This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.

Poultry Marketing MeetingDo we need to work

together?

Friday January 31st at 7 pmCCE Learning Farm

State Rt 68, Canton, NY

SpeakersLynda Brushett – Cooperative Development

Institute

Sue Rau – North Country Grown Cooperative

Renee Smith – USDA Mobile Processor

Dan Livingston and friends – Wholeshare

Betsy and Brent – CCE St. Lawrence

Webinar – how it worksSpeaker will talk

As the host I will mute most people

I will ask for questions and comments from meeting groups and then individuals. You can write in the chat box or “raise your hand” if you want to talk and I don’t notice you.

Why are we meeting?Can we work together to supply markets?

Do we need a cooperative entity or just to cooperate?

Can we work together to use the USDA processing efficiently?

Can we work together to purchase chicks or feed?

Can we work together on storage?

What about pricing/income

Lynda BrushettCooperative Development Institute – New

Hampshire

Why would we want an actual cooperative versus just cooperating?

Sue Rau – Manager NCGC

Helping us market out CCE chickens

What does the co-op do for us and how does that affect our pricing

What the chefs want versus what we have…

Storage

Renee Smith – NCP USDA processing UnitHow do we schedule amount of birds over the

summer and fall?

How far ahead can we schedule?

Will the unit be available in other areas?

Dan Livingston - WholeshareDan will talk on the web and then local people

will answer questions – Renee Goodnow, Scott Miller

What is wholeshare?

Could a group of producers work together to supply wholeshare products?

Storage and shipping?

Betsy and Brent –CCE updatesWhat happened with the hoophouses

Some numbers

What we learned about marketing

Some Production Numbers from the hoophouse projectPreliminary data – averages don’t make that

much sense because the time of year is different and chicken sizes are different, etc, so we will share some raw data with you.

One more round in the spring.

Feed and Processing are the big costs

Transport and storage are the hidden costs

More comments:Fixed costs like processing, transport, labor

don’t change much with the size of the chicken you sell

3-4 lb birds require a higher price per pound than bigger birds to cover fixed costs.

5 pounds and up are a better deal for the producer if we can find markets for those.

Feed Costs Most were 2.8-3.3 lbs per pound of chicken

soldWe had one that was 3.8

Feed costs were $.21 to $.33 with several about $.25/lb $.71 to $1.09 worth of feed/lb of chicken sold

Total feed costs ranged from $700 to $1200 depending on the number of chickens, death loss, grain costs, number of weeks chickens were kept (size/age), etc.

Processing costs:Cost per lb of chicken sold ranged from $.44

to $1.07Varied by place of processingVaried by the size of chicken – higher price per

pound are smaller chickens

Millers, Red Barn Meats, NCP

Don’t forget transport costs – two trips – one to drop off and one to pick up.

Death Loss:

Range from 5 to 10% but we had on that was 25% due to the weather and coccidiosis.

Size of chickens sold:.66 of live weight approximately

Range within the group

Hard to pick out chickens of a certain size

Some around 3.3 lbs – some young, some small due to the cold

Some 4-5 pounds and some 5-6 pounds

Discussion:

Questions for the panel?