Date post: | 26-Jan-2017 |
Category: |
Marketing |
Upload: | aashish-chopra |
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The Power of Content
Marketing-
Aashish Chopra(Head, Content Marketing)
Challenge
To execute a content strategy that catapults ixigo towards a larger reach at near zero
budgets and become a growth hack.
The video smashed all previous benchmarks crossing a million views within the first 10 hrs!
Current Stats:• 43 million views• 1.1 million shares• 150+ million news-feeds reach• added 175,000 new Facebook fans• skyrocketed app installs for ixigo
Video Highlights
Video Link
The video hit a million views within a week and was made on near zero budget.
• The video has been viewed 5+ million times
• It was picked up by NDTV and featured on their homepage, organically
• Resulted in a 300% increase in engagement on our Facebook page.
Video Highlights
Video Link
The video went crazy on Facebook and Whatsapp, being shared among groups.
• With multiple Facebook pages sharing it, the video has clocked 30 million aggregated views
• Featured on popular international blogs around the world.
• Call to action buttons resulted in 5% CTR
Video Highlights
Video Link
The video reached 25% of Facebook’s user base in India at the time. The first biggest viral for ixigo, all organic.
• Asia’s most shared branded Facebook post in 2014 (Campaign Asia)
• Nominated for Best Viral Campaign of the year - IAMAI Awards
• Won Best Viral Campaign - DMAI Awards
Video Highlights
Video Link
Video Numbers Sheet
40,000+ shares on Facebook
Reached20 million news-
feeds on Facebook, and
100,000+ shares
Featured by NDTV on homepage on Day 2 - Organic
Featured on Slideshare, top in
travel category
Visual Content Highlights - Organic
Link Link Link Link