Documents Radio Advertising
Outdoor Banner AdvertisingProduct Brochures
Membership MagazineInternal Newspaper
Marketing CollateralPrint Documents
Consult - Membership Magazine Product & Services Guide 2 sided Tent Calendar
Virtual Medical Centre Worldwide Online Printing Worldwide Online Printing
[email protected] Katharina Kotte 18
Consult Magazine is written by Specialists and GPs for Australian health professionals.
I coordinated the content, design, sale of advertising space, print and distribution of this membership magazine.
12,000 copies/edition
The Worldwide Product & Services Guide is an annual publication promoting the standard range of products and services.
I coordinated the content, design, print, distribution and marketing col-lateral promoting the new guide.
60,000 copies printed
2 sided Worldwide Calendar with Corporate Christmas Card to use as sample and give-away item to corporate clients.
I coordinated the design, print, distribution and marketing collateral supporting new product launch.
35,000 copies printed