+ All Categories
Home > Documents > power in branding and distribution - accell-group.com · ATB/Race(16%) Other bicycles(9%) Bike...

power in branding and distribution - accell-group.com · ATB/Race(16%) Other bicycles(9%) Bike...

Date post: 13-Sep-2018
Category:
Upload: lytuyen
View: 214 times
Download: 0 times
Share this document with a friend
22
Roadshow London 13 April 2006 1 power in branding and distribution René Takens (CEO) London, 13 April 2006 Hielke Sybesma (CFO)
Transcript

Roadshow London

13 April 2006

1

power in branding and distribution

René Takens (CEO)London, 13 April 2006 Hielke Sybesma (CFO)

Roadshow London

13 April 2006

2

Business Profile

Two segments: - Bicycles, Bicycle Parts & Accessories

- Fitness

Focused marketing of national and international brands

Innovation and differentiation by way of modern design and product specifications

Efficient logistics and production

Effective management of costs and sales prices

Group synergy

Organic growth and growth by acquisitions

Shares listed at Euronext, Amsterdam

Roadshow London

13 April 2006

3

Roadshow London

13 April 2006

4

European Bicycle Market

Total market size: estimated 22 million bicycles sold annually in EU-25

Regions: 13 million in Central Europe, 6 million in East Europe and 3 million in South Europe

Top 5: Country No. of bicycles soldGermany 4.7 million France 3.5 million United Kingdom 3.5 millionItaly 1.7 million The Netherlands 1.3 million

Price range bicycles: 69 - 15,000

Each country has its own market characteristicsType of bicycles sold Average price / qualityLook and feel of bicycleDistribution channel / outlets

Rather stable, mature markets with steady growth in high-end segments

Roadshow London

13 April 2006

5

European Bicycle Parts & Accessories Market

Total market size: estimated at 1.2 billion

Top 5 markets include Germany, Benelux, France, Italy and UKGermany and Benelux market size estimated at 500 million

Steadily growing market:Increasing demand bike parts for maintenance and repair purposesIncreasing demand accessories for comfort and functionality purposes

Highly complementary to bicycle market

Roadshow London

13 April 2006

6

Accell Group positioning in the European Bicycle and Bicycle Parts & Accessories Market

Strong presence in Europe for many years

#1 player in Europe for bicycles

Focus on mid and high-end segments; quality brands and products

Sold mainly through network of selected retail (bicycle) specialists

Complete range of products:Varies from state of the art racing bicycles to children s bicycles14,000 various bicycle parts and accessories

2005 segmental sales level: 337 million

Roadshow London

13 April 2006

7

Accell Group sales mix

Geographic Per product group

Net turnover 2005: 369.3

Increase of 18% compared to 2004 ( 341.1)

Netherlands (47%)

Germany (25%)

France (11%)

Other (17%)

Childrens bicycles (5%)

City bikes (18%)

Trekking (29%)

ATB/Race (16%)

Other bicycles (9%)

Bike parts (14%)

Fitness (9%)

Roadshow London

13 April 2006

8

Expansion to North America in Q1 2006

Introduction of Accell Group to a second large market for high end bicycles

Seattle Bike Supply: highly trusted supplier of bicycles, bicycle parts and accessories

Annual turnover of around USD 36 million

Strong distribution network

World market leader in BMX segment: introduction of BMX-races as Olympic sport in Beijing 08

Consolidated as per 1 March 2006

Roadshow London

13 April 2006

9

Roadshow London

13 April 2006

10

Fitness Market

Global market for fitness equipment: estimated at 4.7 billion

Home Use Segment is steadily growing market

European home fitness market is currently estimated at 500 million

Main markets are Western Europe and North America

Fitness market is less fragmented than Cycling market

product characteristics are more universal

one product portfolio for global marketing and sales

Roadshow London

13 April 2006

11

Accell Group positioning in the Fitness Market

Accell fitness activities started in 2003 Tunturi acquisition Finland

Focus on mid and high-end segments of home-use market; quality brands / products only

Sold mainly via network of retail (fitness) specialists

Range includes treadmills, cross trainers, exercise bikes

Distribution network: Europe (70%), North America (10%) and ROW (20%)

Current market position is modest offering significant growth potential

Price range fitness equipment: 199 - 4,999

2005 sales level: 32 million (2004: 21 million)

Roadshow London

13 April 2006

12

Sustainable Underlying Trends for Growth in Cycling and Fitness

Demographic trendsDouble incomes are the fastest growing category who spend a lot of time and money on recreation and wellnessAgeing European population; increasing number of older, healthier people, eager to stay socially, mentally and physically active New generation of retired and more wealthy people having plenty of time for recreation

