@outstandjingtalks about

GIGS IN SOCIAL MEDIA

Social Media in Indonesia: Enthusiasm

Penetration growth of internet in Indonesia is one of the highest in

world in the last 3 years

Source: TNS Indonesia Net Index 2012

Internet Penetration in Indonesia

Mobile device is the key driver in expanding internet penetration in

Indonesia

Source: Frost & Sullivan 2012

Indonesian Social Media Among The World

Facebook largest countries Twitter largest countries

With its extensive user’s data, Facebook can inform a lot about

demography

With its swift and rapid stream, twitter can inform a lot about activity

43 million of Facebook users in Indonesia, equals to about 18% of the population

19 million Twitter account in Indonesia, generates 2 millions of tweets per day

Source: CheckFacebook, Salingsilang.com, Semiocast

Indonesian Facebook Demography

Source: Admax Network

Indonesian Twitter Activity

Indonesia has the fifth most active users in the world

Indonesian tweets almost all day long, peaking in the evening

Ubertwitter and Twitter for Blackberry, are the most used twitter client - indicating mobile usage as well as prominence of Blackberry devices

Source: Sociocast, Salingsilang.com

*accounts with at least one post within two months

Similar enthusiasm from advertiser

Rp 34 bio Rp 100 bio

2011 2012

Undisclosed company’s spending in Digital Media

But the internet is not made for ads

Hey, the internet could have been made for

p0rn

JUST BECAUSE PEOPLEARE PARTICIPATING WITH

EACH OTHERDOESN’T MEAN

THEY WILL PARTICIPATE

WITH BRANDS

0.34%of sales traffic

http://ibm.co/TVvWP8

0.051%

Average click through rate

http://bit.ly/KlOe9z

current structure

Content

Strategy Buying

Social media usage between MBTI segments

http://on.mash.to/MYmUyL

Let’s go back to basic

First..

Your first day in Jatinangor

Tell the person next to you about

The color of the sky

Tell the person next to you about

http://slidesha.re/Z4soRc

Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“ (Russell Davies)

15

Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“(Russell Davies)

1. Ideas that are open for interpretation and thought provoking

Saturday, June 2, 12

Second..

Social Media for Good

• Because it’s free and open

• Because it links and connects

• Because it’s nature is resourceful

Start with these questions

• Why should people care?

• Who are you talking to?

• What is the realistic reaction can you expect?

• How does it relates to real life challenge?

http://bit.ly/SBhfEQ

• be active

• be curious

• be connected