Power from the Sun

Photovoltaic energy

Raising Awareness

PV benefits campaign

PV sector, citizens

Political Communication Decision makers

BPVA regular coms

Industry, all stakeholders

Power from the Sun

Photovoltaic energy

Mission “Power from the Sun” to raise the profile of solar PV at consumer level

Objectives

•  To educate and encourage home owners to install PV. •  Promoting new members to the BPVA. •  Provide regular up to date accurate materials •  Provide the BPVA with a unique USP

Power from the Sun

Photovoltaic energy

Target Market

Homeowners Educational

Bodies

Businesses

Students

Designers

Power from the Sun

Photovoltaic energy

Necessary part of the Market

Encourage current and future generations to maximise the potential of this clean, carbon free energy source. By promoting the benefits of PV and educating those who are unfamiliar through this resource.

Power from the Sun

Photovoltaic energy

Media Channels

Website Social Media

Printed Booklet Advertising

Power from the Sun

Photovoltaic energy

powerfromthesun.bpva.org.uk

Power from the Sun

Photovoltaic energy

Suggested site map

Home      Why  Power  from  the  Sun?        Benefits        Common  Myths        Installa:on      Kids  Zone      Resources      Jargon        Bus:ng        News            Links      

Types  of  PV    How  are  they  made  Es:mate  your  output  Loca:on  map  Products  available    Gallery  (panels  are  preNy)  Planning  permission    Targets  and  totaliser    

Environmental  Financial  

Money  saving  calculator  How  do  I  get  my  money  Loans  Risks  

Main  parts  of  the  PV  system  Find  an  installer  

Games  Experiments  Boredom  buster  

Lesson  plans  Field  trips  Careers  in  PV  Further  educa:on  in  PV  Send  us  your  lesson  plans  Get  solar  for  your  school  Forum  

Social Media

Power from the Sun

Photovoltaic energy

Printed Booklet

Power from the Sun

Photovoltaic energy

Circulation of 1,000,000 copies in 2011 (public events, schools, printed media insertion, MCS installers, London showroom)

Video Blog

Power from the Sun

Photovoltaic energy

•  Interviews with influential people within the industry

•  Case studies of home owners who have had PV installed

•  Interviews with the general public

•  Informational video

•  Instructional videos

•  Cartoon imagery encouraging a younger and alternative audience

App Development

Power from the Sun

Photovoltaic energy

•   Free to download

•  Interactive •  Find an installer •  Games/Quizs •  Money Saving Calculator •  Location Map

Wide Distribution

Power from the Sun

Photovoltaic energy

•  Each installer has 500 – 10,000 copies

•  Public events

• Ecobuild

• Home building and renovation show

• Sustainability Live

Wide Distribution

Power from the Sun

Photovoltaic energy

•  Newspaper insertion

•  Sunday Times

•  The Sun

•  Daily Mail

•  Sunday Telegraph

Wide Distribution

Power from the Sun

Photovoltaic energy

•  Magazine insertion

•  Grand Designs

•  Ideal Home

•  Country Living

•  Home Beautiful

•  Self Build

Advertising

Power from the Sun

Photovoltaic energy

TV Advertising

Broadsheet advertising

Power from the Sun

Photovoltaic energy

Power from the Sun

Photovoltaic energy powerfromthesun,.bpva.org.uk  

Power from the Sun

Photovoltaic energy

Existing Websites