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Positioning on five dimensions of service quality

Date post:	30-Nov-2014
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Positioning on five dimensions of service quality

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Positioning on Five Dimensions of Service Quality

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Page 1: Positioning on five dimensions of service quality

Positioning on Five Dimensions of Service Quality

Page 2: Positioning on five dimensions of service quality

Five

Dim

ensi

ons

ReliabilityResponsive

nessAssuranceEmpathyTangibles

Page 3: Positioning on five dimensions of service quality

Reliability

Page 4: Positioning on five dimensions of service quality

Responsiveness

Page 5: Positioning on five dimensions of service quality

Assurance

Page 6: Positioning on five dimensions of service quality

Empathy

Page 7: Positioning on five dimensions of service quality

Tangibles

Page 8: Positioning on five dimensions of service quality

SERVICE POSITIONING USING BLUEPRINTS

Page 9: Positioning on five dimensions of service quality

Pos

itio

nin

g b

y Ser

vice

Evid

ence

by Peopleby Physical Evidence

by Process

Page 10: Positioning on five dimensions of service quality

Positioning by People

Page 11: Positioning on five dimensions of service quality

Positioning by Physical Evidence

Page 12: Positioning on five dimensions of service quality

Positioning by Process

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