Date post: | 24-Dec-2015 |
Category: |
Documents |
Upload: | george-potter |
View: | 222 times |
Download: | 0 times |
Posters or Signs?
Publicity –
• Who
• What
• When
• Where
• Why
• How
• How much
Marketing
• Why
• To whom
• Desired outcome
Target audiences
• Groups who “hang together”
• Groups who are naturally together
Develop a list of your target audiences
General target audiences at a school:
Administration
Students
Parents
Staff
Faculty
Neighbors to the school
Community leaders
Administration
Site Principals
Superintendent-level staff
Students
Jocks
Preps
Cowboys
Skaters
Nerds/geeks
Marketing MediaWord of mouthPrinted
“Brag-abouts” or BrochuresFlyersPrograms
Electronic Web sitesEmailsRadioTVPA announcements
Large format MediaSignsPostersBillboardsBanners
5 basic components of a marketing piece
GrabberWSIC (Why Should I Care)Basic Information (5 seconds)Involvement Statement –(hook)Quick Recap
Something to saySomeone to say it toSome way to organize itSome thing to put it onSome thing to write withSome way to write itSome way to make it stand outSome place to put itSome way to hold it there
9 components of a highly effective Poster campaign
#1 Something to say!
Content
Poster form
#2 Someone to say it too
Target audience
#3 Some way to organize it
Layout
Thumbnail sketch
Thumbnails are:
General sketches for placement of the 5 elements
Plan your workand work your plan
First thing is a margin
Keeps work on the page
Provides a place to tap the poster up.
Makes things appear to be even and balanced
Add the 5 elements in order:
1. Grabber
2. WSIC
3. Information - content
4. Involvement
5. Recap
Position GRABBER
Above middle of the page because of the eyeline
Eye Line
The route a normal person’s eyes take to view a large format.
From upper center to lower left to upper left to lower right and exit
WSIC
Why Should I Care
CONTENT
Information about the activity/event
INVOLVEMENT
What you would like them to do as a result of reading this
RECAP
Graphic, theme, slogan that reminds the viewer of the activity/event
Keep the thumbnails
Transfer your thoughtsto larger paper
Use projectors
Guides – protractors or templates and create guidelines
AVOID FREEHANDING IF YOU ARE NOT GOOD AT IT
The time spent planning saves the time in redoing
#4 Something to put it on
Surfaces:
Poster board –different sizes and colors.
Glass or plexiglass – windows. Trophy cases.
Thin sheet acetate for projection
Mirrored surfaces – attracts an audience.
#5 Something to write withMarkers
Decorative markersPermanentWater base HighlightersErasable markersPaint poster markersBingo
PaintBrushesRollersSpray cansSpray adaptors
CrayonsRegularFlorescent
5 in 1 Brush
#6 Some way to write it
3 Strokes –
VerticalAlways pull down
HorizontalAlways left to right
CircleOne half at a time
5 basic shapes to draw anything
Square
Circle
Parallelogram
Trapezoid
Triangle
3 Alphabets
Gothic – all parts of the letter are the same size
Roman – thick and thing parts
Decorative – varies the width of the lines to make the letters.
Tips
• ALL CAPS
• Spacing is not etched in stone; it is pencil so you can change your spacing on the final
# 7 Some way to make it stand out
Emphasis – 1) Glued add-ons
Three dimensional
Great use of others talents
Easy to assemble
2) Clip
3) Splash Spray paint
Air supplies
4) Shadows
#8 Some place to put it
Create a list of target audience hangouts
BEST PLACES TOHANG POSTERS
Where the target audiences are
On human beings
Over or near clocks
Check with school policy
#9 Some way to hold them there.
Don’t buy cheap tape
Blue tape – painters tape
¾ inch for nearly everything
2 inch tape for larger posters.
Putting it on the wall
• You need two people to hang a poster
• Frame the poster completely
• No tap wad behind a corner.
• Each side is held with one long length of tape.
Layout on the wall
• Several posters hung together can be a grabber
Review of the ImportantPosters Considerations
• An activity to market• An audience to market to• A layout on a thumbnail using the right lines and
alphabets • Transferred to a surface using light lines and
templates• Colored in with ink or paint• Emphasis added• Hung where the right people will see them• And secured correctly to guarantee they last long
enough to encourage the participation of the audience.
Review ofMarketing Components
Grabber
WSIC (Why Should I Care)
Basic Information (5 seconds)
Involvement Statement – “hook”
Quick Recap