Potpourri: Everything We Wish We Could Have Covered

By: John Lynn - @techguy and @ehrandhit

Potpourri #1

Sales Funnel

Sales Funnel

Traffic

Leads

Customers

Bunch of Buckets Traffic “Buckets”

Social Media Paid Media Earned Media Humor Marketing Blogging Influencer Marketing SEO Trade Shows Content Marketing Display Advertising

Bunch of Buckets Leads “Buckets”

Contact Form Whitepaper Download Webinar Registration Trade Show Contact Demo Request Social Media Follower

Quality of Lead RFP Considering Future

Key Concept

We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.

Too Simple!

Traffic

Leads

Customers

Too Simple!

Traffic

Leads

Customers

Potpourri #2

Secrets to Pitching Keep it Short Links are Good Make It Easy

Be Interesting Be Personal

Know Quirks Time Zone Friendly

Live Up to Adjectives

Large Company Advice

Be Right Get Name Right HIPPA and HIMMS Freudian

"Trial (trail) of paperwork“ "those indicted (indicated) below“ "We invite embers of the media invited to attend"

Potpourri #3

Video Marketing

Why and How? Why?

Great for SEO More Tools for Watching Videos Memorable

How? Be Creative Be Interesting Be Useful Platform that has Distribution

Potpourri #4

Whitepapers

Potpurri #5

Don’t Underestimate Email

Types of Email Lists Your List

Segmented (think buckets) Cheap

Borrowed List Easy

Purchased List One Time Unlimited Use

Potpourri #6

Missed Opportunities? Mobile Marketing Image Marketing A/B Testing – Proper Landing Pages

Why Don’t We Do Them More?

Potpourri #7

Future of Marketing Content Marketing

Requires Great Content Distribution More Influencers

Display Advertising Reminder Feels Like Content

Every Company isa Media Company

TortoiseAND Hare

Questions?

John Lynn - @techguy and @ehrandhit

john@emrandhipaa.com