Political trendsGrowing attention from governments for a safe bicycle infrastructure in cities and in the country Growing attention for environmental issues, measures for reducing car use in favourof alternative transport (specifically short distance mobility)

Consumer lifestyle trendsIncreasing interest in a healthier lifestyle, health consciousness, fitness and stress relief are stimulating market demand for active outdoor and indoor recreationGrowing individualization, expression of way of life , increasing desire to stand out from the crowd

Roadshow London

13 April 2006

13

Accell Group Business ModelWe are the leading player in developing and marketing of durable branded consumer goods for short distance mobility, fitness and active recreation

Strong focus on mid and high-end market segments of our respective markets

Consistently adding value to our Cycling and Fitness products through focus on:

Branding and Distribution

Innovation & Design

(Product) Expertise & (After Sales) Service

Allocating capital where we can add the most value:

R&D

Marketing

Expansion of trade activities

Targeted acquisitions

Roadshow London

13 April 2006

14

Power in branding and distribution

Branding

Building on strong national and international brands brands with a long historyeach brand having its own unique positioning

Our brands have emotional value are more than just an unmistakable trade nameare more than only synonymous to a high quality product

Our brands create customer loyalty

Distribution

Distribution through independent bicycle dealers (IBD s) guarantee the best service for our customers

Intensive support and cooperation with IBD s: in-store and direct marketing, service, technique, warranty strategy

IBD s: trend of development towards bigger, more modern shops

Roadshow London

13 April 2006

15

Strategy Accell Group

We aim to strengthen our market positions in order to increase our profitability and realize a healthy and sustainable return on investment for our shareholders

Continue to provide consumers with added value by supplying them with high quality and recognizable products

Extension of brand portfolio, direct marketing and intensive cooperation with IBD s

Extension of activities in fitness segment and custom-made bicycles

Continuing strict control of costs, control of stock, portfolio management, further use of synergy advantages

Active search for acquisition opportunities

Roadshow London

13 April 2006

16

Development of turnover over last 5 years

turnover

Amount of bicycles sold in 2005: 858.000 units (2004: 865.000)

Average price of bicycles sold increased 4% to around 330

Roadshow London

13 April 2006

17

Development of results over last five years

EBITNet profit

Figures 2004 and 2005 in accordance with IFRS

Roadshow London

13 April 2006

18

Earnings per share over last five years

EPS

Roadshow London

13 April 2006

19

Summary results

(x EUR million) 31-12-2003 31-12-2004 31-12-2005Turnover 289,6 341,1 369,3 8%

Net profit 9,2 13,2 15,5 18%

Profit per share 1,10 1,54 1,75 14%

Solvability 35,2% 34,9% 42,9%

Balance sheet total 141,6 173,6 180,3

Share price 8,10 15,70 20,40 30%

Current share price (12 April 2006): 29.20

2003 share price re-accounted after split

2004 and 2005 figures in accordance with IFRS

Roadshow London

13 April 2006

20

14,00

16,00

18,00

20,00

22,00

24,00

26,00

28,00

2-1

-20

05

16

-1-2

00

5

30

-1-2

00

5

13

-2-2

00

5

27

-2-2

00

5

13

-3-2

00

5

27

-3-2

00

5

10

-4-2

00

5

24

-4-2

00

5

8-5

-20

05

22

-5-2

00

5

5-6

-20

05

19

-6-2

00

5

3-7

-20

05

17

-7-2

00

5

31

-7-2

00

5

14

-8-2

00

5

28

-8-2

00

5

11

-9-2

00

5

25

-9-2

00

5

9-1

0-2

00

5

23

-10

-20

05

6-1

1-2

00

5

20

-11

-20

05

4-1

2-2

00

5

18

-12

-20

05

1-1

-20

06

15

-1-2

00

6

29

-1-2

00

6

12

-2-2

00

6

26

-2-2

00

6

12

-3-2

00

6

26

-3-2

00

6

9-4

-20

06

Accell Group

ASCX

Share price development

Current market capitalisation: approximately 260 million

Roadshow London

13 April 2006

21

Investment Highlights

Diverse and sustainable underlying growth trends

Proven business modeloffering the best quality Cycling and Fitness productsconsistently adding value through focus on branding, innovation, design and service

Strong growth / financial track record during years of low to modest consumer spending and continuous pressure on retail margins

Solid financial position (balance sheet, cash flow)

Roadshow London

13 April 2006

22

For more information: www.accell-group.com


Recommended